The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the case. Anyone, with a minimum of knowledge and the right template, can create a licked and effective email. We look here at the email model and the reasons that make him an extremely useful tool for marketing teams.

What is an email template?

An email template corresponds to a predefined layout and can already contain text as well as images. It is more precisely a text or HTML file (most often) including reusable code modules. This file will serve as a basic structure for your email and can be simply copied-paste and then modified as you wish.

The template therefore allows you to have a type of email model, thus avoiding recreating everything with each campaign. He also participated in maintaining a consistency from one message to another. Once you have this base, you are free to personalize the formatting and the rest in order to match the whole about the shipment. Everything is there, all you have to do is adapt!

The email template can be used for all types of messages, whether it be an email sent to your customers, your partners, a newsletter, a press release, etc.

How to get an email template?

You have the choice to create a tailor-made email template yourself and then decline it according to the uses you make of it, or download an already ready on a specialized site (stripo, bee, dyspatch, etc. .). Emailing platforms, in particular, offer many various models (SendinBlue, Sarbacane etc.).

The tailor made template has the advantage of completely gluing the brand since it is personalized for it. On the other hand, he takes more time as well as special skills for his design. The ready-to-use template is faster to get, easy to use, and does not require a big investment. On the other hand, it offers a little fewer possibilities in terms of personalization and is less unique than the tailor made model since it can be used by others.

What are the main advantages of the email template?

The email template has several advantages. First, unlike the punctual email, it may be reused for each campaign by only making the necessary changes. In addition, it is perfect for those who are not experts in coding, but who still want to create emails with neat design.

Then, it offers a significant time saving since the structure of the email is already ready. It only remains to focus on the content to modify (images, links, etc.) as well as on the countryside itself. For each new marketing operation, no need to start from scratch, just load your model and make the necessary changes.

Another advantage, as we said above, the email template makes it possible to maintain a certain homogeneity in each shipment, to give the image of an ordered and coherent brand while minimizing the risk of error. In this way, recipients can quickly recognize your identity through the design of the email.

Finally, the email template allows marketing teams to create campaigns without necessarily having to call on the talents of developers. For this, these same teams will however have to know how to use the models correctly.

Regarding the HTML format of your template, it is more advantageous than the text format, because it offers more freedom of personalization (color, font, text, images, links, graphics, etc.) and thus allows you to better reflect the image of your brand.

Basic rules for an optimal email template

  • Bet on a simple and effective model in terms of design. Keep in mind the famous “less is more“, offer your readers something sober and coherent instead of doing it too.
  • Remember to place a few images in your email to give your text a certain relief and not tire the reader with a pavement of words. Here, too, find the right balance.
  • Opt for a concise, clear and engaging object line.
  • Make the recipients immediately identify your brand by placing the essential elements of its graphic charter (logo, colors, etc.)
  • Promote the templates with a layout on a single column, because these offer a more ordered result and a more fluid reading.
  • Place the most important information at the top of the email rather than at the end so that readers can see them immediately.
  • Do not forget to make your template work as much for a reading on a computer as on mobile.

Before sending: Test, test, test!