In recent years, email marketing has been revolutionized by giants like Google and Yahoo who have imposed new standards regarding email authentication. Today, Microsoft joins them with its own series…
DomainKeys Identified Mail (DKIM) is a cryptography-based authentication mechanism for email sending. It allows for the verification of the integrity of messages as well as the legitimacy of the sender,…
In the digital realm, ensuring information security is paramount to protect users against various threats like phishing or other malicious attacks. One of the most effective ways to enhance security…
On shipping platforms, the term “delivered” seems to be good news. It’s a checked box, a milestone reached, a reassuring percentage when it is high. But what does it really…
Email marketing remains a fundamental pillar of business communication strategy. To ensure the success of your campaigns, the content sent isn’t the only key element to consider; your sender reputation…
Mobile phone numbers are playing an increasingly important role in the field of professional communications, as well as in interactions between businesses and their customers. For those deploying SMS sending…
A degraded customer database is a ticking time bomb and can bring numerous issues that affect not only conversion rates but also the sender’s reputation. Worse still, it can lead…
When you receive an email from an unknown or suspicious sender, it can be useful to know the geolocation of the person who originated the message. This is not only…
Sending SMS has become a strength for many marketing teams who use this channel. Indeed, it has the advantage of being fast, inexpensive, effective in terms of deliverability, and offering…
We live in a world where professional communication is primarily through email. Be it for marketing, customer interaction, or promotional operations. Therefore, the validity of the email addresses you use…
Digital marketers are heavily investing in automation and personalization, convinced that technology alone can ensure success. Yet, behind every successful campaign, an invisible element makes all the difference: data quality.…
When you send emails, it is essential that they reach their recipients and end up in their inbox rather than in a separate folder or in spam. Deliverability and inbox…
The proliferation of spam and irrelevant emails represents a daily challenge. Google, through its Gmail service, continues to innovate by employing the most advanced technologies to offer an unparalleled user…
In the field of SMS marketing, and telecommunications in particular, there are many acronyms. Some are well-known and others more obscure, some even resemble each other a lot. To get…
Cold email is often seen as an intrusive practice or equated with spam. However, if done correctly, it can become a formidable weapon for generating qualified leads and forging professional…
The IP address is a key point in the field of emailing, and the reputation of this same address is essential to ensure the deliverability of your sending, as it…
Gone are the days of changing your number every time you switch carriers. Nowadays, a phone number can be kept for a long time, despite changes in carriers and/or places…
Engagement is the key indicator that measures the interest and involvement of your subscribers in your email campaigns. It is not limited to open rates but also includes clicks, the…
Because in emailing each click can translate into potential gain, optimizing the click-through rate is crucial. A high click-through rate means your messages resonate with your audience and lead to…
Personalization is a key factor for a successful SMS marketing campaign. Starting with the sender name, which, instead of a cold, unknown number, can appear as a more suitable word,…
Let it be known: a message that ends up in the spam folder is a lost message. Among the most commonly used tools for filtering spam, SpamAssassin is one of…
The HLR Lookup, or HLR consultation, notably helps in maintaining a clean and updated database, thereby sending SMS to active phone numbers. It also helps counter the growing trend of…
Imagine launching a meticulously prepared emailing campaign, only to realize that your emails never reach their destination. The reason? Your domain or IP address has been placed on a blocklist.…
The way your commercial SMS messages are constructed influences how they are sent and received. Before validating your dispatches, it is necessary to know some basic principles, especially the number…
Just as with emailing, regular verification and cleaning of your phone contact lists are crucial for the success of your SMS marketing campaigns. This can be managed directly within your…
Are you looking to launch an SMS marketing campaign but don’t know which professional service to use? Commercial SMS is a particularly effective tool, but to harness its full power,…
The web is teeming with spambots, computer programs designed to send or assist in the sending of spam. They can collect email addresses directly from websites, as well as send…
In the case of an email campaign, how do you ensure that your messages are well received, do not end up in spam, and, most importantly, do not trigger user…
CRM (Customer Relationship Management) data represents a real treasure for businesses. It enables them to make informed decisions based on specific information, and to build strong relationships with their customers.…
Increasingly used by companies as a prospecting and communication tool, SMS is not only practical, easy to use and inexpensive, but it also seems to become the favorite communication channel…
The success of your email campaigns does not rely solely on the content you offer, but also on the flexibility you provide to your audience. Indeed, recipients should be able…
You have probably already found yourself in the following situation: you write an email, you press “send”, then immediately regret this gesture for a reason x. We all lived this…
Focus on My Beautiful Company The web and SEO agency My Beautiful Company supports its clients in their digital strategy. Website creation, content writing, natural referencing, paid referencing, website maintenance:…
Zoom on Bemotion 360 Specializing in 3D virtual tours, Bemotion 360 enables companies to digitize their spaces and make them accessible online at a 1:1 scale, as if users were…
Focus on AVEST AVEST is a French company specializing in developing technological solutions for real estate agencies. Its goal? To optimize digital prospecting and customer relationship management for real estate…
Focus on CCBC Marketing CCBC Marketing is an outsourced digital marketing agency and a marketing research firm specializing in the IT and Industry sectors. Its team of four experts supports…
The commercial SMS is a powerful communication channel used by many organizations as part of their campaigns, but its use requires a certain caution. Indeed, as we saw in a…
As marketing specialists, your goal during an email campaign is for all messages sent to reach their recipients without any obstacles. To achieve this, it is imperative to verify addresses…
You already know it, although very powerful, emailing is not without risks. Among the scourges faced by professionals, today we will talk about spoofing. This fraud technique, although discreet, can…
The telephone indicative of an international country or telephone indicative is a telephone prefix to identify the country in which you want to join. Each country therefore has a single…
So that the sending of your emails work, it is imperative to have up-to-date lists with valid addresses. If necessary, you are likely to end up with a high rebound…
When an email campaign does not produce the expected results, SMTP error codes can often provide very useful answers. Indeed, these codes generated during the sending or delivery of emails…
Relationship marketing changes the relationship with prospects and customers. It’s not just about saying “Hello” and “Goodbye”; it’s about getting to know people, understanding their needs, sharing moments, and building…
For many companies, email marketing represents a big part of the king. To succeed in a campaign, one of the major conditions is not to land in the spam box…
The analysis of the open rate is a key indicator for measuring the effectiveness of your email and SMS campaigns. But what to do when this rate drops inexplicably or…
In email marketing, security is essential. It largely depends on the good health of addresses and domain names you use to send your communications. No one wants to be robbed…
Any self-respecting marketing expert makes mistakes, it’s part of the job and part of it. From the smallest to the most important, these allow you to learn and pay attention…
In the context of email sending, one of the least visible yet critical aspects is understanding SMTP response codes. These codes, exchanged between servers during message transmission, can provide very…
In marketing, automation has a huge advantage since it allows you to program and follow the course of a task using dedicated software. Regarding emails, it saves significant time and…
Behind the sending of marketing emails lies a vast array of mechanisms and tools essential for the success of the campaign being implemented. Among these, the SMTP relay (“Simple Mail…
In recent years, the number of disposable email addresses has continued to rise. This is increasingly problematic for companies using email marketing. What are the advantages and disadvantages of these…