Focus on CCBC Marketing
CCBC Marketing is an outsourced digital marketing agency and a marketing research firm specializing in the IT and Industry sectors. Its team of four experts supports a varied clientele spread across the entire French territory, ranging from tech startups to French subsidiaries of large international industries.
CCBC Marketing’s mission? To optimize their clients’ digital prospecting strategies by leveraging the full potential of their databases.
The challenge: Under-exploited and ineffective databases
In digital marketing, the quality of data is a non-negotiable point. However, CCBC Marketing quickly identified a recurring problem among its clients, namely CRM databases that are rarely updated and used, filled with obsolete or invalid addresses.
The consequences?
- High bounce rates
- Blocked email campaigns by tools
A high rate of invalid emails is no longer acceptable given the new deliverability protocols
explains the director of CCBC Marketing.
The results of prospecting actions being directly impacted, it was absolutely necessary to find a solution to empower the customer databases.
Real-time data cleansing with Captain Verify
Faced with this challenge, the agency tried several email verification platforms. Captain Verify clearly stood out.
Why Captain Verify?
- A smooth and intuitive interface
- Processing speed allowing for instant database cleansing
- Reliability ensuring the removal of invalid emails before sending campaigns
I tested several tools and Captain Verify proved to be the simplest, fastest, and most reliable to use. So, I decided to integrate it to cleanse our clients’ databases before each marketing action.
Significantly improved performances
Since implementing Captain Verify in its processes, CCBC Marketing has observed an immediate improvement in the performance of its clients’ campaigns, notably a 10% average increase in email opening rates, fewer bounces, as well as better deliverability and increased engagement.
CCBC Marketing’s opinion on Captain Verify
The big advantage of Captain Verify, in my opinion, is its ease of use and verification reliability. It’s a tool that perfectly meets our needs and facilitates the daily data management for our clients. I highly recommend it to companies seeking to improve their data quality and boost their campaign performance.
Declares the agency director.
