Launching an offer is a bit like stepping onto a stage: everything must be ready, from the set to the speech, otherwise the audience may quickly lose interest in the…
How to capture attention, attract prospects and convert them into leads? Today, we focus on two possible levers in B2B: cold emailing and cold calling. Cold prospecting, therefore, which despite…
The cold email is a B2B prospecting email sent to a recipient who has never had direct contact with you. When done well, it’s a powerful tool to secure meetings,…
Some email endings are like swinging doors: you pass through them without realizing, and the opportunity to act closes immediately. Closing an email is no longer just a simple “Sincerely”…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company that uses it. Indeed, this method provides automated management of…
Prospecting is no longer just a numbers game. Today, every inbox is overflowing with solicitations. The difference? It lies in intent, clarity, and boldness. Many dream of explosive growth. But…
Every day, hundreds of billions of emails flood our inboxes. It’s no wonder that brands struggle to make their mark. The problem is no longer sending a message: it’s about…
Cold mailing, involves sending emails to prospects who have had no prior contact with your brand. Contrary to popular belief, this type of mailing is far from obsolete or useless.…
We live in a world where professional communication is primarily through email. Be it for marketing, customer interaction, or promotional operations. Therefore, the validity of the email addresses you use…
Cold email is often seen as an intrusive practice or equated with spam. However, if done correctly, it can become a formidable weapon for generating qualified leads and forging professional…
Have you sent an email and still haven’t received a response? It might be time to send a follow-up email. Just like the email presentation discussed recently, the follow-up message…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…