Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions. If they are well understood and especially well-used, these indicators are a real asset for the success of an organization. Definition of KPI KPI is the acronym for “Key Performance Indicator”. KPIs correspond to a set of quantifiable indicators or measures allowing a company to…

The authentication of an email allows the recipient to make sure the message is safe and that it comes from the right person. This is possible thanks to systems set up such as DMARC, SPF, DKIM and ARC. I am talking about the latter today, the ARC, which is more than unnecessary in the context of indirect messaging flows, namely when an email goes through several intermediaries. It will then help preserve the authentication results…

Customize sender DNS

Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their…

The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this interaction has been done digitally. Thus, advice, opinions and information on a particular service or product are now displayed online via sites, platforms and forums, giving an ultra-connected dimension to sales. Let’s find out together what social selling is and how important it is to…

The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily access all the information about them. The main idea of CRM? Put the customer at the heart of the strategy to effectively respond to his needs and expectations. What is CRM? The CRM is the acronym for “Customer Relationship Management” and refers to customer relationship…

In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is he who is responsible for sending the mail to your recipients. It is therefore an indispensable protocol for sending emails. Let’s look closer what these letters mean and how does this key device work. What is SMTP? First, it is important to remember that all…