The Growth Hacking is a very popular term in recent years. Yet it is not always easy to know what it really matches. Marketing, Data Analysis and Software Engineering: The Growth Hacking cleverly mixes all these items in one goal, namely to increase rapidly, massively and at the lowest cost the growth of the company. We explain more clearly in this article what the Growth Hacking is and how it works. What is the Growth…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the…
Buy or rent an e-mail address file can be a very tempting solution. This allows you to quickly get many…
Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making…
In the world of sale in B2B, we designate as “qualified” a prospect that is likely to buy a product…
With the omnipresence of digital, transactional messages are increasingly necessary because they make it possible to inform customers about the…
To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information…
Grand Cleaning Time has come for your contact lists! It’s time to dust, rub and shine this inventory of valuable…
The emailing segmentation is a particularly powerful tool that allows you to send the right message, at the right time,…
With the growing number of emails received daily, cybercriminals are got in heart and it is not always easy to…
Emailing is a great marketing tool when used properly. The quality of your mailing lists and your content is critical…
Because prospects and buyers are above all human beings, psychology is an indispensable angle in a marketing strategy. Use it…
Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural,…
The use of email marketing in the field of e-commerce can be extremely efficient and paying. Increased sales, customer engagement…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company…
Customer’s life cycle and emailing are directly related. Indeed, optimizing the relationship you, business, maintain with your customers by accompanying…
In B2B, Prospection Emailing is a tool that can be particularly effective if it is well-used. Transforming contact with appointments…
Establishing a good B2B email strategy is not an easy business, but well done, it turns out to be a…
It is quite common to associate newsletter and emailing, in the sense that these two marketing communication tools may seem…
It is not always easy for a company to know which acquisition lever to use to generate more traffic to…
If it is properly used, emailing turns out to be a great tool to conquer new customers, but not only.…
