Establishing a good B2B email strategy is not an easy business, but well done, it turns out to be a powerful tool for the company to generate major income. To create an effective campaign, you have to determine the value you are going to bring to your potential professional customers and what tools to use for that. Here are the main steps to achieve your goals. What is B2B marketing? Marketing B2B (Business to Business)…

If it is properly used, emailing turns out to be a great tool to conquer new customers, but not only. The latter is also very effective at retaining these same customers, keep them, and thus develop your business. Why ? Because it creates a direct link with them, allowing you to communicate together and therefore to maintain your relationship. Here are some tips for using emailing in the customer loyalty process. Double opt-in: a base…

Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages and how are they handled? This is where the return-path comes in, since this process will allow the recipient to better manage sending errors, but also to clean up their contact lists to obtain better deliverability as well as a better sender reputation. . What…

One of the key tools for measuring the effectiveness of an emailing campaign is the opening rate of sent messages. I propose here to better understand what it is, to know which rate is considered good or bad, and finally, to discover how to climb this figure to improve the performance of your campaigns What is open rate? As part of an email campaign, the opening rate is the number of open messages relative to…

Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the essentials to know about customizing sender DNS. What is DNS? Le DNS est l’abréviation de Domain Name System, Il s’agit d’un outil permettant de traduire un nom de domaine internet en adresse IP (numéro d’identification que l’on attribue à un appareil connecté sur internet). DNS…