Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the main reception box of their recipients and not unwanted. And among these tools precisely, spam score is extremely useful since it allows you to see beforehand what the probabilities are for your message to spam. Here is what you need to know about spam score and how to improve it.

What is the spam score, and what is it for?

Developed by Moz in 2015, Spam Score is a measure (value or number) which, by an anti-spam filtering system, is used to determine if your email is more likely to arrive in the receipt box of your recipients, Or to find yourself in spam. For this, several elements will be passed to the end comb (IP address, email domain, content, etc.) to see if some problems are detected and can cause spam.

Several online tools are available in order to determine this spam score. It can slightly differ from one platform to another, but in general, it is based on the cleanliness of the HTML code, on the content of the message, as well as on the reputation of the IP address and the respect of respect security protocols.

Here are some examples of tools to check the spam score:

  • Litmus
  • IsNotSpam
  • SpamAssassin
  • Sendinblue

For the value indicated concerning your spam score, it can be a color code. Green being good, average orange and bad red. If these are numbers that appear, know that the higher the value, the more your email presents the risk of landing in the spam folder. On the contrary, the lower the score, even negative, the more like your message is to arrive directly in the recipient’s reception box.

How to improve spam score of your emails?

How to improve your spam score?

The question is above all here to know how to make sure to have a weakest possible spam score in order to optimize the deliverability of your email. The best thing for this is to obtain a spam score less than 2. If it exceeds 3, do not send your email and rework it until you get the right notation.

Here are some tips to improve and get a good spam score:

  • Be sure to correctly apply the standards of emailing (SPF, dmarc, dkim).
  • Limit the use of Spam Words in your email, whether it’s title or content.
  • Also be careful not to abuse capital letters and special characters.
  • Use a quality HTML code.
  • Clean your contact lists regularly to keep them up-to-date and put the double opt-in in place for new contacts.
  • Treat the content as well as the object of your email, and be sure to have a good text / image ratio.
  • Avoid placing too many links in the content of your email.
  • Use a clear and professional sender address as: hello@yourdomain.com. Also check for the reputation of the IP address and the sending domain used.
  • Remember to include an unsubscribe link in your email.
  • Build a good reputation as sender.

Since anti-spam filters are increasingly perfected, it becomes essential to use the SPAM score to know precisely the probabilities of finding yourself on the very unwanted side of the unwanted, and to improve your email so that it reaches Easily and quickly its purpose, namely the recipient’s inbox.