A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
A password reset email is sent out. It never arrives. No error message on the sender’s side, no bounce, no alert in your sending tool. Just silence. In some cases,…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
A p=none policy blocks no message at all, while a poorly prepared p=reject blocks legitimate ones. Between the two, DMARC leaves the display name and lookalike domains out of scope,…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
The desktop versions of Outlook (2007-2019) utilize the Microsoft Word rendering engine to display HTML emails, which drastically limits support for modern web standards and creates recurring display issues. This…
What’s the difference between Cc and Bcc? Cc (Carbon Copy) adds visible recipients: every recipient sees who else got the message. Bcc (Blind Carbon Copy) adds hidden recipients: each Bcc…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…
A CNAME (Canonical Name) record is a type of DNS entry that points a domain name to another domain instead of an IP address. For email marketing professionals, mastering CNAME…
Although the sending of professional SMS is still unclear compared to other communication tools, it is very promising. Indeed, recent studies have shown that the vast majority of consumers prefer…
And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…
The SMTP 550 5.7.1 error is a response code from the Simple Mail Transfer Protocol (SMTP), indicating a permanent access denial by the recipient’s server. This Non-Delivery Report shows that…
Your Sender Score says 92 and Gmail still files your campaigns under spam: which one do you trust? Gmail. Sender reputation (also called email reputation) is the credit each mailbox…
Does a single “free” in the subject line send an email to spam? Almost never. Gmail and Yahoo filters add up signals: domain reputation, authentication, recipient complaints, message structure and…
Gmail returns the same full mailbox under two opposite codes: a temporary 452 4.2.2, and a permanent 552 5.2.2 when the account is also inactive (Google Workspace documentation, checked in…
Structuring an email strategy means combining operational efficiency with quality interactions. Email templates allow for automation while maintaining personalization, turning each customer interaction into a conversion opportunity. Let’s explore how…
Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…
Creating effective professional newsletters without depending on a developer or designer has become accessible to everyone thanks to email builders. These solutions are transforming how businesses design, personalize, and send…
Your open rate is dropping and nobody knows whether the copy or the inbox is to blame. How do you tell? An email gets read when two things are settled,…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
As the light dims, activating dark mode becomes second nature on our screens. Dark mode has permeated our digital habits and is also changing the way emails are designed and…
The most reliable way to identify the sender of an unknown email combines a reverse search across search engines and social networks with a technical check of the address itself.…
A weekday send around 10 a.m. is enough to get started. MailerLite measured 2,138,817 campaigns sent between December 2024 and November 2025 (United States, United Kingdom, Australia, Canada). At each…
In the face of inbox saturation, standing out with emails that quickly capture attention has become a real challenge. More than just a question of content, the structure of an…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
When a recipient marks your email as spam, it remains one of the most dreaded actions in digital marketing. Yet, behind this simple click lies a ruthless barometer: the complaint…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
The way we interact with digital interfaces is evolving rapidly, exposing consumers to increasingly sophisticated manipulative practices. In response to this observation, a new significant European regulation is emerging: the…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
Should you hand your campaigns to an email marketing agency or hire someone in-house? In Paris, a mid-profile CRM manager costs about 6,630 € a month fully loaded, against 800…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
Today, we are stepping away from e-marketing topics to focus on a very specific profession: that of a Business Development Manager. This hybrid profile, midway between a strategist, a salesperson,…
Think of the emails you received this week and pick one you could summarize from memory. If it described a situation rather than a discount, storytelling did its job. Marketing…
Emailing is one of the most effective methods for engaging an audience, yet the competition to capture the recipient’s attention is fiercer than ever. To stand out in crowded inboxes,…
Anticipate for Better Communication: Here is a practical and comprehensive calendar to structure your speaking engagements throughout 2026. This monthly guide highlights key dates and engagement opportunities to leverage for…
Microsoft’s announcement regarding the discontinuation of support for SVG images directly inserted in the code of emails for Outlook Web and Outlook Windows marks a significant shift in email design.…
Why does an order confirmation the customer is waiting for still end up in spam? Because Gmail and Yahoo judge the sending domain on its authentication and its complaint rate.…
A true bridge between what the client expects and what the company delivers, the POC orchestrates exchanges, maintains consistency in communication, and saves everyone valuable time. Let’s discover together who…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
Ah, invalid email addresses… those contacts you think are good, but who, in reality, will never receive your messages. For e-marketing experts, they represent a major obstacle. Hardly visible, they…
Because our inboxes are flooded with messages, it is essential for you, email marketing experts, to stand out with the most attractive sends possible. A well-designed template creates a positive…
A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Email marketing law in France rests mainly on one article of the Postal and Electronic Communications Code, L34-5, which sets an administrative fine of up to €375,000 for a company…
What is influencer marketing? A brand pays a content creator, or sends them free product, so they present it to a community that already follows them. The message runs on…