Establishing a good B2B email strategy is not an easy business, but well done, it turns out to be a powerful tool for the company to generate major income. To…
In recent years, due to the digital age, one can only observe the explosion of personal data shared on social networks. Platforms like Facebook, Twitter, Instagram, and LinkedIn are teeming…
Progress is good, but it’s not everything. At a time when generative AI, dynamic content, and real-time personalization are invading our daily lives, it’s good to return to the essentials.…
It is quite common to associate newsletter and emailing, in the sense that these two marketing communication tools may seem similar and, as a result, be confused. However, there is…
It is not always easy for a company to know which acquisition lever to use to generate more traffic to its site, to convert prospects into customers, and to optimize…
The Gmail Promotions tab is often seen as a hurdle to visibility by marketers. However, this classification is not inherently negative and follows a precise logic, allowing it to be…
If it is properly used, emailing turns out to be a great tool to conquer new customers, but not only. The latter is also very effective at retaining these same…
The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…
Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…
How does the audience interact with your emails when they open them? This is the question answered by the reactivity rate, a very useful indicator for evaluating the real engagement…
Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…
Given the vast number of messaging services available today, one might wonder what a solution like Mail.com is truly worth. How credible is it really? What can be expected in…
Email was not born in an ivory tower. It emerged from drafts, trials, errors, and above all, curious enthusiasts seeking instant connection. Understanding this journey is to grasp how a…
Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…
Prospecting is no longer just a numbers game. Today, every inbox is overflowing with solicitations. The difference? It lies in intent, clarity, and boldness. Many dream of explosive growth. But…
Mastering the use of email aliases is no longer reserved for a circle of digital insiders. Today, this essential feature is becoming indispensable for effectively organizing one’s inbox, limiting the…
In emailing, the hyperlink is not just a simple path to a web page: it’s a crucial fork in the user’s journey, a direct bridge between your message and the…
As a company, do you really know your target, do you know who it is really? Reply “yes” to this question is a luxury that is only obtained by the…
Today, cyberattacks are becoming more and more frequent. Not a week goes by without hearing in the news about a website or an application that has fallen victim to a…
GDPR, a direct impact on monetization and exploitation of client files The General Data Protection Regulation, abbreviated as GDPR for internationalized companies, is disrupting the digital landscape by introducing new…
In e-marketing, deliverability refers to the ability of an email to reach the recipient’s inbox. It is estimated that nearly 20% of commercial emails never reach their destination. This figure…
Alongside the stars that are marketing emails, transactional emails are often neglected, relegated to the rank of simple confirmations or notifications although they actually play a pivotal role in the…
For some of you, the term “DNS” surely evokes something vague, or even ultra-technical, better left to the experts. Yet, this famous DNS is like the GPS of your emails.…
One of the key tools for measuring the effectiveness of an emailing campaign is the opening rate of sent messages. I propose here to better understand what it is, to…
The authentication of an email allows the recipient to make sure the message is safe and that it comes from the right person. This is possible thanks to systems set…
Occasionally appearing in our inboxes or contact lists, the domain ymail.com often intrigues. Many question its validity or fear fraud, as this suffix is much less common than the traditional…
How to be sure that a message we receive is sent by a reliable sender? How to know if it is a legitimate email and not an attempt at spam…
Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…
The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…
Focus on Infocob Solutions For nearly 30 years, Infocob Solutions has been offering IT products to SMEs-SMIs in all sectors with the goal of increasing their productivity. To achieve this,…
Every day, hundreds of billions of emails flood our inboxes. It’s no wonder that brands struggle to make their mark. The problem is no longer sending a message: it’s about…
Imagine opening your inbox, tired of the many monotonous emails you receive daily. Suddenly, a message catches your eye. Not because of its text, but because of its image. This…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy.…
A PDF guide in exchange for an email address? Too easy! Nowadays, internet users can spot this kind of lure from miles away. Indeed, to engage a prospect and encourage…
Although the practice is less and less common, there are still many companies that, to communicate by email with their customers, still use the famous sender address “noreply”. A false…
The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily…
The announcement hits hard. The Spanish messaging service of Orange, with its seventeen domains such as orange.es or wanadoo.es, will permanently close on September 5, 2025. Thousands of users could…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a real scourge. It is a common tactic that it is…
Who controls the inbox still controls a part of the customer relationship. As digital channels multiply, the email remains one of the most effective tools in marketing. But for a…
E-mail marketing has become a must-see used by a very large number of companies. The opt-in is part of the paramount steps and intervenes in the goal of recovering contact…
In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is…
More than just a performance indicator, the engagement rate tells how your subscribers interact with your content, how loyal they are to you, what they find interesting… or not. Real…
Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…
Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
Do you want to reopen dialogue with customers or visitors who left your site empty-handed? That’s exactly the purpose of email retargeting, an effective technique that allows brands to reconnect…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…
The topic of sending an anonymous email raises many questions and concerns. As electronic communication is now ubiquitous in both personal and professional communications, the issue of anonymity in emails…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
Let’s be clear: a lead is not a prospect. Even though these two terms are often confused, they signify distinct stages in the buying journey. Knowing exactly whom you’re speaking…