An unknown email address lands in your inbox. A prospect fills out your contact form, providing only their email address. A fraud signal is triggered during an online payment. In…
The first email of a sequence produces only 41.4% of replies. Follow-ups bring in the remaining 58.6%, according to the 2026 Belkins study of its 2025 B2B campaigns. An effective…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…
A B2B go-to-market often fails on one spreadsheet row, long before the first demo: the contact list. A B2B go-to-market strategy settles who you sell to (the ICP), through which…
Your team is looking for new accounts, but your files are not progressing. Buying ready-made databases? Too risky. Collecting addresses one by one? Too slow. In between, there is a…
How to capture attention, attract prospects and convert them into leads? Today, we focus on two possible levers in B2B: cold emailing and cold calling. Cold prospecting, therefore, which despite…
Today, we focus on two very useful tools that are often confused: the email finder and the email verifier. At first glance, “finding an address” and “verifying an address” seem…
A 0.45% response rate and a 5% response rate can describe the same campaign. Belkins shows this in its 2026 study of 2025 sends: the first is calculated on every…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company that uses it. Indeed, this method provides automated management of…
Prospecting is no longer just a numbers game. Today, every inbox is overflowing with solicitations. The difference? It lies in intent, clarity, and boldness. Many dream of explosive growth. But…
Cold mailing, involves sending emails to prospects who have had no prior contact with your brand. Contrary to popular belief, this type of mailing is far from obsolete or useless.…
An address can follow every syntax rule and still never receive a single message. The format says nothing about whether the mailbox exists. An email address is valid when it…
Does a B2B cold email count as prospecting or as spam? It stays prospecting when the offer matches the recipient’s role, when opting out takes one click and when your…