It is essential for a company to be able to communicate with its customers, whether they are acquired or potential. To not miss any important message, the Email Catch-All address…
As with each year-end, we offer you the chance to anticipate the following year by providing key dates you shouldn’t miss, as well as some suggestions for your future marketing…
In email marketing, we know that a message that doesn’t reach the recipient’s inbox loses its value, regardless of its content or design. This is where the Postmaster comes into…
Although we extensively use social media today, email remains a predominantly used channel, especially for establishing first contact. And because the first impression is crucial, it’s important to know how…
The generation of leads is a process aimed at attracting visitors and prospects interested in your business and its products/services, in order to convert them to customers. An increasingly used…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
Very popular with marketing experts, commercial SMS is an increasingly supervised practice by French law and operates according to well established rules. Moreover, since the beginning of this year, new…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…