Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it is unfortunately part of our daily life and remains very problematic. It’s not for nothing he is nicknamed “spam”! Despite great progress made in the fight against this unwanted, it resists largely and represents a very wide percentage of emails received by individuals.

What is a spam?

The spam or undesirable email , is a type of digital communication unwanted and unsolicited, often of an advertising nature, massely sent via email.

There are several types of spam. Here are the three main:

  • The advertising spam is the most common. This is an email aimed at proposing a product or service for which you have not aroused particular interest (promotional offer, miracle drug, financial credit, etc.).
  • Phishing is a type of spam dangerous since it aims to recover the confidential information of the individuals to whom he is sent, such as their identifiers, their passwords or their bank details. For this, those who send spam are passed for organizations or companies known to the recipient. They often imitate the address or logo of the company in question.
  • The scam consists in sending proposals to try to extract money from the recipient or ask for help. It is a usurpation of identity and abuse of confidence.

The words to avoid not to fall into spam

Although your email is in no way a spam, it happens that it falls into the “unwanted mail” section. Indeed, some words are considered suspect by mail suppliers and go, if you use them in your shipment, make sure your message will be classified as a spam.

The most common are the words related to money (invoice, paypal transfer, visa, credit card, debts, bank transfer, buy, increase sales, become rich, etc.), free (free, 100% free, gift, full reimbursement, etc.), the promotional (best price, special offer, discounts, lowest interest rate, etc.), urgency (urgent, help me, do it, do it Now, etc.), health (slimming, losing weight, viagra, aging, stay young, etc.). Words related to exaltation, sexuality or online games for example, are also often placed in the SPAMS category.

The essentials to build a message by avoiding the “spam” box

For good deliverability, it is essential to be vigilant when you set up your emailing campaign.

Some major instructions are needed, as never use “spam word” in the object of your message. Attention, use one of these words does not necessarily mean that your email will be considered malicious. This will mostly depend on the repetition of these terms (used one or more times in the message), and their placement in the content. It is therefore strongly advisable to diversify the vocabulary used as much as possible.

The name of the sender and the object must be accurate and clear, easily identifiable. You must propose an unsubscription link at the end of the text.

Also remember to perform internal tests on several types of couriers before sending your email to the target audience; This is called A/B testing, and it’s absolutely essential !

Be aware that there are some tools to certify the authenticity of your email address like DKIM, SPF or DMARC. Finally, consider updating your databases regularly.