Spotlight on Cofordis
Cofordis is aimed at retail chains with a loyalty program. Its mission: to help these brands fully leverage their data to offer relevant and personalized offers to their customers, while respecting their preferences and the prevailing regulations.
Each contact recorded in the database has given their GDPR consent, ensuring a trust-based relationship between the brand and the consumer. By analyzing purchase histories and consumption frequencies, Cofordis is able to generate personalized shopping lists and send targeted promotions, perfectly tailored to each profile.
We are the only ones offering this service in both France and Europe. We work with four to five major clients, so the margin for error is very slim.
This level of precision leaves no room for improvisation. For each campaign to reach its target, the reliability of customer data must be total.
The challenge: invalid addresses and undelivered mails
Before the integration of Captain Verify, Cofordis relied on a standard email sending tool. But quickly, a major problem emerged: a significant portion of the messages did not reach their destination.
Erroneous, deactivated, or incorrectly entered addresses disrupted the quality of the campaigns, leading to frequent bounces and notable losses of effectiveness.
The consequences?
These anomalies were not limited to a simple operational hindrance. They risked tarnishing Cofordis’ sender reputation, a key element in maintaining a high level of deliverability. A degraded database means fewer conversions, more blockages, and a loss of confidence in the data. Cofordis therefore decided to act quickly.
The solution: systematically verify emails with Captain Verify
To address the issue, the team set about finding a reliable, simple, and quick solution to implement. This is how they discovered Captain Verify, an email verification platform designed for marketing professionals.
We stumbled upon Captain Verify quite by chance, and we quickly saw the difference. From the first trials, our sends were cleaner, more reliable. We were confident that this time, we were starting off on solid ground.
Impressed by the initial results, the Cofordis team quickly integrated Captain Verify into its internal procedures. Now, every new client file received is systematically verified before any send-out. This process, repeated about once a month, ensures that only valid addresses are included in the campaigns. This rigor preserves the quality of the databases, optimizes performance, and protects the reputation of the sending servers in the long term.
Visible results, a preserved reputation
Even though Cofordis does not disclose precise figures, the benefits are clear: bounce rates have plummeted, deliverability has improved, and the teams gain confidence with each campaign.
Thanks to a rigorous sorting of suspicious addresses, messages now reach their target audience without loss or error. The company thus maintains a reliable image with its clients and partners, while optimizing the profitability of its marketing actions.
Cofordis’ opinion on Captain Verify
We have been using this tool almost since the beginning of our activity. The impact on our actions is very positive, and we recommend Captain Verify without hesitation. It is an intuitive and easy-to-use tool. The results are clear and relevant.
Cofordis’ experience well illustrates the importance of clean data for successful campaigns. By choosing Captain Verify, the company has found a reliable ally to secure its communication, enhance the quality of its sends, and maintain its clients’ trust over the long term.
