Common scenario: You send an email campaign to invite your clients to a webinar, a flash sale, or an exclusive event. They are interested, but among other emails, daily life,…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Yet the contact list hasn’t changed in six months, and the bounce rate keeps climbing anyway. Plenty of email marketers have been living this scenario since late 2025: deliverability drops…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
Open rates are no longer a safe baseline. On April 14, 2026, the CNIL published its recommendation on tracking pixels. Deliberation No. 2026-042 of March 12, 2026 classifies open-tracking pixels…
The management of unwanted emails is a headache for many. Gmail, known for its innovations in email management, seems to be preparing a new feature called Shielded Email. This innovation…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
You’re working the register on a Saturday afternoon. A regular customer pays, you slip them a newsletter signup card, and they scribble down their address between the next two customers…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Gmail continues to innovate to protect its users. Recently, Google announced its support for the Common Mark Certificate (CMC), a new type of BIMI (Brand Indicators for Message Identification) certificate.…
Your campaigns are landing in spam and your email platform says everything is fine? That’s one of the most frustrating situations for an email marketer: deliverability shows 98%, open rate…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
The thresholds have been public since February 2024: Gmail’s sender guidelines set a hard requirement at 0.3% spam complaints, and most platforms consider a hard bounce rate above 2% per…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Your campaign just went out. 400,000 emails sent, delivery rate reported by your ESP: 98.2%. Three days later, your CMO opens the report: open rate has collapsed to 8% compared…
Building relationships and converting interested prospects depend on your ability to build a B2B email list and use effective techniques. Here are 11 ideas you can use today, whether you’re…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
You’re 10 days out from Mother’s Day 2026. Most email marketing guides told you to start in April, build a gift guide 21 days out, segment your VIPs 30 days…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
After several months without sending, your list is no longer the same. Addresses become invalid, ISPs recycle abandoned mailboxes into spam traps, and subscribers no longer recognize you. Resuming sends…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
In March 2026, during an internal routing test, a deliverability team of a European ESP discovers that their emails to Mailman mailing lists consistently fail DKIM checks, despite correctly configured…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…
Sending an email made entirely of images stays tempting for marketing teams under tight deadlines: one visual exported from Figma, dropped into the sending platform, and the job feels done.…
In 2025, 40% of emails never reached a visible inbox, according to tests conducted on millions of sends by the Unspam platform (January 2026). Among the causes: blocklists, these databases…
Email marketing is notoriously effective. A well-crafted message can significantly influence consumers and their purchasing decisions. However, for that to happen, said message must meet a myriad of criteria and…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
Your email never arrived. The server responded with 554 5.0.0, and that was it. No explanation. Just a permanent bounce. The real problem with this error: it’s intentionally vague. It…
Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…
You chose your email service because it was the one at the office. Or because the IT Director decided it ten years ago. But have you considered the real cost…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
Between 20% and 50% of an email database’s contacts are inactive at any given time. These addresses don’t just weigh down your statistics: they actively harm your sender reputation. Since…
CaptainVerify verified over 126 million email addresses in 2025. Only 57% were valid. On a list of 100,000 contacts, 43,000 can’t receive any message, yet most companies send them campaigns…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
A phishing email arrives. The recipient address displays free-achats@votredomaine.com. You immediately know what happened: Free sold or lost your data. No need to investigate further. This is what a correctly…
In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
A password reset email is sent out. It never arrives. No error message on the sender’s side, no bounce, no alert in your sending tool. Just silence. In some cases,…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
$2.77 billion. That’s what the FBI reported as losses due to Business Email Compromise in 2024 alone, according to the annual IC3 report. A fraction of these attacks succeeded even…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…