Catch-All emails have advantages and disadvantages. They risk creating rebounds and negatively impact your delivery rate, but can also open the door on significant contacts. That’s why it’s important to…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
Because our inboxes are flooded with messages, it is essential for you, email marketing experts, to stand out with the most attractive sends possible. A well-designed template creates a positive…
A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Nowadays, emailing is a widely acclaimed tool in the field of marketing, a double-edged force that requires a minimum of knowledge in terms of law. Why ? Because it directly…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Understanding Data Deduplication Data deduplication is an essential process that helps streamline storage systems by eliminating excessive copies of data and minimizing the space utilized. This significantly decreases storage capacity…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…
The Growth Hacking is a very popular term in recent years. Yet it is not always easy to know what it really matches. Marketing, Data Analysis and Software Engineering: The…
Emailing is an essential asset as part of an inbound marketing strategy. It is a tool that will play a major role in the generation of qualified leads, in loyalty,…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the second, older and traditional. The question that arises then is…
Buy or rent an e-mail address file can be a very tempting solution. This allows you to quickly get many contacts to send your messages, without having to take the…
Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…
In the world of sale in B2B, we designate as “qualified” a prospect that is likely to buy a product or service. To determine this degree of qualification of a…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
We cannot emphasize it enough: the quality of your mailing list is crucial. Invalid or outdated emails can not only reduce your deliverability rate but also harm your domain’s reputation.…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…