The thresholds have been public since February 2024: Gmail’s sender guidelines set a hard requirement at 0.3% spam complaints, and most platforms consider a hard bounce rate above 2% per…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Your campaign just went out. 400,000 emails sent, delivery rate reported by your ESP: 98.2%. Three days later, your CMO opens the report: open rate has collapsed to 8% compared…
Building relationships and converting interested prospects depend on your ability to build a B2B email list and use effective techniques. Here are 11 ideas you can use today, whether you’re…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
You’re 10 days out from Mother’s Day 2026. Most email marketing guides told you to start in April, build a gift guide 21 days out, segment your VIPs 30 days…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
Professional SMS offer an impressive open rate, with nearly 98% of messages opened within three minutes of receipt. However, an SMS can lose its effectiveness if sent at the wrong…
How many contacts do you lose because your first SMS reads like an automated acknowledgment? SMS open rates reach 98% according to 2025 industry benchmarks (Omnisend, Sinch, Infobip). 90% of…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
After several months without sending, your list is no longer the same. Addresses become invalid, ISPs recycle abandoned mailboxes into spam traps, and subscribers no longer recognize you. Resuming sends…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
In March 2026, during an internal routing test, a deliverability team of a European ESP discovers that their emails to Mailman mailing lists consistently fail DKIM checks, despite correctly configured…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…
Sending an email made entirely of images stays tempting for marketing teams under tight deadlines: one visual exported from Figma, dropped into the sending platform, and the job feels done.…
In 2025, 40% of emails never reached a visible inbox, according to tests conducted on millions of sends by the Unspam platform (January 2026). Among the causes: blocklists, these databases…
Unlike B2C, where emotion and impulsiveness can influence purchasing decisions, B2B relies on longer and more rational processes. Relationships are built on trust, expertise, and a deep understanding of client…
Email marketing is notoriously effective. A well-crafted message can significantly influence consumers and their purchasing decisions. However, for that to happen, said message must meet a myriad of criteria and…
Segmented SMS automations generate up to 30 times more revenue per recipient than broadcast campaigns, according to Klaviyo 2024 data on over 3 billion analyzed messages. Not because SMS inherently…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
The SMS marketing continues to prove its effectiveness, especially when it comes to reaching consumers directly. With open rates of nearly 98% and average response times of less than three…
Your email never arrived. The server responded with 554 5.0.0, and that was it. No explanation. Just a permanent bounce. The real problem with this error: it’s intentionally vague. It…
Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…
You chose your email service because it was the one at the office. Or because the IT Director decided it ten years ago. But have you considered the real cost…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
Between 20% and 50% of an email database’s contacts are inactive at any given time. These addresses don’t just weigh down your statistics: they actively harm your sender reputation. Since…
Because current consumers mainly have their phone always at hand, SMS marketing has become essential. The high engagement rate, the increase in brand awareness and sales are among the many…
We were talking to you a few weeks ago about SMS Marketing and its many advantages for the company that adds it to its communication channels. But in order to…
CaptainVerify verified over 126 million email addresses in 2025. Only 57% were valid. On a list of 100,000 contacts, 43,000 can’t receive any message, yet most companies send them campaigns…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
Technology evolves every day, as well as public preferences. One thing is safe, it is today the prime customization. In a context where marketing tools are more and more numerous…
A phishing email arrives. The recipient address displays free-achats@votredomaine.com. You immediately know what happened: Free sold or lost your data. No need to investigate further. This is what a correctly…
In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
A password reset email is sent out. It never arrives. No error message on the sender’s side, no bounce, no alert in your sending tool. Just silence. In some cases,…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
$2.77 billion. That’s what the FBI reported as losses due to Business Email Compromise in 2024 alone, according to the annual IC3 report. A fraction of these attacks succeeded even…
Conversational SMS is emerging as an essential tool for businesses. Conversational SMS goes far beyond the simple text message as it allows real-time, two-way interaction between brands and their customers.…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
An unknown email address lands in your inbox. A prospect fills out your contact form, providing only their email address. A fraud signal is triggered during an online payment. In…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
The desktop versions of Outlook (2007-2019) utilize the Microsoft Word rendering engine to display HTML emails, which drastically limits support for modern web standards and creates recurring display issues. This…
What’s the difference between Cc and Bcc? Cc (Carbon Copy) adds visible recipients: every recipient sees who else got the message. Bcc (Blind Carbon Copy) adds hidden recipients: each Bcc…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…