The Gmail Promotions tab is often seen as a hurdle to visibility by marketers. However, this classification is not inherently negative and follows a precise logic, allowing it to be…
Today, cyberattacks are becoming more and more frequent. Not a week goes by without hearing in the news about a website or an application that has fallen victim to a…
In e-marketing, deliverability refers to the ability of an email to reach the recipient’s inbox. It is estimated that nearly 20% of commercial emails never reach their destination. This figure…
The announcement hits hard. The Spanish messaging service of Orange, with its seventeen domains such as orange.es or wanadoo.es, will permanently close on September 5, 2025. Thousands of users could…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
The SMTP server is an essential element for sending emails. Whether you are a casual user or a professional, it is important to know it to correctly configure your email…
When looking to create a free email address, many email platforms now require mobile phone number verification. This measure is intended to enhance security and reduce the number of fraudulent…
A degraded customer database is a ticking time bomb and can bring numerous issues that affect not only conversion rates but also the sender’s reputation. Worse still, it can lead…
When you receive an email from an unknown or suspicious sender, it can be useful to know the geolocation of the person who originated the message. This is not only…
Imagine launching a meticulously prepared emailing campaign, only to realize that your emails never reach their destination. The reason? Your domain or IP address has been placed on a blocklist.…
You have probably already found yourself in the following situation: you write an email, you press “send”, then immediately regret this gesture for a reason x. We all lived this…
You already know it, although very powerful, emailing is not without risks. Among the scourges faced by professionals, today we will talk about spoofing. This fraud technique, although discreet, can…
Any self-respecting marketing expert makes mistakes, it’s part of the job and part of it. From the smallest to the most important, these allow you to learn and pay attention…
It is not because your proposal is enticing, that your content is good, that your email will necessarily be well received, and this in every sense of the word. Sometimes…
After the email validation improves inbox placement, we stay here in the theme, but this time approaching in more detail the services which precisely offer to do so. If the…
The sender reputation is the key in email marketing warfare. You may have impeccable content and irresistible offers, but it won’t matter much if your messages never reach your recipients’…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…
Classic scenario: you’re checking your emails, and one catches your eye because you don’t recognize the sender. You then wonder whether it’s spam or an important email. How can you…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…
With the growing number of emails received daily, cybercriminals are got in heart and it is not always easy to discern the legitimate letters of those who are not. Yet…
Emailing is a great marketing tool when used properly. The quality of your mailing lists and your content is critical to achieving your target, keep a good rate of deliverability…
If you didn’t know already, we inform you that as of February 2024, Gmail, Yahoo, and AOL will no longer accept unauthenticated emails. This is particularly valuable information for email…