Compliance and regulations

Navigate in the complex world of compliance in marketing email. From understanding of the GDPR to the implementation of privacy practices, this category guides you through the legal and ethical aspects of email marketing.

Verifying emails without passwords is a critical point for both individuals and businesses, especially in the current context of cybersecurity and personal data protection. The traditional method of securing accounts…

alias email definition utility

A phishing email arrives. The recipient address displays free-achats@votredomaine.com. You immediately know what happened: Free sold or lost your data. No need to investigate further. This is what a correctly…

closing email 6 techniques encourage action

Some email endings are like swinging doors: you pass through them without realizing, and the opportunity to act closes immediately. Closing an email is no longer just a simple “Sincerely”…

Two people working on computers in a data center.

In recent years, due to the digital age, one can only observe the explosion of personal data shared on social networks. Platforms like Facebook, Twitter, Instagram, and LinkedIn are teeming…

The importance of the Data Quality

Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…

Return Path: the essentials to know

Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…

gdpr email marketing

GDPR, a direct impact on monetization and exploitation of client files The General Data Protection Regulation, abbreviated as GDPR for internationalized companies, is disrupting the digital landscape by introducing new…

Mail, e-mail: choosing the right word

Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…

spamhaus

With the increasing frequency of malicious activities and threats on the internet, it’s crucial for reputable businesses and users to be well-protected. Among the organizations significantly contributing to the fight…

Frustrated man surrounded by email alerts

6.7% of commercial emails end up in the spam folder globally, for an average inbox placement rate of 84% (Validity, 2025). Since February 2024, Google and Yahoo have rejected any…