The web is teeming with spambots, computer programs designed to send or assist in the sending of spam. They can collect email addresses directly from websites, as well as send…
In the case of an email campaign, how do you ensure that your messages are well received, do not end up in spam, and, most importantly, do not trigger user…
CRM (Customer Relationship Management) data represents a real treasure for businesses. It enables them to make informed decisions based on specific information, and to build strong relationships with their customers.…
The success of your email campaigns does not rely solely on the content you offer, but also on the flexibility you provide to your audience. Indeed, recipients should be able…
Can you really unsend an email? Yes, but only during a short window after clicking Send. This feature does not recall an email already received: it simply holds the email…
As marketing specialists, your goal during an email campaign is for all messages sent to reach their recipients without any obstacles. To achieve this, it is imperative to verify addresses…
You already know it, although very powerful, emailing is not without risks. Among the scourges faced by professionals, today we will talk about spoofing. This fraud technique, although discreet, can…
So that the sending of your emails work, it is imperative to have up-to-date lists with valid addresses. If necessary, you are likely to end up with a high rebound…
When an email campaign does not produce the expected results, SMTP error codes can often provide very useful answers. Indeed, these codes generated during the sending or delivery of emails…
Relationship marketing changes the relationship with prospects and customers. It’s not just about saying “Hello” and “Goodbye”; it’s about getting to know people, understanding their needs, sharing moments, and building…
For many companies, email marketing represents a big part of the king. To succeed in a campaign, one of the major conditions is not to land in the spam box…
The analysis of the open rate is a key indicator for measuring the effectiveness of your email and SMS campaigns. But what to do when this rate drops inexplicably or…
Any self-respecting marketing expert makes mistakes, it’s part of the job and part of it. From the smallest to the most important, these allow you to learn and pay attention…
In the context of email sending, one of the least visible yet critical aspects is understanding SMTP response codes. These codes, exchanged between servers during message transmission, can provide very…
In marketing, automation has a huge advantage since it allows you to program and follow the course of a task using dedicated software. Regarding emails, it saves significant time and…
Behind the sending of marketing emails lies a vast array of mechanisms and tools essential for the success of the campaign being implemented. Among these, the SMTP relay (“Simple Mail…
Useful for protecting Internet users from spammers, spam traps do not remain a real obstacle in the context of an email marketing campaign. The consequences can even be extremely unfortunate…
When you build an email marketing strategy or work on your website’s user experience, you’ve probably encountered this HTML tag: target=”_blank”. Well-known among developers, it is used to open hyperlinks…
It is essential for a company to be able to communicate with its customers, whether they are acquired or potential. To not miss any important message, the Email Catch-All address…
As with each year-end, we offer you the chance to anticipate the following year by providing key dates you shouldn’t miss, as well as some suggestions for your future marketing…
In email marketing, we know that a message that doesn’t reach the recipient’s inbox loses its value, regardless of its content or design. This is where the Postmaster comes into…
Although we extensively use social media today, email remains a predominantly used channel, especially for establishing first contact. And because the first impression is crucial, it’s important to know how…
The generation of leads is a process aimed at attracting visitors and prospects interested in your business and its products/services, in order to convert them to customers. An increasingly used…
It is not because your proposal is enticing, that your content is good, that your email will necessarily be well received, and this in every sense of the word. Sometimes…
After the email validation improves inbox placement, we stay here in the theme, but this time approaching in more detail the services which precisely offer to do so. If the…
Have you refined and tested your emails? Are you ready to send them? Not so quickly, there is still a crucial task to be forgotten, namely to validate the targeted…
Today, a large majority of visits to websites are made via smartphone, and the same goes for the consultation of emails. An observation that allows us to understand why it…
Have you sent an email and still haven’t received a response? It might be time to send a follow-up email. Just like the email presentation discussed recently, the follow-up message…
The sender reputation is the key in email marketing warfare. You may have impeccable content and irresistible offers, but it won’t matter much if your messages never reach your recipients’…
Deliverability is crucial in an email campaign. No matter how much you will refine all the creation of your message, the main purpose of the latter is that it can…
After addressing the subject of the checklist before sending an email, it is natural to talk about the preview of email since that is just part of the tests to…
In marketing, above all sending email, a small control list is essential. This will allow you in particular to analyze different crucial elements of the message sent in order to…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
Although we have already talked about the pre-header on the strategy and optimization plan, we invite you today to approach the subject of the header. Indeed, behind this simple line…
The generation of leads is not a subject to take lightly. This is even an essential point for the development of a business and for the regular growth of its…
Common scenario: You send an email campaign to invite your clients to a webinar, a flash sale, or an exclusive event. They are interested, but among other emails, daily life,…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
The management of unwanted emails is a headache for many. Gmail, known for its innovations in email management, seems to be preparing a new feature called Shielded Email. This innovation…
Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Gmail continues to innovate to protect its users. Recently, Google announced its support for the Common Mark Certificate (CMC), a new type of BIMI (Brand Indicators for Message Identification) certificate.…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…