Compliance and regulations

Navigate in the complex world of compliance in marketing email. From understanding of the GDPR to the implementation of privacy practices, this category guides you through the legal and ethical aspects of email marketing.

The importance of the Data Quality

Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…

gdpr email marketing

GDPR, a direct impact on monetization and exploitation of client files The General Data Protection Regulation, abbreviated as GDPR for internationalized companies, is disrupting the digital landscape by introducing new…

Mail, e-mail: choosing the right word

Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…

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