Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…
Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content…
You have surely experienced receiving a newsletter in which the images did not display. Gray blocks, red crosses, or empty spaces, and especially a message that no longer means much.…
In B2B, Prospection Emailing is a tool that can be particularly effective if it is well-used. Transforming contact with appointments and prospects in future customers: these are the main objectives.…
In emailing, the hyperlink is not just a simple path to a web page: it’s a crucial fork in the user’s journey, a direct bridge between your message and the…
Imagine opening your inbox, tired of the many monotonous emails you receive daily. Suddenly, a message catches your eye. Not because of its text, but because of its image. This…
A PDF guide in exchange for an email address? Too easy! Nowadays, internet users can spot this kind of lure from miles away. Indeed, to engage a prospect and encourage…
Although the practice is less and less common, there are still many companies that, to communicate by email with their customers, still use the famous sender address “noreply”. A false…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…
Today, we are talking about writing, fonts, typography. Because yes, like any other detail, the visual aspect of your words, if well chosen, can transform a simple promotional message into…
Regarding email communication, the way you conclude your message is just as important as the content itself. The quality of the closing phrases you use is crucial because they provide…
When you build an email marketing strategy or work on your website’s user experience, you’ve probably encountered this HTML tag: target=”_blank”. Well-known among developers, it is used to open hyperlinks…
As with each year-end, we offer you the chance to anticipate the following year by providing key dates you shouldn’t miss, as well as some suggestions for your future marketing…
Although we extensively use social media today, email remains a predominantly used channel, especially for establishing first contact. And because the first impression is crucial, it’s important to know how…
Common scenario: You send an email campaign to invite your clients to a webinar, a flash sale, or an exclusive event. They are interested, but among other emails, daily life,…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
Although he can be tempting to send emails containing only images, know that it is not at all recommended. As in everything, excess is not a good thing. For an…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
If you observe the good practices of emailing, your shipment should arrive in the recipient’s box. However, despite the best will of the world, it happens that your email, as…
Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
One might think that it is a detail, yet it is of major importance in a campaign. Specialists know it, the object of the email is a crucial element that…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
Emailing is one of the most effective methods for engaging an audience, yet the competition to capture the recipient’s attention is fiercer than ever. To stand out in crowded inboxes,…
After discussing the image format for email campaigns in a previous article, we’re returning to this topic with the equally important subject of image size. Why? Simply because an email…
Because our inboxes are flooded with messages, it is essential for you, email marketing experts, to stand out with the most attractive sends possible. A well-designed template creates a positive…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…