How to be sure that a message we receive is sent by a reliable sender? How to know if it is a legitimate email and not an attempt at spam or phishing? It is here that the DMARC protocol intervenes by ensuring the safety and authenticity of an e-mails of an organization, thus reinforcing the brand identity and the trust / customer confidence. What does DMARC mean and what is it for? DMARC is the…

Customize sender DNS

Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their…

Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy. It is therefore essential to be familiar with these pitfalls in order to better avoid them, carry out your emailing campaign and maintain your good reputation as a sender. What is a spam trap? The spam trap, is a protection system put in place by…

Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a real scourge. It is a common tactic that it is imperative to know to guard against, especially since cybercriminals are more and more creative in their attacks. Here are the essential points to better understand and avoid phishing online. What does phishing? The phishing, is a technique of Social Engineering used by fraudsters or hackers…

Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how the making of a site or another web support influences its performance. What is the A / B testing? A/B testing or split testing is a technique of simultaneously comparing two supports by presenting them with two groups of the same size, in order to…