Spam, a plague for everyone
While the very first spam in history was sent via the ARPAnet network (ancestor of the Internet) on May 3, 1978 by Gary Thuerk, an American marketing professional, the phenomenon did not stop increasing during over the past 40 years and spam has established itself as a scourge for both users and email marketing professionals.
In order to effectively contribute to the fight against spam, CaptainVerify applies a very strict anti-spam policy, with a zero tolerance level which fully complies with the ethical rules set by the National Union of Direct Communication (SNCD) and we require from our customers that their adherence to our anti-spam policy is complete and unrestrained at the risk of having their user account terminated without notice.
Let us recall here, what is hidden behind the term "SPAM", also called spam, spam or junk mail. Spam is an unsolicited communication sent to the e-mails of individuals or professionals.
It is generally sent en masse with more or less dishonest intentions. There are three main families of spam:
- Advertising spam
- Scam spam
- Phishing spam
CaptainVerify, a zero tolerance anti-spam policy
No matter what the intent of spam is behind a mailing list check, CaptainVerify does not tolerate any communication that does not comply with the law, codes or customs governing the business of email marketing. Only email lists collected in opt-in can be checked and cleaned.
To use CaptainVerify's services and increase your deliverability while reducing your Hard bounces rates, it is imperative that the recipients of your lists have agreed to receive communications from your company, structure or entity.
An email address is said to be opt-in from the moment the user has explicitly given his consent to receive your messages. This collection can be done through a form to be entered on your website and / or at a physical point of sale. It can also come from partnerships in coregistration but in any case, a mailing list bought from a service provider, even if the latter is serious and recognized in its market, cannot be considered as an opt-in base.
If CaptainVerify's quality of service is recognized today as one of the best on the market, it is because we do not accept to check and clean up email addresses obtained by:
- List purchase (opt-in or not)
- Addresses collected without consent on own or third party websites
- Swapped email addresses
Immediate sanctions for non-compliance with the rules
Based on common patterns between the thousands of databases checked and cleaned every day, CaptainVerify quickly and efficiently detects opt-out addresses and each complaint of abuse is carefully examined.
In the event that a customer does not comply with our anti-spam policy, CaptainVerify reserves the right to terminate and prohibit the use of its service at its sole discretion.