Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for the majority of communications, whether it be offers, subscriptions, updates, customer support, etc. Let’s look at some interesting figures about email marketing in 2023 together.
1) For B2C email marketing, the open rate is 49.1% on Mondays and Saturdays
According to the “2023 Emailing Barometer” by Kiliba, emails sent in B2C are opened more on Mondays and Saturdays than on other days of the week.
However, regarding the best click-through rate, Saturdays and Sundays lead with 5.2%.
For the conversion rate, it’s mainly Friday and Sunday that stand out, with a solid 18%.
2) 70.1% of French people check their main email inbox several times a day
It’s the Data & Marketing Association (DMA) that released this figure from a study on the French. It seems that most of them, at least, have at least two email inboxes: the first “serious” one for professional and personal emails, and the second “junk” one for advertising, order tracking, newsletter subscriptions, etc.
As marketing specialists, you therefore obviously have much more advantage in making sure to land in the first (the famous main inbox), rather than the second which is much less consulted.
3) 306.4 billion emails are sent and received every day in 2020
According to Statista, over 300 billion emails are sent every day. An impressive number that continues to grow with a projected estimate of 376.4 billion by 2025 (1.4 billion emails in France).
This shows that email marketing remains one of the best communication channels currently and for the years to come.
4) Personalized emails have a 25% higher conversion rate than generic emails
This figure from Statista shows how important it is to focus on email personalization to convert more prospects. You should personalize the recipient’s name, but also the content and subject, since 59% of internet users open an email based on the relevance of the subject (DMA study).
Another interesting figure in this regard, emails with a personalized subject line show a 26% higher open rate.
5) The return on investment for an effective email marketing campaign is 4400%
According to a study by Campaign Monitor, email marketing shows a return on investment of, 4400%, as well as a return of $44 for every dollar spent. This explains (among other reasons and figures) why this communication channel is so popular with online marketing specialists.
6) 48% of European consumers have made a purchase directly from an email received during the year
The Marigold report on consumer trends in 2023 indicates that 48% (almost half) of consumers in Europe made an online purchase after receiving an email during the year. Another good point for email marketing and its conversion capability.
Finally, we present a series of figures from the Marigold report, showing the expectations of French consumers regarding communications from their favorite brand:
- 82% are looking for a consistent user experience, regardless of the channel used.
- 78% want their data to be used responsibly.
- 77% want to be rewarded for their loyalty.
- 76% want to be treated as unique individuals.
- 73% want the brand to seek to develop a relationship with them.
- 61% want the brand to make them feel unique.
