The Growth Hacking is a very popular term in recent years. Yet it is not always easy to know what it really matches. Marketing, Data Analysis and Software Engineering: The…
Emailing is an essential asset as part of an inbound marketing strategy. It is a tool that will play a major role in the generation of qualified leads, in loyalty,…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the second, older and traditional. The question that arises then is…
Buy or rent an e-mail address file can be a very tempting solution. This allows you to quickly get many contacts to send your messages, without having to take the…
Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…
In the world of sale in B2B, we designate as “qualified” a prospect that is likely to buy a product or service. To determine this degree of qualification of a…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
We cannot emphasize it enough: the quality of your mailing list is crucial. Invalid or outdated emails can not only reduce your deliverability rate but also harm your domain’s reputation.…
With the omnipresence of digital, transactional messages are increasingly necessary because they make it possible to inform customers about the status of their purchase. They also create a bridge between…
To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information about your prospects / customers. Everything goes through it, it…
Grand Cleaning Time has come for your contact lists! It’s time to dust, rub and shine this inventory of valuable names for your email marketing campaigns, and so for your…
The emailing segmentation is a particularly powerful tool that allows you to send the right message, at the right time, to the right person, and thus obtain an optimal rate…
Whether it’s to preserve the confidentiality of your communications, avoid persistent spam, or simply test a service without disclosing your main email address, disposable email platforms have become almost indispensable.…
With the growing number of emails received daily, cybercriminals are got in heart and it is not always easy to discern the legitimate letters of those who are not. Yet…
With the explosion of Chat GPT and other platforms, Artificial Intelligence has taken on a significant role in the professional world. Marketing experts are not spared from this technological revolution.…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…