Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are a way to distinguish themselves from the many messages arriving in the reception box. How to use them well and withdraw the maximum of benefits? We invite you here to answer this question.
What are the emojis supported? 🖥 📱
Emojis are supported by the majority of digital devices and platforms. However, their appearance can change slightly depending on the support on which they are displayed, for example between Android and Apple.
In addition, older operating systems offer very limited, even zero, care of emojis. These factors can therefore complicate the use of emojis in your emails since they will not necessarily be relevant and/or visible. Admit that they would be a shame to end up with an email whose emojis (which you have taken the time to choose well beforehand) are replaced by a vulgar “☐”.
Among these systems, we can notably mention Windows XP or Windows 7. You will have more likely with Windows 8.1 or OS X from Apple. Again, keep in mind that even if they are well taken care of, emojis will not have the same appearance.
Apart from a few exceptions, know that the emojis used in emails are displayed in the style of the operating system of the device concerned, regardless of the browser or the application.
How to anticipate the display of your emojis in emails?
If you decide to place emojis in your emails, the best is to check beforehand on emojipedia The way they will appear on the different platforms, or in any case on the main ones. You can make sure that emojis will be well supported, but also know what appearance they will take.
The interest of using emojis in your emails ✨
Studies have shown that the use of emojis, if it is well done, makes it possible to significantly increase the engagement rate and make an email more attractive, sympathetic, more human. On the other hand, emojis are not recommended for all contexts. In a professional and formal setting, they may not be adapted and give the impression that the message is lacking in seriousness. It is for this reason that it is essential to take into account the public to who you send your emails before inserting emojis.
Make effective use of emojis in your emails 💪🏼
Although there is no specific rule on the issue, some tips can help you use these small images so that they have a positive impact on your email:
- The place where you decide to place your emoji is important. Remember that it does not replace a word, but will rather illustrate it, accentuate it and keep the attention of the readers. You can for example place it at the end of a sentence, in the object line, at the end of the email, etc.
- Do not abuse emojis, use them more with sparing and strategic so that readers do not feel overwhelmed and pushed by an overflow of these small images. In the same vein, avoid putting 2, 3 or 4 emojis in a row.
- Adapt emojis to the message, to the tone, but also to the image of your brand. Stay consistent, relevant. Little hearts for an email sent by a bank may not work well.
- If your audience is international, be sure to take into account the meaning of the symbols in the different cultures concerned because it can greatly change the interpretation of your message.
- Think of accessibility of your email; This must be able to be read by all. It is therefore necessary to include a script allowing to describe what the emoji corresponds to so that the screen player can correctly play his role for the people who use it.
- Also think about inclusiveness using the color palette offered for hand or face emojis for example.
- Do not forget to test your message to make sure that everything is perfectly displayed well for all of your subscribers.
Too much emojis can give the wrong impression on your email campaign, as they do not appear. To make these small images an effective tool, it is not a question of placing them at random but of using them sparingly, at the right time, with the right audience, while ensuring that they will be able to display correctly. Under these conditions, they will add this little something to your message, allowing it to touch the audience and differentiate themselves from other emails.
