Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients. Knowing that today the vast majority of people send and receive electronic communications, it’s better to know how to use the right term (and understand the meaning of the words used). This article dives into the heart of the matter, exploring the nuances between these terms and revealing how a single word can impact your communication campaigns. Ready to decode the code? Let’s embark on a brief linguistic exploration.
Definition, origin, and usage
The word “Email” or “E-mail“
An abbreviation of “electronic mail,” the word “email” was adopted in the 1970s with the development of the first electronic messaging systems. It was designed to distinguish traditional mail, physically sent, from the new digital format that allowed instant message sending through computer networks.
Today, “email” is the most commonly used term to refer to electronic mail, especially in professional and international contexts. It is favored for its clarity and global recognition, allowing for unambiguous cross-cultural communication.
The word “Mail”
This word is interesting because it is derived from the English “mail,”. But the latter in turn comes from the Old French “male” or “malha,” which means a “leather bag.” Historically, it referred to the physical transport of letters and packages in leather bags or boxes. So, “mail” refers to traditional mail, sent physically rather than electronically.
However, today, it is used to refer to both the physical mail distribution system and, by extension, electronic mail, especially in English-speaking countries like the United States and Canada.
The word “Mel”
A French adaptation of the word “email,” the word “mel” was proposed by the “Délégation générale à la langue française et aux langues de France” (DGLFLF) in the 1990s as a French alternative to the English word “email.” This choice reflects a desire to preserve the French language in the face of increasing anglicization in the field of information technology.
The term “mel” is officially recognized and even promoted by various government institutions in France and is often used in official and administrative communications. However, its adoption by the general public and the private sector remains variable.
What about the use of these words in a professional and marketing context?
In marketing and professional communications, the term “email” is preferred for its specificity and formality. It is widely used in everyday conversations and professional contexts, even in France, due to its international prevalence.
However, in more informal contexts or internal communications, “mail” can be used to lighten the tone or simplify communication. In tech companies or among young startups, for example, there is often a preference for casual terms that encourage a more relaxed and accessible atmosphere.
As for the word “mel,” it can be used in French-speaking digital marketing to signal a particular attention to French culture and language. This is a strategic advantage if the target audience is attached to these values. However, this use should be well-considered, as it will likely have little impact if it falls outside the administrative framework or if the audience is international.
In short:
- Prefer “email” for international campaigns or in global business contexts to ensure clarity and professionalism.
- Prefer “mail” for campaigns targeting a young audience or for more informal communications, particularly in the English-speaking context.
- Prefer “mel” for campaigns targeting a French-speaking audience sensitive to the defense of the French language and for official or governmental communications (administrative framework).
Choosing between “mail,” “e-mail,” is not just a matter of style, but a strategic decision that can influence the effectiveness of your marketing mailings. By taking into account linguistic, cultural nuances, and the preferences of your audience, you can optimize your campaigns to better engage your readers and achieve better results.
