Focus on My Beautiful Company
The web and SEO agency My Beautiful Company supports its clients in their digital strategy. Website creation, content writing, natural referencing, paid referencing, website maintenance: it offers solutions tailored to the needs of each business.
In addition, My Beautiful Company specializes in the publishing of websites, both on its own behalf and through partnerships with influential media such as Le Monde and Ouest-France. A significant part of its activity relies on lead generation, which accounts for about 30% of its revenue.
Thanks to its advanced expertise, the My Beautiful Company agency collaborates with a varied clientele, ranging from small businesses to national insurers, including large industrial groups.
In this field, the quality of leads is a strategic issue: incorrect contacts can quickly turn into lost opportunities and increasing customer dissatisfaction.
The challenge: perfectible leads, trust to preserve
Like many companies generating leads, My Beautiful Company faced a recurring problem: the quality of the contacts.
Too often, the provided email addresses and phone numbers were incorrect, invalid, or even fictitious. Many clients blamed us for sending unqualified leads.
Explains the President of the agency.
The consequences?
- Dissatisfied partners.
- The need to compensate for this problem by applying an automatic devalidation of 10 to 15% on invoices.
- A loss of time and revenue avoidable with a reliable verification tool.
It was time to find an effective way to improve lead quality and preserve the trust of My Beautiful Company’s partners.
The encounter with Captain Verify: a happy chance on Twitter
Sometimes, the best solutions are found where we least expect them. It was on Twitter that the President of My Beautiful Company discovered Captain Verify, recommended by a colleague already using it. Intrigued, he quickly tested the tool by incorporating email and phone number verification into his lead management platform.
The impact was soon felt.
More reliable and profitable leads
From the moment the tool was implemented, the web agency noticed a definite improvement. Contact verification is automated, and only valid leads are passed on to clients, while those containing incorrect emails or numbers are directly filtered out.
Thanks to the integration of Captain Verify into its system, My Beautiful Company observes several major benefits:
- A much better quality of leads sent to clients, leading to increased satisfaction and loyalty.
- A decrease in complaints and billing adjustments.
- Better valuation of leads, allowing their sale at a higher price.
Today, about 10% of leads are automatically rejected before being sent to clients. We thus enjoy a much more reliable and relevant database. Moreover, Captain Verify integrates perfectly with our workflow and saves us precious time
highlights the President.
The My Beautiful Company opinion on Captain Verify
What we particularly appreciate with Captain Verify is its ease of use. It does exactly what we expect of it, without overloading our process with unnecessary or overly complex features. We have already recommended it to other companies because it brings real added value to lead generation players. It is a reliable, efficient solution that integrates easily with our existing tools.
