Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
Do you want to reopen dialogue with customers or visitors who left your site empty-handed? That’s exactly the purpose of email retargeting, an effective technique that allows brands to reconnect…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…
The topic of sending an anonymous email raises many questions and concerns. As electronic communication is now ubiquitous in both personal and professional communications, the issue of anonymity in emails…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
Let’s be clear: a lead is not a prospect. Even though these two terms are often confused, they signify distinct stages in the buying journey. Knowing exactly whom you’re speaking…
The SMTP server is an essential element for sending emails. Whether you are a casual user or a professional, it is important to know it to correctly configure your email…
Today, we are talking about writing, fonts, typography. Because yes, like any other detail, the visual aspect of your words, if well chosen, can transform a simple promotional message into…
The newsletter is an essential, durable and redoubtably effective tool in a marketing campaign. Loyalty, accurate targeting, hike traffic, excellent king, etc. It is a communication lever that offers valuable…
Regarding email communication, the way you conclude your message is just as important as the content itself. The quality of the closing phrases you use is crucial because they provide…
When we talk about performance in email marketing, we often mention the open rate, deliverability, or even the
Email address verification is a common practice for many email marketing companies. Here, we revisit the topic by clarifying the main differences between validation and verification, and then exploring the…
When looking to create a free email address, many email platforms now require mobile phone number verification. This measure is intended to enhance security and reduce the number of fraudulent…
For years, the open rate has been the quintessential barometer of email marketing. A simple number, seemingly reliable, that reassured as much as it guided: if an email was opened,…
In the digital age, using an email address to locate social media accounts has become a common practice. Whether for personal, professional, or security reasons, knowing how to conduct this…
Email has become an essential part of our daily lives and professional activities. There are two main methods for managing your emails: webmails and email software. Understanding the distinctions between…
After explaining in a previous article how to find an individual’s email address in general, we now focus on businesses. In the world of B2B, effective communication with other organizations…
Loyalty is not just a matter of promo codes or well-crafted newsletters. It relies on a more complex alchemy, where deciphering subscriber behavior, anticipating their needs, and the relevance of…
Since email is one of the primary means of communication and is ubiquitous in the professional realm, robust protection is essential. Indeed, the proliferation of junk mail and phishing attacks…
Finding email addresses can be useful in many situations, whether for emailing, professional networking, job hunting, or personal contacts. At first glance, it may seem like a daunting task, but…
It only takes a few numbers to change the game. Whether you like it or not, the SMS shortcode, a set of 5 or 6 numbers behind which lies a…
We have discussed many times the fact that it is essential to regularly clean your contact lists. The question we are looking at today, therefore, does not focus on the…
Cold mailing, involves sending emails to prospects who have had no prior contact with your brand. Contrary to popular belief, this type of mailing is far from obsolete or useless.…
Imagine receiving an alert as soon as a prospect clicks on a link in your email, or having your CRM automatically update when a contact unsubscribes. No need to go…
With the increasing frequency of malicious activities and threats on the internet, it’s crucial for reputable businesses and users to be well-protected. Among the organizations significantly contributing to the fight…
Success in an email marketing campaign isn’t solely based on the open rate. There are other vital metrics to consider to gauge success. Today, we will delve into the topic…
High read rate, significant number of clicks: in the current digital landscape, SMS serves as a powerful and direct means of communication. Indeed, the majority of the French population owns…
In recent years, email marketing has been revolutionized by giants like Google and Yahoo who have imposed new standards regarding email authentication. Today, Microsoft joins them with its own series…
DomainKeys Identified Mail (DKIM) is a cryptography-based authentication mechanism for email sending. It allows for the verification of the integrity of messages as well as the legitimacy of the sender,…
In the digital realm, ensuring information security is paramount to protect users against various threats like phishing or other malicious attacks. One of the most effective ways to enhance security…
On shipping platforms, the term “delivered” seems to be good news. It’s a checked box, a milestone reached, a reassuring percentage when it is high. But what does it really…
Email marketing remains a fundamental pillar of business communication strategy. To ensure the success of your campaigns, the content sent isn’t the only key element to consider; your sender reputation…
Mobile phone numbers are playing an increasingly important role in the field of professional communications, as well as in interactions between businesses and their customers. For those deploying SMS sending…
A degraded customer database is a ticking time bomb and can bring numerous issues that affect not only conversion rates but also the sender’s reputation. Worse still, it can lead…
When you receive an email from an unknown or suspicious sender, it can be useful to know the geolocation of the person who originated the message. This is not only…
Sending SMS has become a strength for many marketing teams who use this channel. Indeed, it has the advantage of being fast, inexpensive, effective in terms of deliverability, and offering…
We live in a world where professional communication is primarily through email. Be it for marketing, customer interaction, or promotional operations. Therefore, the validity of the email addresses you use…
Digital marketers are heavily investing in automation and personalization, convinced that technology alone can ensure success. Yet, behind every successful campaign, an invisible element makes all the difference: data quality.…
When you send emails, it is essential that they reach their recipients and end up in their inbox rather than in a separate folder or in spam. Deliverability and inbox…
The proliferation of spam and irrelevant emails represents a daily challenge. Google, through its Gmail service, continues to innovate by employing the most advanced technologies to offer an unparalleled user…
In the field of SMS marketing, and telecommunications in particular, there are many acronyms. Some are well-known and others more obscure, some even resemble each other a lot. To get…
Cold email is often seen as an intrusive practice or equated with spam. However, if done correctly, it can become a formidable weapon for generating qualified leads and forging professional…
The IP address is a key point in the field of emailing, and the reputation of this same address is essential to ensure the deliverability of your sending, as it…
Gone are the days of changing your number every time you switch carriers. Nowadays, a phone number can be kept for a long time, despite changes in carriers and/or places…
Engagement is the key indicator that measures the interest and involvement of your subscribers in your email campaigns. It is not limited to open rates but also includes clicks, the…
Because in emailing each click can translate into potential gain, optimizing the click-through rate is crucial. A high click-through rate means your messages resonate with your audience and lead to…
Personalization is a key factor for a successful SMS marketing campaign. Starting with the sender name, which, instead of a cold, unknown number, can appear as a more suitable word,…
Let it be known: a message that ends up in the spam folder is a lost message. Among the most commonly used tools for filtering spam, SpamAssassin is one of…
The HLR Lookup, or HLR consultation, notably helps in maintaining a clean and updated database, thereby sending SMS to active phone numbers. It also helps counter the growing trend of…