The Obiz© Group is a leading player in relational marketing, renowned for its innovative and responsible approach. For its B2B clients, the company designs and manages affinity programs and customized e-commerce platforms. Its goal: to enable beneficiaries to enjoy thousands of exclusive offers while actively supporting the local economy and boosting purchasing power.
As a trusted subcontractor, Obiz© Group handles substantial volumes of data to manage advantage clubs and loyalty programs. The success of these initiatives relies on smooth and regular communication through promotional emailing campaigns and marketing automation.
The Challenge: Protecting Deliverability Amidst Heterogeneous Data
The primary complexity for Obiz© Group lies in the source of the data: the quality of the files provided varies widely from client to client. The team quickly faced a significant obstacle: a high “hard bounce” rate.
These invalid addresses not only skew performance indicators but also began to have a lasting impact on the sending domain’s reputation. For a relational marketing expert, a drop in deliverability is a critical risk that can compromise the overall effectiveness of partner-conferred programs.
The Solution: Intelligent Automation with the Captain Verify API
To ensure database cleanliness without burdening operational processes, Obiz© Group chose to rely on Captain Verify. This solution was selected for its simplicity and formidable effectiveness.
Instead of manual processing, the technical team opted for a structural integration:
Our technical team quickly integrated the Captain Verify API into our system to automate the verifications.
Thanks to this integration, verification has become an automated reflex, allowing files to be cleaned in real-time before each send.
Immediate Results: Peace of Mind and Restored Performance
The integration of Captain Verify has improved the daily lives of Obiz© Group’s web marketing teams. Now, invalid addresses are automatically isolated during targeting, ensuring that only valid contacts receive communications.
The benefits are tangible:
- Indicators on the Green: Performance rates have returned to their optimal level.
- Exemplary Deliverability: Domain reputations are protected for the long term.
- Operational Peace of Mind: Campaigns are launched with assurance of reaching their targets.
Obiz© Group’s Opinion on Captain Verify
For Obiz© Group, Captain Verify has become the indispensable ally of a responsible relational marketing strategy. By ensuring data quality, the company honors its commitment to reliability towards its B2B clients and optimizes the impact of each offer presented to beneficiaries.
