The SMS marketing, often underestimated, is a powerful and direct communication strategy that is gaining popularity in the digital marketing world. It’s worth noting that between saturated email inboxes and…
It only takes a few numbers to change the game. Whether you like it or not, the SMS shortcode, a set of 5 or 6 numbers behind which lies a…
High read rate, significant number of clicks: in the current digital landscape, SMS serves as a powerful and direct means of communication. Indeed, the majority of the French population owns…
Mobile phone numbers are playing an increasingly important role in the field of professional communications, as well as in interactions between businesses and their customers. For those deploying SMS sending…
Sending SMS has become a strength for many marketing teams who use this channel. Indeed, it has the advantage of being fast, inexpensive, effective in terms of deliverability, and offering…
In the field of SMS marketing, and telecommunications in particular, there are many acronyms. Some are well-known and others more obscure, some even resemble each other a lot. To get…
Gone are the days of changing your number every time you switch carriers. Nowadays, a phone number can be kept for a long time, despite changes in carriers and/or places…
Personalization is a key factor for a successful SMS marketing campaign. Starting with the sender name, which, instead of a cold, unknown number, can appear as a more suitable word,…
The HLR Lookup, or HLR consultation, notably helps in maintaining a clean and updated database, thereby sending SMS to active phone numbers. It also helps counter the growing trend of…
The way your commercial SMS messages are constructed influences how they are sent and received. Before validating your dispatches, it is necessary to know some basic principles, especially the number…
Just as with emailing, regular verification and cleaning of your phone contact lists are crucial for the success of your SMS marketing campaigns. This can be managed directly within your…
Are you looking to launch an SMS marketing campaign but don’t know which professional service to use? Commercial SMS is a particularly effective tool, but to harness its full power,…
Increasingly used by companies as a prospecting and communication tool, SMS is not only practical, easy to use and inexpensive, but it also seems to become the favorite communication channel…
The commercial SMS is a powerful communication channel used by many organizations as part of their campaigns, but its use requires a certain caution. Indeed, as we saw in a…
The telephone indicative of an international country or telephone indicative is a telephone prefix to identify the country in which you want to join. Each country therefore has a single…
Most people have a smartphone today, using it as well to call and text, and to pay, to access their emails, social networks, etc. A fact that largely increases the…
Do you have a website and want to attract qualified visitors to it? If you haven’t thought about it yet, sending SMS is an excellent tool for generating traffic and…
The HLR Lookup service plays a crucial role in the telecommunications industry. Whether you are a communications professional, a business looking to optimize your marketing campaigns, or simply curious about…
The SMS marketing, which, let’s recall, reaches record reading rates of 98%, is a powerful tool that no longer really needs to prove itself. A formidable weapon indeed, but one…
Fraudulent SMS are a scourge that affects millions of people every day and represent a growing threat to digital security. These messages, sometimes called “smishing” (a term that combines SMS…
As we know, SMS is a direct marketing channel that has the advantage of offering immediate reach and an impressive open rate. But what to do when your clients stop…
Professional SMS offer an impressive open rate, with nearly 98% of messages opened within three minutes of receipt. However, an SMS can lose its effectiveness if sent at the wrong…
Unlike B2C, where emotion and impulsiveness can influence purchasing decisions, B2B relies on longer and more rational processes. Relationships are built on trust, expertise, and a deep understanding of client…
The SMS marketing continues to prove its effectiveness, especially when it comes to reaching consumers directly. With open rates of nearly 98% and average response times of less than three…
Because current consumers mainly have their phone always at hand, SMS marketing has become essential. The high engagement rate, the increase in brand awareness and sales are among the many…
We were talking to you a few weeks ago about SMS Marketing and its many advantages for the company that adds it to its communication channels. But in order to…
Technology evolves every day, as well as public preferences. One thing is safe, it is today the prime customization. In a context where marketing tools are more and more numerous…
Conversational SMS is emerging as an essential tool for businesses. Conversational SMS goes far beyond the simple text message as it allows real-time, two-way interaction between brands and their customers.…
Although the sending of professional SMS is still unclear compared to other communication tools, it is very promising. Indeed, recent studies have shown that the vast majority of consumers prefer…
Have you ever heard of the RCS? Considered as the SMS of the future, this evolution of text messaging offers not only an incredible interactivity, but also interesting features, thus…
Whether through messages, on social media, or communication platforms: emojis are everywhere. These colorful little icons have gradually found their way into our personal written conversations and have even infiltrated…
Very popular with marketing experts, commercial SMS is an increasingly supervised practice by French law and operates according to well established rules. Moreover, since the beginning of this year, new…