A password reset email is sent out. It never arrives. No error message on the sender’s side, no bounce, no alert in your sending tool. Just silence. In some cases,…
$2.77 billion. That’s what the FBI reported as losses due to Business Email Compromise in 2024 alone, according to the annual IC3 report. A fraction of these attacks succeeded even…
A CNAME (Canonical Name) record is a type of DNS entry that points a domain name to another domain instead of an IP address. For email marketing professionals, mastering CNAME…
One of the essential factors to ensure the success of your email sending operations is choosing the right port for your emails. In this article, we will explore the main…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…
Ah, invalid email addresses… those contacts you think are good, but who, in reality, will never receive your messages. For e-marketing experts, they represent a major obstacle. Hardly visible, they…
Gmail, an essential tool for accessing inboxes, is preparing to significantly tighten its requirements for senders. Starting November 2025, Google will introduce modernized controls and increased transparency during rejections. For…
While marketers typically talk about segmentation, open rates, or personalized content, the MTA and verification work behind the scenes to ensure that your email campaigns reach the inbox. Today we…
If you didn’t know already, we inform you that as of February 2024, Gmail, Yahoo, and AOL will no longer accept unauthenticated emails. This is particularly valuable information for email…
For some of you, the term “DNS” surely evokes something vague, or even ultra-technical, better left to the experts. Yet, this famous DNS is like the GPS of your emails.…
The authentication of an email allows the recipient to make sure the message is safe and that it comes from the right person. This is possible thanks to systems set…
How to be sure that a message we receive is sent by a reliable sender? How to know if it is a legitimate email and not an attempt at spam…
Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…
Who controls the inbox still controls a part of the customer relationship. As digital channels multiply, the email remains one of the most effective tools in marketing. But for a…
In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is…
The SMTP server is an essential element for sending emails. Whether you are a casual user or a professional, it is important to know it to correctly configure your email…
When we talk about performance in email marketing, we often mention the open rate, deliverability, or even the
Since email is one of the primary means of communication and is ubiquitous in the professional realm, robust protection is essential. Indeed, the proliferation of junk mail and phishing attacks…
DomainKeys Identified Mail (DKIM) is a cryptography-based authentication mechanism for email sending. It allows for the verification of the integrity of messages as well as the legitimacy of the sender,…
In the digital realm, ensuring information security is paramount to protect users against various threats like phishing or other malicious attacks. One of the most effective ways to enhance security…
When you receive an email from an unknown or suspicious sender, it can be useful to know the geolocation of the person who originated the message. This is not only…
Let it be known: a message that ends up in the spam folder is a lost message. Among the most commonly used tools for filtering spam, SpamAssassin is one of…
In the context of email sending, one of the least visible yet critical aspects is understanding SMTP response codes. These codes, exchanged between servers during message transmission, can provide very…
Behind the sending of marketing emails lies a vast array of mechanisms and tools essential for the success of the campaign being implemented. Among these, the SMTP relay (“Simple Mail…
It is not because your proposal is enticing, that your content is good, that your email will necessarily be well received, and this in every sense of the word. Sometimes…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Gmail continues to innovate to protect its users. Recently, Google announced its support for the Common Mark Certificate (CMC), a new type of BIMI (Brand Indicators for Message Identification) certificate.…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
Email marketing is notoriously effective. A well-crafted message can significantly influence consumers and their purchasing decisions. However, for that to happen, said message must meet a myriad of criteria and…
Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…