Can an abandoned cart follow-up legally skip the opt-in checkbox and unsubscribe link? In the vast majority of cases, no. The criterion that separates a transactional email from commercial prospecting…
In marketing, automation has a huge advantage since it allows you to program and follow the course of a task using dedicated software. Regarding emails, it saves significant time and…
How to identify the country of a phone number? The country calling code of a phone number identifies its country of origin. It is the 1-3 digits placed right after…
376 billion emails circulated worldwide every day in 2025, according to the Email Statistics Report 2024-2028 from the Radicati Group. Each one travels through the same text dialogue, largely unchanged…
The SMTP protocol carries your emails from a client or application to the recipient’s server, and every connection goes through a specific port. For submission from an email client or…
Should you set up a separate SMTP relay, or can your mailbox send your transactional emails and campaigns directly? An SMTP relay is an intermediary server that handles the delivery…
The SMTP server for your email depends entirely on your provider: each service imposes its own host and port, with its own encryption mode. No generic value works across the…
Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Useful for protecting Internet users from spammers, spam traps do not remain a real obstacle in the context of an email marketing campaign. The consequences can even be extremely unfortunate…
Why is your inbox flooded with non-delivery reports for campaigns you never launched? Your email tool’s dashboard shows zero sends. Yet NDRs have been piling up since yesterday. This phenomenon…
Most people have a smartphone today, using it as well to call and text, and to pay, to access their emails, social networks, etc. A fact that largely increases the…
Hours after a send, a handful of recipients click “junk mail.” That action doesn’t stay in their inbox: mailbox providers forward it to the sender enrolled in the right program.…
Verifying emails without passwords is a critical point for both individuals and businesses, especially in the current context of cybersecurity and personal data protection. The traditional method of securing accounts…
CaptainVerify verified more than 126 million email addresses in 2025. About 2.5% of that volume sits on a catch-all domain. Restricted to addresses hosted on a company domain, outside the…
Adding a DMARC record to the DNS zone doesn’t finish the job: the record does nothing until someone reads the reports it generates every day. Domain monitoring refers to this…
When you build an email marketing strategy or work on your website’s user experience, you’ve probably encountered this HTML tag: target=”_blank”. Well-known among developers, it is used to open hyperlinks…
After discussing the image format for email campaigns in a previous article, we’re returning to this topic with the equally important subject of image size. Why? Simply because an email…
In email marketing, we know that a message that doesn’t reach the recipient’s inbox loses its value, regardless of its content or design. This is where the Postmaster comes into…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a real scourge. It is a common tactic that it is…
An unknown email address lands in your inbox. A prospect fills out your contact form, providing only their email address. A fraud signal is triggered during an online payment. In…
Today, a large majority of visits to websites are made via smartphone, and the same goes for the consultation of emails. An observation that allows us to understand why it…
At what bounce rate does an emailing platform actually stop sending a campaign? The acceptable bounce rate doesn’t fit into the 2% figure that circulates on every blog: it changes…
Although we extensively use social media today, email remains a predominantly used channel, especially for establishing first contact. And because the first impression is crucial, it’s important to know how…
10 weeks. That’s how long it took Apple to announce, in mid-June 2026, a domain change for Hide My Email, then reverse it on August 24, 2026, after pushback from…
200 leads captured last week, only 40 qualified sales meetings to show for it. The answer rarely comes down to a missing tool. The B2B lead generation chain now spans…
Why does Gmail reject an email when both SPF and DKIM pass? Your email tool’s dashboard shows “sent.” Some of your Gmail recipients still never receive anything. The explanation lies…
It is not because your proposal is enticing, that your content is good, that your email will necessarily be well received, and this in every sense of the word. Sometimes…
After the email validation improves inbox placement, we stay here in the theme, but this time approaching in more detail the services which precisely offer to do so. If the…
Have you refined and tested your emails? Are you ready to send them? Not so quickly, there is still a crucial task to be forgotten, namely to validate the targeted…
A line in your DMARC report can show spf=fail even when the domain is still protected and the message still landed in the inbox. For each sending source, an aggregate…
Occasionally appearing in our inboxes or contact lists, the domain ymail.com often intrigues. Many question its validity or fear fraud, as this suffix is much less common than the traditional…
Have you sent an email and still haven’t received a response? It might be time to send a follow-up email. Just like the email presentation discussed recently, the follow-up message…
Why can an SMS marked “delivered” by the sending platform never actually show up on the recipient’s screen? The question comes up once a campaign wraps, with no clicks and…
The sender reputation is the key in email marketing warfare. You may have impeccable content and irresistible offers, but it won’t matter much if your messages never reach your recipients’…
Do you have a website and want to attract qualified visitors to it? If you haven’t thought about it yet, sending SMS is an excellent tool for generating traffic and…
Should you change your signup form because Chrome can now confirm a Gmail address in one click? On July 8, 2026, Google opened the origin trial for a new protocol,…
Deliverability is crucial in an email campaign. No matter how much you will refine all the creation of your message, the main purpose of the latter is that it can…
After addressing the subject of the checklist before sending an email, it is natural to talk about the preview of email since that is just part of the tests to…
In marketing, above all sending email, a small control list is essential. This will allow you in particular to analyze different crucial elements of the message sent in order to…
Update, August 25, 2026: Apple has walked back part of this announcement. Hide My Email addresses will stay on icloud.com after all; only Sign in with Apple is moving to…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
The SMS marketing, which, let’s recall, reaches record reading rates of 98%, is a powerful tool that no longer really needs to prove itself. A formidable weapon indeed, but one…
Does your _dmarc TXT record still contain a pct=50 tag? It has served no purpose since May 20, 2026. On that date, the IETF published DMARCbis as three RFCs: RFC…
Although we have already talked about the pre-header on the strategy and optimization plan, we invite you today to approach the subject of the header. Indeed, behind this simple line…
The generation of leads is not a subject to take lightly. This is even an essential point for the development of a business and for the regular growth of its…
Conventional wisdom says to send SMS at noon, during the lunch break. The largest available data volumes tell a different story. At Omnisend, which analyzed 294 million SMS sent in…
Common scenario: You send an email campaign to invite your clients to a webinar, a flash sale, or an exclusive event. They are interested, but among other emails, daily life,…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Yet the contact list hasn’t changed in six months, and the bounce rate keeps climbing anyway. Plenty of email marketers have been living this scenario since late 2025: deliverability drops…
What is a fraudulent SMS? A fraudulent SMS is a text message that imitates a legitimate organization (bank, courier, telco, government agency) to trick you into clicking a malicious link…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…