Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
Classic scenario: you’re checking your emails, and one catches your eye because you don’t recognize the sender. You then wonder whether it’s spam or an important email. How can you…
We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
Whether through messages, on social media, or communication platforms: emojis are everywhere. These colorful little icons have gradually found their way into our personal written conversations and have even infiltrated…
One might think that it is a detail, yet it is of major importance in a campaign. Specialists know it, the object of the email is a crucial element that…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
With the growing number of spam and unwanted mails of all kinds, more and more visitors are saving their personal email address using single-use email, a bit likewise a digital…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
Emailing is one of the most effective methods for engaging an audience, yet the competition to capture the recipient’s attention is fiercer than ever. To stand out in crowded inboxes,…
After discussing the image format for email campaigns in a previous article, we’re returning to this topic with the equally important subject of image size. Why? Simply because an email…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…
Catch-All emails have advantages and disadvantages. They risk creating rebounds and negatively impact your delivery rate, but can also open the door on significant contacts. That’s why it’s important to…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
Very popular with marketing experts, commercial SMS is an increasingly supervised practice by French law and operates according to well established rules. Moreover, since the beginning of this year, new…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…