Because our inboxes are flooded with messages, it is essential for you, email marketing experts, to stand out with the most attractive sends possible. A well-designed template creates a positive first impression, thus reinforcing your brand’s visual identity. It also improves recipient engagement, making them more inclined to interact with a visually pleasant and well-structured message.
In this article, find out the best practices to build an effective email, along with sample templates to inspire you.
How to build a good email marketing template?
Creating an effective email marketing template requires a combination of thoughtful design, relevant content, and technical optimization.
Here are the key steps to follow:
Define the objective of your email
Before you begin designing your template, identify the primary goal of your email. Is it to promote a product, inform your subscribers, engage them with content, or prompt them to take action? This clarity will guide the structure and content of your template.
Choose a clear and readable structure
Your email structure should be clear and easy to follow. Use distinct sections for different types of content, such as headers, body text, images, and CTAs. A well-articulated construction will help readers easily digest your message and find the essential information.
Use an attractive header
Your email header is crucial as it is one of the first things recipients see. Use a catchy header that includes your logo, brand colors, and a relevant title. Ensure it reflects your message’s purpose and captures attention.
Create engaging and relevant content
Your content must be relevant to your audience, or you risk missing your objectives entirely. Personalize it as much as possible so it resonates with your recipients. Use simple and concise language. Include visual elements like images, graphics, or videos to make the email more engaging.
Integrate effective calls to action
CTAs are essential to prompt your audience to act. Use clear and visible buttons with enticing text like “Buy now,” “Learn more,” or “Sign up now.” Place them strategically within your email to maximize clicks.
Optimize for responsiveness
Ensure your template is responsive, meaning it adapts to all devices and screen sizes. This will provide an optimal experience for your users.
Test and preview
Before sending your email, test it on different devices and email services to verify it displays correctly everywhere. Use preview tools to see how your email will appear on various configurations.
4 Effective Template Examples
1) Welcome Email
Warm message: personalized welcome.
Brand presentation: story, mission.
Exclusive offer: welcome discount or gift.
CTA to explore: buttons to key sections of the site.
Example:
[Brand Logo]
Welcome to [Brand Name]!
We are delighted to welcome you to our community. At [Brand Name], we are committed to [Brand Mission]. To start off right, here is an exclusive offer just for you:
[Welcome Offer]
[Offer Image]
Use code [CODE] to enjoy [Discount or Gift].
[CTA: Discover our products]
[CTA: Learn more about us]
Thank you for joining us!
2) Promotional Email
Impactful title: special offer, limited time.
Attractive visuals: images of promoted products.
Concise description: details of the offer.
Engaging CTA: purchase button.
Example:
[Brand Logo]
Flash Sale: 50% off everything!
Take advantage of our flash sale and enjoy incredible discounts on our products!
[Product 1]
[Product Image]
Short description with a “Buy now” button.
[Product 2]
[Product Image]
Short description with a “Buy now” button.
Hurry, the offer ends soon!
3) Abandoned Cart Reminder Email
Personalized message: abandon reminder.
Product images: visuals of items left in the cart.
Incentive to complete the purchase: discount or special offer.
Purchase completion CTA: checkout button.
Example:
[Brand Logo]
Your cart is waiting for you!
It looks like you left some items in your cart. Don’t let them slip away!
[Product 1]
[Product Image]
Short description with a “Complete my order” button.
[Product 2]
[Product Image]
Short description with a “Complete my order” button.
Use code [CODE] to enjoy [Discount or Special Offer].
[CTA: Complete my order]
4) Re-engagement Email
Engaging message: call to action to encourage return.
Incentive offers: discounts or exclusive content.
Re-engagement CTA: buttons to visit the site or take advantage of the offer.
Example:
[Brand Logo]
Do you miss us?
It’s been a while since we’ve heard from you. Rejoin us with this special offer:
[Re-engagement Offer]
[Offer Image]
Use code [CODE] to enjoy [Discount or Exclusive Content].
[New Arrivals]
[New Arrivals Image]
Discover what you’ve missed with a “See new arrivals” button.
[CTA: Come back to us]
Always remember that a good template should be clear, attractive, and persuasive, with well-placed CTAs to guide recipients toward the desired action. Adapt these models to your brand and audience to optimize the impact of your email marketing campaigns.
