Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember when planning your 2024 campaigns.
A Marketing Calendar at the Beginning of the Year: Why is it Needed?
Strategic Planning
A marketing calendar allows you to plan initiatives and campaigns throughout the year. It gives you an overview of upcoming activities, enabling you to set clear objectives and develop consistent strategies.
Anticipating Key Events
Your marketing calendar will enable you to anticipate and capitalize on key dates, such as holidays, public holidays, major events, etc. Getting ahead of these occasions can help you adjust your strategy to maximize its impact during these specific periods.
Brand Image
A well-planned marketing calendar helps maintain your brand’s consistency throughout the year. This ensures that your messages and brand image remain uniform, thereby strengthening its recognition among your target audience.
2024 – Dates Not to Miss
January
01 – New Year’s Day
14 – Australian Open
15 – Blue Monday (or “depressed Monday”)
28 – Data Protection Day
During January, New Year’s Day and the winter sales are obviously the two major marketing events not to be missed.
February
04 – World Cancer Day
10 – Chinese New Year
11 – Super Bowl
13 – Mardi Gras
14 – Valentine’s Day
Although not the only important date this month, Valentine’s Day remains one of the most popular. Don’t forget the February school holidays!
March
01 – World Compliment Day
08 – International Women’s Rights Day
14 – National Pi Day
17 – St. Patrick’s Day
31 – Easter Sunday
Here, we especially focus on St. Patrick’s Day and International Women’s Rights Day.
April
01 – April Fool’s Day
07 – World Health Day
22 – Earth Day
April not only marks the return of the sun but also the arrival of the Easter holidays.
May
01 – Labor Day
04 – Star Wars Day
12 – Mother’s Day (US)
25 – International Geek Day
There’s a lot to note in May, particularly the unmissable Mother’s Day, always a top event for this month.
June
05 – World Environment Day
10 – World Wellness Day
14 – UEFA Euro 2024
15 – World Hunger Day
16 – Father’s Day (US – FR)
20 – Summer
21 – Music Festival
A busy month leading up to the summer holidays, with Father’s Day and the start of the summer sales among the highlights.
July
1 – Canada National Day
4 – USA National Day
14 – French National Day
17 – World Emoji Day
26 – Start of the Paris Olympics
30 – International Day of Friendship
The year 2024, with the opening of the Paris Olympics, makes July a special month for the French.
August
2 – International Beer Day
11 – Summer Olympics ends
12 – International Youth Day
19 – World Photography Day
28 – Start of the Paris Paralympics
31 – World Blog Day
Summer holidays continue (focus on last-minute offers), and the Paris Olympics are followed by the Paris Paralympics.
September
02 – Back to School
21 – International Day of Peace
21 – Oktoberfest
22 – Autumn
27 – World Tourism Day
Key marketing operations to remember: the start of the school year, of course, along with associated sales, and the return of the autumn season.
October
04 – World Animal Day
14 – Thanksgiving (Canada)
16 – World Food Day
31 – Halloween
Remember that October is Breast Cancer Awareness Month (encouraging women to get screened for breast cancer), the month of All Saints’ Day holidays, and the popular Halloween celebration.
November
Movember
03 – World Kindness Day
16 – Launch of Beaujolais Nouveau
28 – Thanksgiving (US)
29 – Black Friday
Between the famous Movember for men, the launch of Beaujolais Nouveau for aficionados, and Black Friday, you have plenty to do in November in terms of marketing!
December
01 – World AIDS Day
02 – Cyber Monday
08 – World Climate Day
10 – Human Rights Day
22 – Winter
25 – Christmas
26 – Boxing Day (UK)
31 – New Year’s Eve
We finish the 2024 calendar in style with, of course, Cyber Monday following Black Friday, but especially the Christmas holidays, New Year’s Eve, and the celebration of the New Year.
