The HLR Lookup, or HLR consultation, notably helps in maintaining a clean and updated database, thereby sending SMS to active phone numbers. It also helps counter the growing trend of…
The way your commercial SMS messages are constructed influences how they are sent and received. Before validating your dispatches, it is necessary to know some basic principles, especially the number…
Just as with emailing, regular verification and cleaning of your phone contact lists are crucial for the success of your SMS marketing campaigns. This can be managed directly within your…
Are you looking to launch an SMS marketing campaign but don’t know which professional service to use? Commercial SMS is a particularly effective tool, but to harness its full power,…
The web is teeming with spambots, computer programs designed to send or assist in the sending of spam. They can collect email addresses directly from websites, as well as send…
Increasingly used by companies as a prospecting and communication tool, SMS is not only practical, easy to use and inexpensive, but it also seems to become the favorite communication channel…
You have probably already found yourself in the following situation: you write an email, you press “send”, then immediately regret this gesture for a reason x. We all lived this…
The commercial SMS is a powerful communication channel used by many organizations as part of their campaigns, but its use requires a certain caution. Indeed, as we saw in a…
As marketing specialists, your goal during an email campaign is for all messages sent to reach their recipients without any obstacles. To achieve this, it is imperative to verify addresses…
The telephone indicative of an international country or telephone indicative is a telephone prefix to identify the country in which you want to join. Each country therefore has a single…
So that the sending of your emails work, it is imperative to have up-to-date lists with valid addresses. If necessary, you are likely to end up with a high rebound…
Very popular with marketing experts, commercial SMS is an increasingly supervised practice by French law and operates according to well established rules. Moreover, since the beginning of this year, new…
For many companies, email marketing represents a big part of the king. To succeed in a campaign, one of the major conditions is not to land in the spam box…
In email marketing, security is essential. It largely depends on the good health of addresses and domain names you use to send your communications. No one wants to be robbed…
Any self-respecting marketing expert makes mistakes, it’s part of the job and part of it. From the smallest to the most important, these allow you to learn and pay attention…
In marketing, automation has a huge advantage since it allows you to program and follow the course of a task using dedicated software. Regarding emails, it saves significant time and…
In recent years, the number of disposable email addresses has steadily increased. An increasingly problematic fact for companies using email marketing. So what are the advantages and disadvantages of these…
Useful for protecting Internet users from spammers, spam traps do not remain a real obstacle in the context of an email marketing campaign. The consequences can even be extremely unfortunate…
Most people have a smartphone today, using it as well to call and text, and to pay, to access their emails, social networks, etc. A fact that largely increases the…
It is essential for a company to be able to communicate with its customers, whether they are acquired or potential. To not miss any important message, the Email Catch-All address…
The generation of leads is a process aimed at attracting visitors and prospects interested in your business and its products/services, in order to convert them to customers. An increasingly used…
It is not because your proposal is enticing, that your content is good, that your email will necessarily be well received, and this in every sense of the word. Sometimes…
After the email validation improves inbox placement, we stay here in the theme, but this time approaching in more detail the services which precisely offer to do so. If the…
Have you refined and tested your emails? Are you ready to send them? Not so quickly, there is still a crucial task to be forgotten, namely to validate the targeted…
Today, a large majority of visits to websites are made via smartphone, and the same goes for the consultation of emails. An observation that allows us to understand why it…
Deliverability is crucial in an email campaign. No matter how much you will refine all the creation of your message, the main purpose of the latter is that it can…
After addressing the subject of the checklist before sending an email, it is natural to talk about the preview of email since that is just part of the tests to…
In marketing, above all sending email, a small control list is essential. This will allow you in particular to analyze different crucial elements of the message sent in order to…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
Although we have already talked about the pre-header on the strategy and optimization plan, we invite you today to approach the subject of the header. Indeed, behind this simple line…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…