Email Marketing

Email marketing has been around for decades, but it remains one of the most effective digital communication channels when done right. Make sure your strategies are up to date so that your emails get delivered. Find out about our tips and best practices for creating engaging messages, testing campaigns, and creating emails that encourage readers to take action.
What is bimi and how to implement it?

Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…

email marketing 6 trends 2022

Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…

Best ways to collect email addresses

Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…

Advice for call-to-action that convert

Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…

The best free GDPR email software

Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…

Top 10 annoying errors to avoid in emailing

Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…