Between 20% and 50% of an email database’s contacts are inactive at any given time. These addresses don’t just weigh down your statistics: they actively harm your sender reputation. Since…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…
The main purpose of any respecting web marketing campaign is to reach the recipient inbox. A journey shot, and especially monitored by organizations responsible for evaluating your reputation as sender.…
We’ve already touched on the topic of hard bounces and soft bounces in a previous article. Here, we’ll take a closer look at the concept of “bounce” in email marketing—that…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
With the growing number of spam and unwanted mails of all kinds, more and more visitors are saving their personal email address using single-use email, a bit likewise a digital…
A true bridge between what the client expects and what the company delivers, the POC orchestrates exchanges, maintains consistency in communication, and saves everyone valuable time. Let’s discover together who…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…
Whether it’s to preserve the confidentiality of your communications, avoid persistent spam, or simply test a service without disclosing your main email address, disposable email platforms have become almost indispensable.…
With the growing number of emails received daily, cybercriminals are got in heart and it is not always easy to discern the legitimate letters of those who are not. Yet…
The Gmail Promotions tab is often seen as a hurdle to visibility by marketers. However, this classification is not inherently negative and follows a precise logic, allowing it to be…
Given the vast number of messaging services available today, one might wonder what a solution like Mail.com is truly worth. How credible is it really? What can be expected in…
Email was not born in an ivory tower. It emerged from drafts, trials, errors, and above all, curious enthusiasts seeking instant connection. Understanding this journey is to grasp how a…
Mastering the use of email aliases is no longer reserved for a circle of digital insiders. Today, this essential feature is becoming indispensable for effectively organizing one’s inbox, limiting the…
Today, cyberattacks are becoming more and more frequent. Not a week goes by without hearing in the news about a website or an application that has fallen victim to a…
In e-marketing, deliverability refers to the ability of an email to reach the recipient’s inbox. It is estimated that nearly 20% of commercial emails never reach their destination. This figure…
Occasionally appearing in our inboxes or contact lists, the domain ymail.com often intrigues. Many question its validity or fear fraud, as this suffix is much less common than the traditional…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy.…
The announcement hits hard. The Spanish messaging service of Orange, with its seventeen domains such as orange.es or wanadoo.es, will permanently close on September 5, 2025. Thousands of users could…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a real scourge. It is a common tactic that it is…
The topic of sending an anonymous email raises many questions and concerns. As electronic communication is now ubiquitous in both personal and professional communications, the issue of anonymity in emails…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
Email has become an essential part of our daily lives and professional activities. There are two main methods for managing your emails: webmails and email software. Understanding the distinctions between…
The proliferation of spam and irrelevant emails represents a daily challenge. Google, through its Gmail service, continues to innovate by employing the most advanced technologies to offer an unparalleled user…
The IP address is a key point in the field of emailing, and the reputation of this same address is essential to ensure the deliverability of your sending, as it…
Imagine launching a meticulously prepared emailing campaign, only to realize that your emails never reach their destination. The reason? Your domain or IP address has been placed on a blocklist.…
In the case of an email campaign, how do you ensure that your messages are well received, do not end up in spam, and, most importantly, do not trigger user…
You have probably already found yourself in the following situation: you write an email, you press “send”, then immediately regret this gesture for a reason x. We all lived this…
You already know it, although very powerful, emailing is not without risks. Among the scourges faced by professionals, today we will talk about spoofing. This fraud technique, although discreet, can…
So that the sending of your emails work, it is imperative to have up-to-date lists with valid addresses. If necessary, you are likely to end up with a high rebound…
When an email campaign does not produce the expected results, SMTP error codes can often provide very useful answers. Indeed, these codes generated during the sending or delivery of emails…
Any self-respecting marketing expert makes mistakes, it’s part of the job and part of it. From the smallest to the most important, these allow you to learn and pay attention…
In email marketing, we know that a message that doesn’t reach the recipient’s inbox loses its value, regardless of its content or design. This is where the Postmaster comes into…
The generation of leads is a process aimed at attracting visitors and prospects interested in your business and its products/services, in order to convert them to customers. An increasingly used…
Today, a large majority of visits to websites are made via smartphone, and the same goes for the consultation of emails. An observation that allows us to understand why it…
The sender reputation is the key in email marketing warfare. You may have impeccable content and irresistible offers, but it won’t matter much if your messages never reach your recipients’…
The management of unwanted emails is a headache for many. Gmail, known for its innovations in email management, seems to be preparing a new feature called Shielded Email. This innovation…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…