An email A/B test sends two versions of the same message to two randomly drawn halves of a list, then picks the winner on a single metric. Plan for at…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
An anonymous visitor has no email address. Email retargeting therefore only starts once the address has been captured on your site, through a signup form or a checkout step. It…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…
The topic of sending an anonymous email raises many questions and concerns. As electronic communication is now ubiquitous in both personal and professional communications, the issue of anonymity in emails…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
Let’s be clear: a lead is not a prospect. Even though these two terms are often confused, they signify distinct stages in the buying journey. Knowing exactly whom you’re speaking…
Today, we are talking about writing, fonts, typography. Because yes, like any other detail, the visual aspect of your words, if well chosen, can transform a simple promotional message into…
Regarding email communication, the way you conclude your message is just as important as the content itself. The quality of the closing phrases you use is crucial because they provide…
When we talk about performance in email marketing, we often mention the open rate, deliverability, or even the sender reputation. But a technical parameter, often underestimated, can have a decisive…
Verifying an address sends no message: the SMTP session stops before the DATA command, the one that transmits the content (RFC 5321, section 4.1.1.4). This little-known mechanic explains most of…
When looking to create a free email address, many email platforms now require mobile phone number verification. This measure is intended to enhance security and reduce the number of fraudulent…
For years, the open rate has been the quintessential barometer of email marketing. A simple number, seemingly reliable, that reassured as much as it guided: if an email was opened,…
In the digital age, using an email address to locate social media accounts has become a common practice. Whether for personal, professional, or security reasons, knowing how to conduct this…
Email has become an essential part of our daily lives and professional activities. There are two main methods for managing your emails: webmails and email software. Understanding the distinctions between…
After explaining in a previous article how to find an individual’s email address in general, we now focus on businesses. In the world of B2B, effective communication with other organizations…
A customer who stops buying rarely tells anyone. Usually they stop clicking first, then vanish from your reports. Customer retention measures the share of customers you keep from one period…
Since February 1, 2024, Gmail accepts a DMARC policy of p=none from senders of more than 5,000 messages a day, while BIMI rejects that same policy. The four protocols therefore…
Finding email addresses can be useful in many situations, whether for emailing, professional networking, job hunting, or personal contacts. At first glance, it may seem like a daunting task, but…
It only takes a few numbers to change the game. Whether you like it or not, the SMS shortcode, a set of 5 or 6 numbers behind which lies a…
We have discussed many times the fact that it is essential to regularly clean your contact lists. The question we are looking at today, therefore, does not focus on the…
Cold mailing, involves sending emails to prospects who have had no prior contact with your brand. Contrary to popular belief, this type of mailing is far from obsolete or useless.…
Imagine receiving an alert as soon as a prospect clicks on a link in your email, or having your CRM automatically update when a contact unsubscribes. No need to go…
With the increasing frequency of malicious activities and threats on the internet, it’s crucial for reputable businesses and users to be well-protected. Among the organizations significantly contributing to the fight…
Success in an email marketing campaign isn’t solely based on the open rate. There are other vital metrics to consider to gauge success. Today, we will delve into the topic…
How do you send a link by SMS without it using up two segments? Copy the full URL from the address bar of Safari or Chrome, paste it into the…
In recent years, email marketing has been revolutionized by giants like Google and Yahoo who have imposed new standards regarding email authentication. Today, Microsoft joins them with its own series…
DKIM (DomainKeys Identified Mail) is a digital signature that the sending domain adds to every email. It lets the receiving server check that the message really comes from that domain…
On shipping platforms, the term “delivered” seems to be good news. It’s a checked box, a milestone reached, a reassuring percentage when it is high. But what does it really…
An SMS database with 15% inactive numbers gives no warning at the point of entry. The damage shows up in your deliverability rate and on your bill at the end…
A degraded customer database is a ticking time bomb and can bring numerous issues that affect not only conversion rates but also the sender’s reputation. Worse still, it can lead…
When you receive an email from an unknown or suspicious sender, it can be useful to know the geolocation of the person who originated the message. This is not only…
At €0.05 per SMS, 1,000 messages sent to invalid numbers burn €50 of budget without a single one being read. A standard SMS under 160 characters costs between €0.04 and…
An address can follow every syntax rule and still never receive a single message. The format says nothing about whether the mailbox exists. An email address is valid when it…
Digital marketers are heavily investing in automation and personalization, convinced that technology alone can ensure success. Yet, behind every successful campaign, an invisible element makes all the difference: data quality.…
When you send emails, it is essential that they reach their recipients and end up in their inbox rather than in a separate folder or in spam. Deliverability and inbox…
The proliferation of spam and irrelevant emails represents a daily challenge. Google, through its Gmail service, continues to innovate by employing the most advanced technologies to offer an unparalleled user…
In the field of SMS marketing, and telecommunications in particular, there are many acronyms. Some are well-known and others more obscure, some even resemble each other a lot. To get…
Does a B2B cold email count as prospecting or as spam? It stays prospecting when the offer matches the recipient’s role, when opting out takes one click and when your…
Because FCC rules let you keep your number when you switch carriers, a US cell phone number does not tell you who runs the line today. To transfer yours, sign…
Engagement is the key indicator that measures the interest and involvement of your subscribers in your email campaigns. It is not limited to open rates but also includes clicks, the…
Because in emailing each click can translate into potential gain, optimizing the click-through rate is crucial. A high click-through rate means your messages resonate with your audience and lead to…
Personalization is a key factor for a successful SMS marketing campaign. Starting with the sender name, which, instead of a cold, unknown number, can appear as a more suitable word,…
Let it be known: a message that ends up in the spam folder is a lost message. Among the most commonly used tools for filtering spam, SpamAssassin is one of…
Imagine launching a meticulously prepared emailing campaign, only to realize that your emails never reach their destination. The reason? Your domain or IP address has been placed on a blocklist.…
The way your commercial SMS messages are constructed influences how they are sent and received. Before validating your dispatches, it is necessary to know some basic principles, especially the number…
Of the six criteria in the grid below, four decide the choice: the total cost per message actually delivered, delivery rates you can measure at the carriers, compliance (consent, STOP,…
CRM (Customer Relationship Management) data represents a real treasure for businesses. It enables them to make informed decisions based on specific information, and to build strong relationships with their customers.…
No law sets sending hours for a commercial text message. The CNIL guidance page, updated on 10 June 2026, does set a precise framework in France: consent for consumers, and…
The success of your email campaigns does not rely solely on the content you offer, but also on the flexibility you provide to your audience. Indeed, recipients should be able…