For many companies, email marketing represents a big part of the king. To succeed in a campaign, one of the major conditions is not to land in the spam box of your recipients. To leave your chances of your message to reach its target and cause an engaging action to her, we invite you to return to the 6 main reasons why your emails are found in spam, with bonus solutions.

1# You have not obtained the authorization of your recipients

The laws on the protection of online privacy (such as the GDPR) are strict and must absolutely be respected. So, if you do not want to land directly in the spam box, you must have previously obtained the authorization of the contacts of your list before sending them emails.

Here, buying or renting a broadcast list exposes you strongly to spam, since it is highly likely that the people who appear there did not give their agreement to receive your communications. Regarding users who have informed their address on your site, be sure to put a place the double opt-in to ensure their consent. This will also help improve your reputation as a sender.

6 main reasons why emails spam

2# Authentication of your emails is not properly configured

Authentifying your emails allows you to allow the service to send messages under your domain name. Basically, it allows proving that it is you who send the message in question, a little like an identity document, in order to avoid spammers. To do this, you have to go through authentication protocols such as DMARC, DKIM and SPF, which will validate your identity as an explored, thus avoiding your emails are sent directly to spam.

3# You use a free service address for your emailing

As a business, it is essential to send emails from a professional address with a specific domain name. If you want to avoid spam and optimize your email campaigns, forget free domain email providers such as Outlook, Gmail or Yahoo!. Rather take: for example. This will offer your messages better deliverability, and it will strengthen the credibility of your brand.

4# You are considered spam by your contacts

If your recipients have decided to mark you as spam, your messages will land directly in this category, even if your content is excellent or if you have the authorization to send them emails. The reasons for this are multiple: the user put you in this category by mistake, the user wishes to unclog his mailbox, etc. The problem that arises is that the fact that you are designated as spam can, in the long run, have consequences on your reputation as a sender as well as on shipments in general. This may also affect shipments on reception boxes that users have not marked you as spam.

Here, not much to do, except to maintain your contact lists with a dedicated tool and to remove the contacts that identify you in this way. At the same time, continue to send quality content and respect good emailing practices.

5# You make a bad choice of words

Certain words or groups of words are real triggers for spam filters which will directly associate them with unwanted content, such as “free”, “best price”, “urgent”, “do not delete”, “gift”, ” lottery “, etc. If you use them in large numbers and/or excessively, your email is likely to land immediately in spam. Also be careful not to abuse capital letters, as well as exclamation and questioning points.

To find out more, we invite you to consult our article on the subject.

6# Your email contains too many attachments

In general, avoid putting attachments in your emailing, because these are real input doors to malicious viruses and software. Consequence: they quickly alert anti-spam filters. This is particularly worth for newsletters. If you really have to send attachments, make sure that the number of files is minimum. The best is to go through a cloud storage service, for example Google Drive or Dropbox, then include the link in your message.


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