Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions. If they are well understood and especially well-used, these indicators are a real asset for the success of an organization. Definition of KPI KPI is the acronym for “Key Performance Indicator”. KPIs correspond to a set of quantifiable indicators or measures allowing a company to…
As a company, do you really know your target, do you know who it is really? Reply “yes” to this…
One of the key tools for measuring the effectiveness of an emailing campaign is the opening rate of sent messages.…
The authentication of an email allows the recipient to make sure the message is safe and that it comes from the right person. This is possible thanks to systems set up such as DMARC, SPF, DKIM and ARC. I am talking about the latter today, the ARC, which is more than unnecessary in the context of indirect messaging flows, namely when an email goes through several intermediaries. It will then help preserve the authentication results…
How to be sure that a message we receive is sent by a reliable sender? How to know if it…
Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their…
The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this interaction has been done digitally. Thus, advice, opinions and information on a particular service or product are now displayed online via sites, platforms and forums, giving an ultra-connected dimension to sales. Let’s find out together what social selling is and how important it is to…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious…
Although the practice is less and less common, there are still many companies that, to communicate by email with their…
The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily access all the information about them. The main idea of CRM? Put the customer at the heart of the strategy to effectively respond to his needs and expectations. What is CRM? The CRM is the acronym for “Customer Relationship Management” and refers to customer relationship…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a…
E-mail marketing has become a must-see used by a very large number of companies. The opt-in is part of the…
In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is he who is responsible for sending the mail to your recipients. It is therefore an indispensable protocol for sending emails. Let’s look closer what these letters mean and how does this key device work. What is SMTP? First, it is important to remember that all…
