Do you have a website and want to attract qualified visitors to it? If you haven’t thought about it yet, sending SMS is an excellent tool for generating traffic and targeting audiences more precisely. In this article, we explain how to take advantage of SMS sending to boost your site’s traffic while providing you with effective message examples to use.
Why SMS is a powerful lever for generating web traffic
With an average open rate of 98%, SMS is a preferred communication channel that offers a unique closeness with the recipient. Unlike emails, which are often buried in a cluttered inbox, SMS messages are mostly read upon receipt. For marketers, it’s an ideal opportunity to guide potential customers towards immediate actions, notably by encouraging them to visit a website.
Segmenting your SMS sends well: the key to success
As with any marketing strategy, segmenting contact lists is crucial: you want to deliver a relevant message to each target group.
For example, if you own an online store, you could segment your customers based on their purchase history or prior engagement. By sending an SMS with a personalized offer, you increase the chances that the recipient will click on the link and visit your site.
Use customer data that is available to you to create segments based on criteria such as location, product preferences, or purchase frequency. The more tailored the content, the higher the click-through rate to your site will be.
The importance of Call-to-Action in your SMS
Every SMS sent must absolutely contain a clear and attractive CTA. Whether it’s an invitation to check out a special offer, sign up for an event, or read a new blog post, this button is essential to guide the reader to your website.
Choose simple, impactful formulations that create a sense of urgency, such as “Check out our offer today only!” or “Click here to take advantage now!”
The Call-to-Action must be strategically placed and the user must fully understand the added value they will gain by clicking on it.
Also ensure that the link is short and that the landing page is optimized for mobile devices, so that the user experience is as smooth as possible.
Offering exclusive deals to encourage clicks
Nothing motivates clicking on a link more than an exclusive offer. Offer discount codes, previews, or even early access to new products/services. By making your offer an opportunity to seize immediately, you stimulate action and thus more easily drive traffic to your web page.
Ensure that the offer is time-limited. Scarcity and exclusivity prompt quick clicking because the recipient knows that your proposal won’t be available for long. This type of campaign can therefore not only increase traffic but also boost your short-term sales.
Examples of concrete actions to boost traffic with SMS
- Send SMS announcing flash offers or time-limited promotions.
Example: “Exceptional sales: 20% off for the next 24 hours only! Click here to take advantage”.
- Use SMS to invite potential customers to events.
Example: “Join our exclusive webinar tonight at 6 PM! Register here”.
- Announce the launch of new products or services via SMS, and include a link to the launch page.
Example: “Discover our new spring-summer collection now! Click here to learn more”.
- If you are a service company, send an SMS allowing the customer to book or make an appointment.
Example: “Our appointment slots for March are open! Book now”.
- Reach out to users who have abandoned their shopping cart by sending them an SMS.
Example: “You left items in your cart. Come back quickly before they’re gone!”
- Organize contests to engage your customers and generate traffic.
Example: “Enter our raffle to win a 100€ gift card! Click here to participate”.
- SMS surveys are a good way to interact with your customers and bring them to your site.
Example: “We value your opinion! Answer our survey and receive a promo code. Click here”.
SMS, a major ally for boosting your traffic
With high open rates, unparalleled immediacy, and great customization possibilities, SMS is incredibly effective at directing your customers towards precise and immediate actions. If you’re not yet using it to bring traffic to your site, it’s time to rethink your strategy and take advantage of this tool. Finally, ensure you integrate this channel in coordination with your other marketing actions for maximum impact.
