Focus on Quintésens
Since 2009, the Quintésens Group has been assisting individuals in managing and optimizing their assets. Its mission: to make asset management accessible, clear, and efficient, regardless of the client’s profile or objectives.
Financial investments, real estate investments, tax reduction schemes, retirement planning… Quintésens offers a complete range of solutions designed to build a tailor-made asset management strategy. Each project undergoes a thorough analysis to propose the best balance between return, security, and taxation.
Present across the entire territory thanks to a dozen agencies and a national back-office, the group relies on a team of 50 permanent employees and nearly 200 independent advisors. Its main target? Self-employed workers, entrepreneurs, and liberal professions, but also certain companies looking for suitable solutions.
The challenge: invalid addresses compromising deliverability
Like many actors in prospecting, Quintésens quickly faced an invisible but formidable problem: the quality of email databases. Between obsolete addresses, input errors, and inactive contacts, a significant volume of leads turned out to be unusable.
This finding was all the more concerning as the group’s marketing strategy heavily relies on email, a key channel for nurturing the business relationship and retaining prospects.
A risk deemed critical by the Chief Information Officer:
The danger is not being considered due to too many bounces.
Beyond the immediate loss of efficiency, the real danger was the progressive deterioration of the sender’s reputation, a precious and long-term asset to rebuild. Ultimately, the performance of the campaigns could have been compromised.
Systematic verification with Captain Verify
To secure its campaigns and ensure the reliability of its databases, Quintésens chose to integrate Captain Verify into its process. The solution is now used daily: each leads file, whether purchased or generated internally, is subjected to a complete verification before being sent to the marketing teams.
We use Captain Verify before passing leads to marketing. Our objective is clear: to ensure an excellent deliverability rate.
This preventive approach automatically eliminates invalid, trapped, or temporary addresses. In the short term, it prevents bounces and protects the sender’s reputation. In the long term, it allows campaigns to more effectively reach genuinely interested prospects.
The group now plans to go further with direct integration of the Captain Verify API. Objective: to validate each email address in real-time, as it enters the system, to catch any anomalies.
Cleaner and more effective email campaigns
The results are undeniable: in two years of use, Quintésens’ email campaigns have encountered no deliverability-related issues. The rate now exceeds 95%, a result considered excellent in the sector.
This rigor in contact management has reinforced the sales teams’ confidence in data, while also maximizing the effectiveness of prospecting campaigns. Fewer errors, fewer losses, more conversions: the equation is winning on all levels.
What makes the difference for Quintésens? Efficiency, of course, but also the simplicity of using Captain Verify. In just a few clicks, a file is verified, cleaned, and usable. A major asset when considering how costly unreliable data can be. Lastly, the solution’s cost remains very measured compared to the benefits obtained, especially when compared to the financial consequences of a poorly maintained database.
Quintésens’ opinion on Captain Verify
After several years of use, the IT and marketing team at Quintésens shares a unanimous feedback:
It’s very satisfying; the verification is effective, and the analyzed file can be easily exploited with our system.
A collaboration that proves investing in data quality is not a technical detail but a strategic lever for sustainably developing one’s business.
