Common scenario: You send an email campaign to invite your clients to a webinar, a flash sale, or an exclusive event. They are interested, but among other emails, daily life,…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Yet the contact list hasn’t changed in six months, and the bounce rate keeps climbing anyway. Plenty of email marketers have been living this scenario since late 2025: deliverability drops…
What is a fraudulent SMS? A fraudulent SMS is a text message that imitates a legitimate organization (bank, courier, telco, government agency) to trick you into clicking a malicious link…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
Open rates are no longer a safe baseline. On April 14, 2026, the CNIL published its recommendation on tracking pixels. Deliberation No. 2026-042 of March 12, 2026 classifies open-tracking pixels…
The management of unwanted emails is a headache for many. Gmail, known for its innovations in email management, seems to be preparing a new feature called Shielded Email. This innovation…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Will iOS 26 kill SMS marketing? That’s the question CRM teams have been asking since Apple announced the “Unknown Sender” filter. The short answer: no. The useful answer: it depends…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
As we know, SMS is a direct marketing channel that has the advantage of offering immediate reach and an impressive open rate. But what to do when your clients stop…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
You’re working the register on a Saturday afternoon. A regular customer pays, you slip them a newsletter signup card, and they scribble down their address between the next two customers…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Gmail continues to innovate to protect its users. Recently, Google announced its support for the Common Mark Certificate (CMC), a new type of BIMI (Brand Indicators for Message Identification) certificate.…
Your campaigns are landing in spam and your email platform says everything is fine? That’s one of the most frustrating situations for an email marketer: deliverability shows 98%, open rate…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
The thresholds have been public since February 2024: Gmail’s sender guidelines set a hard requirement at 0.3% spam complaints, and most platforms consider a hard bounce rate above 2% per…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Your campaign just went out. 400,000 emails sent, delivery rate reported by your ESP: 98.2%. Three days later, your CMO opens the report: open rate has collapsed to 8% compared…
Building relationships and converting interested prospects depend on your ability to build a B2B email list and use effective techniques. Here are 11 ideas you can use today, whether you’re…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
You’re 10 days out from Mother’s Day 2026. Most email marketing guides told you to start in April, build a gift guide 21 days out, segment your VIPs 30 days…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
Professional SMS offer an impressive open rate, with nearly 98% of messages opened within three minutes of receipt. However, an SMS can lose its effectiveness if sent at the wrong…
How many contacts do you lose because your first SMS reads like an automated acknowledgment? SMS open rates reach 98% according to 2025 industry benchmarks (Omnisend, Sinch, Infobip). 90% of…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
After several months without sending, your list is no longer the same. Addresses become invalid, ISPs recycle abandoned mailboxes into spam traps, and subscribers no longer recognize you. Resuming sends…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
In March 2026, during an internal routing test, a deliverability team of a European ESP discovers that their emails to Mailman mailing lists consistently fail DKIM checks, despite correctly configured…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…
Sending an email made entirely of images stays tempting for marketing teams under tight deadlines: one visual exported from Figma, dropped into the sending platform, and the job feels done.…
In 2025, 40% of emails never reached a visible inbox, according to tests conducted on millions of sends by the Unspam platform (January 2026). Among the causes: blocklists, these databases…
Unlike B2C, where emotion and impulsiveness can influence purchasing decisions, B2B relies on longer and more rational processes. Relationships are built on trust, expertise, and a deep understanding of client…
Email marketing is notoriously effective. A well-crafted message can significantly influence consumers and their purchasing decisions. However, for that to happen, said message must meet a myriad of criteria and…
Segmented SMS automations generate up to 30 times more revenue per recipient than broadcast campaigns, according to Klaviyo 2024 data on over 3 billion analyzed messages. Not because SMS inherently…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
The SMS marketing continues to prove its effectiveness, especially when it comes to reaching consumers directly. With open rates of nearly 98% and average response times of less than three…
Your email never arrived. The server responded with 554 5.0.0, and that was it. No explanation. Just a permanent bounce. The real problem with this error: it’s intentionally vague. It…
Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…
You chose your email service because it was the one at the office. Or because the IT Director decided it ten years ago. But have you considered the real cost…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
Between 20% and 50% of an email database’s contacts are inactive at any given time. These addresses don’t just weigh down your statistics: they actively harm your sender reputation. Since…
Because current consumers mainly have their phone always at hand, SMS marketing has become essential. The high engagement rate, the increase in brand awareness and sales are among the many…
We were talking to you a few weeks ago about SMS Marketing and its many advantages for the company that adds it to its communication channels. But in order to…
CaptainVerify verified over 126 million email addresses in 2025. Only 57% were valid. On a list of 100,000 contacts, 43,000 can’t receive any message, yet most companies send them campaigns…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…