Zoom on Moneaudesource
Moneaudesource.fr is a unique company in France: the only one specialized in trading Cristaline water by pallet. From its logistics platform, it delivers all over the country, starting from just one pallet. Its clients are mainly companies in the construction, BTP, and industrial sectors, as well as medium-sized structures (10 to 20 employees) required by law to provide 3 liters of potable water per day per employee. With a team of only three people and an annual turnover of around 7 million euros, Moneaudesource has built its reputation on reliability, responsiveness, and simplicity in water supply.
The Challenge: A Very Poor Deliverability to Correct
Like many B2B companies, Moneaudesource used emailing as a commercial lever. But the initial strategy quickly showed its limits:
- A high bounce rate,
- An email database polluted with inactive or invalid addresses,
- A serious risk of blacklisting.
These obstacles directly compromised the visibility of campaigns and the effectiveness of commercial actions.
Dissatisfied with traditional large sending servers, deemed impersonal and costly, the management decided to test another method. Rather than using massive sending platforms, they chose to delegate to a team of young collaborators to manually send emails directly from their inbox, each day for about twenty minutes.
Our objective was clear: to improve the deliverability of our mailings, ensure our messages were read, and preserve our sender reputation.
This artisanal approach added a more human touch… but was not enough to solve the core problem: the quality of the database.
The Choice of Captain Verify
Through word of mouth, via the Rotary club network, Moneaudesource heard about Captain Verify. Intrigued, the company decided to test the solution.
The first observation: ease of use. No need for technical expertise or lengthy training. In just a few clicks, the team imports its contact database, launches the analysis, and gets a precise diagnosis. Invalid addresses are identified and removed, and active contacts are retained.
This rigor upstream changes everything: the company now sends its emails to a cleaner, more reliable, and above all, more receptive database.
After several campaigns, the results speak for themselves:
- A drastic reduction in bounces
- A significant gain in deliverability
- Increased engagement from recipients
- Preserved sender reputation, therefore a better brand image
With CaptainVerify, we found the balance between efficiency and simplicity. We know that our emails reach their destination, which allows us to focus on our core business.
Moneaudesource’s Opinion on Captain Verify
For the team, Captain Verify quickly became an essential tool. No need for advanced technical skills or a dedicated marketing team: the platform integrates perfectly into their daily operations.
“CaptainVerify is an easy and effective solution that doesn’t require technical expertise. Moreover, it provides a real return on investment and excellent quality/price ratio. We recommend this tool without hesitation.”
Today, Moneaudesource continues to use Captain Verify as a strategic partner in its B2B communication. Thanks to better data hygiene, the company has been able to confidently reintegrate email at the heart of its prospecting efforts.
