We often talk about the advent of new marketing tools: SMS, social media, push notifications, etc. Many think that email is a channel of the past that risks gradually disappearing.…
In the world of sale in B2B, we designate as “qualified” a prospect that is likely to buy a product or service. To determine this degree of qualification of a…
Because prospects and buyers are above all human beings, psychology is an indispensable angle in a marketing strategy. Use it properly will allow you not only to increase the commitment…
Establishing a good B2B email strategy is not an easy business, but well done, it turns out to be a powerful tool for the company to generate major income. To…
How does the audience interact with your emails when they open them? This is the question answered by the reactivity rate, a very useful indicator for evaluating the real engagement…
Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…
One of the key tools for measuring the effectiveness of an emailing campaign is the opening rate of sent messages. I propose here to better understand what it is, to…
More than just a performance indicator, the engagement rate tells how your subscribers interact with your content, how loyal they are to you, what they find interesting… or not. Real…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
For years, the open rate has been the quintessential barometer of email marketing. A simple number, seemingly reliable, that reassured as much as it guided: if an email was opened,…
Success in an email marketing campaign isn’t solely based on the open rate. There are other vital metrics to consider to gauge success. Today, we will delve into the topic…
On shipping platforms, the term “delivered” seems to be good news. It’s a checked box, a milestone reached, a reassuring percentage when it is high. But what does it really…
Email marketing remains a fundamental pillar of business communication strategy. To ensure the success of your campaigns, the content sent isn’t the only key element to consider; your sender reputation…
Because in emailing each click can translate into potential gain, optimizing the click-through rate is crucial. A high click-through rate means your messages resonate with your audience and lead to…
For many companies, email marketing represents a big part of the king. To succeed in a campaign, one of the major conditions is not to land in the spam box…
The analysis of the open rate is a key indicator for measuring the effectiveness of your email and SMS campaigns. But what to do when this rate drops inexplicably or…
In email marketing, security is essential. It largely depends on the good health of addresses and domain names you use to send your communications. No one wants to be robbed…
Have you refined and tested your emails? Are you ready to send them? Not so quickly, there is still a crucial task to be forgotten, namely to validate the targeted…
After addressing the subject of the checklist before sending an email, it is natural to talk about the preview of email since that is just part of the tests to…
Although we have already talked about the pre-header on the strategy and optimization plan, we invite you today to approach the subject of the header. Indeed, behind this simple line…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
We’ve already touched on the topic of hard bounces and soft bounces in a previous article. Here, we’ll take a closer look at the concept of “bounce” in email marketing—that…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…