Progress is good, but it’s not everything. At a time when generative AI, dynamic content, and real-time personalization are invading our daily lives, it’s good to return to the essentials.…
It is not always easy for a company to know which acquisition lever to use to generate more traffic to its site, to convert prospects into customers, and to optimize…
If it is properly used, emailing turns out to be a great tool to conquer new customers, but not only. The latter is also very effective at retaining these same…
As a company, do you really know your target, do you know who it is really? Reply “yes” to this question is a luxury that is only obtained by the…
Alongside the stars that are marketing emails, transactional emails are often neglected, relegated to the rank of simple confirmations or notifications although they actually play a pivotal role in the…
The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily…
E-mail marketing has become a must-see used by a very large number of companies. The opt-in is part of the paramount steps and intervenes in the goal of recovering contact…
Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how…
Let’s be clear: a lead is not a prospect. Even though these two terms are often confused, they signify distinct stages in the buying journey. Knowing exactly whom you’re speaking…
Email address verification is a common practice for many email marketing companies. Here, we revisit the topic by clarifying the main differences between validation and verification, and then exploring the…
In the digital age, using an email address to locate social media accounts has become a common practice. Whether for personal, professional, or security reasons, knowing how to conduct this…
After explaining in a previous article how to find an individual’s email address in general, we now focus on businesses. In the world of B2B, effective communication with other organizations…
Loyalty is not just a matter of promo codes or well-crafted newsletters. It relies on a more complex alchemy, where deciphering subscriber behavior, anticipating their needs, and the relevance of…
Finding email addresses can be useful in many situations, whether for emailing, professional networking, job hunting, or personal contacts. At first glance, it may seem like a daunting task, but…
We have discussed many times the fact that it is essential to regularly clean your contact lists. The question we are looking at today, therefore, does not focus on the…
Digital marketers are heavily investing in automation and personalization, convinced that technology alone can ensure success. Yet, behind every successful campaign, an invisible element makes all the difference: data quality.…
When you send emails, it is essential that they reach their recipients and end up in their inbox rather than in a separate folder or in spam. Deliverability and inbox…
Engagement is the key indicator that measures the interest and involvement of your subscribers in your email campaigns. It is not limited to open rates but also includes clicks, the…
The web is teeming with spambots, computer programs designed to send or assist in the sending of spam. They can collect email addresses directly from websites, as well as send…
CRM (Customer Relationship Management) data represents a real treasure for businesses. It enables them to make informed decisions based on specific information, and to build strong relationships with their customers.…
As marketing specialists, your goal during an email campaign is for all messages sent to reach their recipients without any obstacles. To achieve this, it is imperative to verify addresses…
Relationship marketing changes the relationship with prospects and customers. It’s not just about saying “Hello” and “Goodbye”; it’s about getting to know people, understanding their needs, sharing moments, and building…
In marketing, automation has a huge advantage since it allows you to program and follow the course of a task using dedicated software. Regarding emails, it saves significant time and…
Useful for protecting Internet users from spammers, spam traps do not remain a real obstacle in the context of an email marketing campaign. The consequences can even be extremely unfortunate…
Deliverability is crucial in an email campaign. No matter how much you will refine all the creation of your message, the main purpose of the latter is that it can…
In marketing, above all sending email, a small control list is essential. This will allow you in particular to analyze different crucial elements of the message sent in order to…
The generation of leads is not a subject to take lightly. This is even an essential point for the development of a business and for the regular growth of its…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
Building relationships and converting interested prospects depend on your ability to build a B2B email list and use effective techniques. Here are 11 ideas you can use today, whether you’re…
In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…
A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Understanding Data Deduplication Data deduplication is an essential process that helps streamline storage systems by eliminating excessive copies of data and minimizing the space utilized. This significantly decreases storage capacity…
The Growth Hacking is a very popular term in recent years. Yet it is not always easy to know what it really matches. Marketing, Data Analysis and Software Engineering: The…
Emailing is an essential asset as part of an inbound marketing strategy. It is a tool that will play a major role in the generation of qualified leads, in loyalty,…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the second, older and traditional. The question that arises then is…
With the omnipresence of digital, transactional messages are increasingly necessary because they make it possible to inform customers about the status of their purchase. They also create a bridge between…
To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information about your prospects / customers. Everything goes through it, it…
The emailing segmentation is a particularly powerful tool that allows you to send the right message, at the right time, to the right person, and thus obtain an optimal rate…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…