To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information about your prospects / customers. Everything goes through it, it is for this reason that the enrichment of data plays such a central, major role, in marketing. In this article, we offer several cases in which the use of data enrichment is essential, regardless of the type of business. What is the enrichment of data…

With the growing number of emails received daily, cybercriminals are got in heart and it is not always easy to discern the legitimate letters of those who are not. Yet some simple clues make it possible to recognize a fraudulent message and sometimes avoid very big problems. Small return on the spam Here are the three Main types of spam, also designated under the term “undesirable mail”: The advertising spam is common, but does not…

Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content strategy is now an essential tool for a brand / business in search of development, but also to satisfy and commit its customers. What is content marketing? The Content Marketing, is a long-term strategy, creating and disseminating relevant and consistent content via various channels (websites,…

Customer’s life cycle and emailing are directly related. Indeed, optimizing the relationship you, business, maintain with your customers by accompanying them from beginning to end, and building with them a relationship of trust, will allow you in the long term to boost your profitability. For this, you need to adapt your email marketing strategy at each stage of the customer’s lifecycle. Understand the customer life cycle He intervenes in the management of the customer relationship.…

It is quite common to associate newsletter and emailing, in the sense that these two marketing communication tools may seem similar and, as a result, be confused. However, there is a distinction between the two. Each having its definition as its own objectives. To understand and correctly integrate their differences is important because it will allow them to use them optimally. Definition of a newsletter The newsletter is a tool for businesses and organizations to…

The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day on the web is absolutely gigantic and exponentially increases over time. This is called the Big Data. Once these data are stored, they can be processed and then analyzed using advanced tools, providing many benefits to organizations that know how to use them. What is…

Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions. If they are well understood and especially well-used, these indicators are a real asset for the success of an organization. Definition of KPI KPI is the acronym for “Key Performance Indicator”. KPIs correspond to a set of quantifiable indicators or measures allowing a company to…