High read rate, significant number of clicks: in the current digital landscape, SMS serves as a powerful and direct means of communication. Indeed, the majority of the French population owns a smartphone and uses it, among other things, to connect to the internet. This observation has led more and more companies to include in their messages a relevant hyperlink, thus amplifying the effectiveness of the message. In this article, we explore the reasons why inserting links in SMS is a wise strategy, while providing practical tips to make the most of this approach.
3 good reasons to insert an internet link in your SMS
Including an internet link in your SMS offers several intriguing benefits.
1) More content and a higher engagement rate
Links allow you to expand the content you share. This is a significant advantage given that the number of characters in an SMS is limited. Therefore, even with a very concise message, the link in question allows you to direct your readers to a full page, providing them the opportunity to access more information if they wish.
Whether redirecting to a product page, a special offer, or even an explanatory video, links are an excellent opportunity to further engage your audience.
2) Better traceability of interactions
Adding a link to SMS is also a good way to track and analyze clicks by inserting a tracker. This allows you to better analyze your campaign, thus getting a more accurate overview of its effectiveness.
3) An improved conversion rate
By guiding recipients to specific pages, you can directly influence their purchasing behavior or participation. For instance, the link could be used to lead the recipient to sign up once they’ve landed on the redirected page, or even to initiate initial contact (request for a quote, appointment scheduling, etc.).
How to optimally insert an internet link in SMS?
To insert an internet link in your SMS, you have two options.
First choice, you can opt for a short URL. Many free online tools offer to convert a lengthy address into a short URL, lightening the visual appearance of the message and saving character space.
- Example: https://captainverify.com/hlr-lookup.html becomes https://tinyurl.com/hlrlookupservice
Second choice, you prefer to keep the original full link. This will consume more characters, but your recipient will have a much clearer view of the address you’re suggesting they visit. This option is favorable if the link isn’t too lengthy, and to emphasize your brand or product/service.
- Example: https://captainverify.com/
Final tips for inserting a link in your SMS
- Ensure the link is relevant and its destination is clearly indicated. Avoid lengthy and complex links that might cause confusion.
- Accompany the link with a clear and compelling call to action. Use action verbs to encourage the recipient to click.
- Test before sending. Check that the link works correctly on various devices and browsers before sending the SMS on a large scale.
- Don’t overwhelm your subscribers with links that aren’t relevant to them. Use segmentation to target specific groups with tailored content.
Integrating a URL into SMS offers a unique opportunity to maximize the impact of your marketing messages. By following clear strategies and adhering to best practices, you can enhance engagement, traceability, and conversion of your campaigns. Keep in mind that every link you insert represents a gateway to a richer experience for your recipients, and strategically utilize this opportunity to achieve the best results.
