Although he can be tempting to send emails containing only images, know that it is not at all recommended. As in everything, excess is not a good thing. For an optimal design and good deliverability, you must find the right balance by inserting both text and images. If you need more arguments, here are 7 good reasons not to opt for emails made up of 100% images.

1# Difficulty downloading the images

An email containing too many images is likely to take a long time to load, depending on the connection of the recipient and the speed of his browser. A time that many subscribers will not take, preferring to delete your email, or even unsubscribe, rather than waiting for it to finally decide to appear.


2# Watch out for anti-spam filters

Emails containing only images may be detected by anti-spam filters that will find it doubtful. Consequence: to protect users, messaging services will probably block your emails, destroying any chance that they are received and opened by your subscribers. Not to mention the negative repercussions on your reputation as a sender.


3# Disabled image display settings

If the display parameters of your recipients are set to block incoming images by default, and they receive an email containing only images from you, it will appear as empty. A good reason for a lot to ignore your message, place it in spam or unsubscribe.

To avoid this, they must authorize the display of messages from your sender address themselves, and you will therefore have to ask them to do so, which is not frankly optimal.


4# Think about reading on mobile

It is now necessary to optimize your communications for mobile devices and no longer only for PC display. The fact of putting only images in your email may make it little or not at all readable if it is open on a smartphone.


5# The absence of pre-leader

We saw in a previous article why it was important to optimize the pre-leader of your emails. Thus, leaving aside this major element and including images in your message, it may not attract the attention of your audience among the quantity of other emails received.


6# Impossibility for subscribers to search for your messages

It often happens that people do a search in their reception box in order to find a specific email. If this is the case for your message, how can they type a keyword knowing that it only contains images and no text? Your subscribers are likely to drop very quickly.


7# Fewer personalization options

Although it is quite possible to personalize images, it requires much more work and reflection than for text, including if you are based on the name of each of your subscribers for example.


The idea is not to completely ban the images in your emails, but rather not to use them uniquely, to balance by adding text. According to many marketing experts, the ideal emailing ratio is 60% of text and 40% images. It can be a little more or a little less, the goal is above all to create a report that suits you. In addition, you should make sure that your email contains a clear text for your subscribers to quickly understand the essentials, even if the images are not displayed.