Email Marketing

Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…

Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…

Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…

Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…

A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…

The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…

We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…

Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…

Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…

Although he can be tempting to send emails containing only images, know that it is not at all recommended. As in everything, excess is not a good thing. For an…

The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…

Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…

Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…

Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…

You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…

In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…

Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…

Although we are numerous and numerous to exchange dozens of e-mails every day, or more, some points are still fuzzy. When you send an email, the field “To” allows you…

With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…

And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…

The main purpose of any respecting web marketing campaign is to reach the recipient inbox. A journey shot, and especially monitored by organizations responsible for evaluating your reputation as sender.…

If you observe the good practices of emailing, your shipment should arrive in the recipient’s box. However, despite the best will of the world, it happens that your email, as…

We have already overdrawn the subject of hard bounces and soft bounces in a previous article. We propose here to address the subject of the bounces in emailing, namely a…

Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…

Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…

We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…

Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…

Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…

One might think that it is a detail, yet it is of major importance in a campaign. Specialists know it, the object of the email is a crucial element that…

In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…