We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
The management of unwanted emails is a headache for many. Gmail, known for its innovations in email management, seems to be preparing a new feature called Shielded Email. This innovation…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Gmail continues to innovate to protect its users. Recently, Google announced its support for the Common Mark Certificate (CMC), a new type of BIMI (Brand Indicators for Message Identification) certificate.…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Building relationships and converting interested prospects depend on your ability to build a B2B email list and use effective techniques. Here are 11 ideas you can use today, whether you’re…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…
Although he can be tempting to send emails containing only images, know that it is not at all recommended. As in everything, excess is not a good thing. For an…
Email marketing is notoriously effective. A well-crafted message can significantly influence consumers and their purchasing decisions. However, for that to happen, said message must meet a myriad of criteria and…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
Although we are numerous and numerous to exchange dozens of e-mails every day, or more, some points are still fuzzy. When you send an email, the field “To” allows you…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…