In recent years, the number of disposable email addresses has steadily increased. An increasingly problematic fact for companies using email marketing. So what are the advantages and disadvantages of these…
Useful for protecting Internet users from spammers, spam traps do not remain a real obstacle in the context of an email marketing campaign. The consequences can even be extremely unfortunate…
It is essential for a company to be able to communicate with its customers, whether they are acquired or potential. To not miss any important message, the Email Catch-All address…
The generation of leads is a process aimed at attracting visitors and prospects interested in your business and its products/services, in order to convert them to customers. An increasingly used…
After the email validation improves inbox placement, we stay here in the theme, but this time approaching in more detail the services which precisely offer to do so. If the…
Have you refined and tested your emails? Are you ready to send them? Not so quickly, there is still a crucial task to be forgotten, namely to validate the targeted…
Deliverability is crucial in an email campaign. No matter how much you will refine all the creation of your message, the main purpose of the latter is that it can…
After addressing the subject of the checklist before sending an email, it is natural to talk about the preview of email since that is just part of the tests to…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
Although we have already talked about the pre-header on the strategy and optimization plan, we invite you today to approach the subject of the header. Indeed, behind this simple line…
The generation of leads is not a subject to take lightly. This is even an essential point for the development of a business and for the regular growth of its…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Everyone knows emojis π, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…