Focus on Infocob Solutions
For nearly 30 years, Infocob Solutions has been offering IT products to SMEs-SMIs in all sectors with the goal of increasing their productivity. To achieve this, it brings together several areas of expertise, including the design of information systems and the use of customer data.
What truly sets Infocob Solutions apart from its main competitors is that it designs its own CRM software, developed internally and tailored specifically for its clients. This activity represents 60% of its revenue. It thus adapts to the specific needs of each company it supports.
Infocob Solutions combines five key services:
- CRM software publisher
- Website creator
- Provider of email and SMS campaign management solutions
- Integrator of management solutions
- Hosting of applications and IT infrastructure outsourcing
The challenge: clean up databases to ensure the successful sending of campaigns
A database must always be clean and up to date. It’s an unbreakable rule. However, the Infocob Solutions team faced a challenge: the presence of obsolete or invalid email addresses in the customer databases, which compromised the performance of the sent campaigns.
Infocob Solutions decided to call upon a solid and fast data verification service to turn things around and thoroughly clean up its client contact lists.
Why Captain Verify?
The answer came directly from their partner:
It was Sarbacane who recommended Captain Verify to us. We didn’t know this tool, but their teams strongly advised it so we decided to listen to them.
Infocob Solutions chose to use Captain Verify via the online platform, manually importing the email files to clean them.
While this option works very well for now, in the long term, the company wishes to go further. Indeed, it is considering integration via API to connect the solution to its own internal CRM software, allowing real-time verification as soon as a user enters an email address. This would represent a significant time saving and more reliability in data management.
Cleaner databases, better-delivered campaigns
Today, Captain Verify is an integral part of the marketing campaign preparation process at Infocob Solutions.
We purchase credit batches, depending on the periods. We mainly use Captain Verify for emails and for cleaning our clients’ CRM databases. It allows us to have impeccable lists that meet the criteria of a partner as rigorous as Sarbacane.
Even though no specific figures have been shared, the benefits are clear: fewer bounce-backs, more reliable databases, and an increase in deliverability rate.
Infocob Solutions’ opinion on Captain Verify
Despite a few areas for improvement like the ambiguity around unknown addresses and the automatic deletion of lists after 90 days, Infocob’s overall experience remains very positive. To the question “Would you recommend Captain Verify to other companies, and if so, why?” the company responds positively, praising the ease of use, clarity of results, and the platform’s efficiency.
