In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
Although we are numerous and numerous to exchange dozens of e-mails every day, or more, some points are still fuzzy. When you send an email, the field “To” allows you…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…
One of the essential factors to ensure the success of your email sending operations is choosing the right port for your emails. In this article, we will explore the main…
And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…
The main purpose of any respecting web marketing campaign is to reach the recipient inbox. A journey shot, and especially monitored by organizations responsible for evaluating your reputation as sender.…
If you observe the good practices of emailing, your shipment should arrive in the recipient’s box. However, despite the best will of the world, it happens that your email, as…
We’ve already touched on the topic of hard bounces and soft bounces in a previous article. Here, we’ll take a closer look at the concept of “bounce” in email marketing—that…
Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…
Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
Classic scenario: you’re checking your emails, and one catches your eye because you don’t recognize the sender. You then wonder whether it’s spam or an important email. How can you…
We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
One might think that it is a detail, yet it is of major importance in a campaign. Specialists know it, the object of the email is a crucial element that…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
With the growing number of spam and unwanted mails of all kinds, more and more visitors are saving their personal email address using single-use email, a bit likewise a digital…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…