In marketing, above all sending email, a small control list is essential. This will allow you in particular to analyze different crucial elements of the message sent in order to…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
Although we have already talked about the pre-header on the strategy and optimization plan, we invite you today to approach the subject of the header. Indeed, behind this simple line…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
The generation of leads is not a subject to take lightly. This is even an essential point for the development of a business and for the regular growth of its…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
Although he can be tempting to send emails containing only images, know that it is not at all recommended. As in everything, excess is not a good thing. For an…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
Because current consumers mainly have their phone always at hand, SMS marketing has become essential. The high engagement rate, the increase in brand awareness and sales are among the many…
We were talking to you a few weeks ago about SMS Marketing and its many advantages for the company that adds it to its communication channels. But in order to…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
Technology evolves every day, as well as public preferences. One thing is safe, it is today the prime customization. In a context where marketing tools are more and more numerous…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
Although we are numerous and numerous to exchange dozens of e-mails every day, or more, some points are still fuzzy. When you send an email, the field “To” allows you…