Nowadays, emailing is a widely acclaimed tool in the field of marketing, a double-edged force that requires a minimum of knowledge in terms of law. Why ? Because it directly…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Launching an offer is a bit like stepping onto a stage: everything must be ready, from the set to the speech, otherwise the audience may quickly lose interest in the…
Understanding Data Deduplication Data deduplication is an essential process that helps streamline storage systems by eliminating excessive copies of data and minimizing the space utilized. This significantly decreases storage capacity…
Writing the subject of an email is truly an art today. With inboxes being flooded, a well-thought-out phrase can determine the success or failure of an emailing campaign. Behind every…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
Your team is looking for new accounts, but your files are not progressing. Buying ready-made databases? Too risky. Collecting addresses one by one? Too slow. In between, there is a…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…
Gmail, an essential tool for accessing inboxes, is preparing to significantly tighten its requirements for senders. Starting November 2025, Google will introduce modernized controls and increased transparency during rejections. For…
The Growth Hacking is a very popular term in recent years. Yet it is not always easy to know what it really matches. Marketing, Data Analysis and Software Engineering: The…
Emailing is an essential asset as part of an inbound marketing strategy. It is a tool that will play a major role in the generation of qualified leads, in loyalty,…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the second, older and traditional. The question that arises then is…
Not all contacts retrieved through a form or a landing page have the same value for your business. Some are genuine sales opportunities, others are merely curious with no purchase…
Buy or rent an e-mail address file can be a very tempting solution. This allows you to quickly get many contacts to send your messages, without having to take the…
Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…
We often talk about the advent of new marketing tools: SMS, social media, push notifications, etc. Many think that email is a channel of the past that risks gradually disappearing.…
In the world of sale in B2B, we designate as “qualified” a prospect that is likely to buy a product or service. To determine this degree of qualification of a…
We cannot emphasize it enough: the quality of your mailing list is crucial. Invalid or outdated emails can not only reduce your deliverability rate but also harm your domain’s reputation.…
How to capture attention, attract prospects and convert them into leads? Today, we focus on two possible levers in B2B: cold emailing and cold calling. Cold prospecting, therefore, which despite…
With the omnipresence of digital, transactional messages are increasingly necessary because they make it possible to inform customers about the status of their purchase. They also create a bridge between…
To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information about your prospects / customers. Everything goes through it, it…
Today, we focus on two very useful tools that are often confused: the email finder and the email verifier. At first glance, “finding an address” and “verifying an address” seem…
Grand Cleaning Time has come for your contact lists! It’s time to dust, rub and shine this inventory of valuable names for your email marketing campaigns, and so for your…
The emailing segmentation is a particularly powerful tool that allows you to send the right message, at the right time, to the right person, and thus obtain an optimal rate…
Whether it’s to preserve the confidentiality of your communications, avoid persistent spam, or simply test a service without disclosing your main email address, disposable email platforms have become almost indispensable.…
With the growing number of emails received daily, cybercriminals are got in heart and it is not always easy to discern the legitimate letters of those who are not. Yet…
With the explosion of Chat GPT and other platforms, Artificial Intelligence has taken on a significant role in the professional world. Marketing experts are not spared from this technological revolution.…
While marketers typically talk about segmentation, open rates, or personalized content, the MTA and verification work behind the scenes to ensure that your email campaigns reach the inbox. Today we…
Emailing is a great marketing tool when used properly. The quality of your mailing lists and your content is critical to achieving your target, keep a good rate of deliverability…
Because prospects and buyers are above all human beings, psychology is an indispensable angle in a marketing strategy. Use it properly will allow you not only to increase the commitment…
The cold email is a B2B prospecting email sent to a recipient who has never had direct contact with you. When done well, it’s a powerful tool to secure meetings,…
If you didn’t know already, we inform you that as of February 2024, Gmail, Yahoo, and AOL will no longer accept unauthenticated emails. This is particularly valuable information for email…
Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content…
The use of email marketing in the field of e-commerce can be extremely efficient and paying. Increased sales, customer engagement / prospects, increased loyalty, useful information sharing, etc. This versatile…
Some email endings are like swinging doors: you pass through them without realizing, and the opportunity to act closes immediately. Closing an email is no longer just a simple “Sincerely”…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company that uses it. Indeed, this method provides automated management of…
Customer’s life cycle and emailing are directly related. Indeed, optimizing the relationship you, business, maintain with your customers by accompanying them from beginning to end, and building with them a…
You have surely experienced receiving a newsletter in which the images did not display. Gray blocks, red crosses, or empty spaces, and especially a message that no longer means much.…
In B2B, Prospection Emailing is a tool that can be particularly effective if it is well-used. Transforming contact with appointments and prospects in future customers: these are the main objectives.…
Establishing a good B2B email strategy is not an easy business, but well done, it turns out to be a powerful tool for the company to generate major income. To…
In recent years, due to the digital age, one can only observe the explosion of personal data shared on social networks. Platforms like Facebook, Twitter, Instagram, and LinkedIn are teeming…
Progress is good, but it’s not everything. At a time when generative AI, dynamic content, and real-time personalization are invading our daily lives, it’s good to return to the essentials.…
It is quite common to associate newsletter and emailing, in the sense that these two marketing communication tools may seem similar and, as a result, be confused. However, there is…
It is not always easy for a company to know which acquisition lever to use to generate more traffic to its site, to convert prospects into customers, and to optimize…
The Gmail Promotions tab is often seen as a hurdle to visibility by marketers. However, this classification is not inherently negative and follows a precise logic, allowing it to be…
If it is properly used, emailing turns out to be a great tool to conquer new customers, but not only. The latter is also very effective at retaining these same…
The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…
Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…
How does the audience interact with your emails when they open them? This is the question answered by the reactivity rate, a very useful indicator for evaluating the real engagement…
Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…
Given the vast number of messaging services available today, one might wonder what a solution like Mail.com is truly worth. How credible is it really? What can be expected in…