You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
$2.77 billion. That’s what the FBI reported as losses due to Business Email Compromise in 2024 alone, according to the annual IC3 report. A fraction of these attacks succeeded even…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
The desktop versions of Outlook (2007-2019) utilize the Microsoft Word rendering engine to display HTML emails, which drastically limits support for modern web standards and creates recurring display issues. This…
What’s the difference between Cc and Bcc? Cc (Carbon Copy) adds visible recipients: every recipient sees who else got the message. Bcc (Blind Carbon Copy) adds hidden recipients: each Bcc…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…
A CNAME (Canonical Name) record is a type of DNS entry that points a domain name to another domain instead of an IP address. For email marketing professionals, mastering CNAME…
Although the sending of professional SMS is still unclear compared to other communication tools, it is very promising. Indeed, recent studies have shown that the vast majority of consumers prefer…
And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…
The SMTP 550 5.7.1 error is a response code from the Simple Mail Transfer Protocol (SMTP), indicating a permanent access denial by the recipient’s server. This Non-Delivery Report shows that…
The main purpose of any respecting web marketing campaign is to reach the recipient inbox. A journey shot, and especially monitored by organizations responsible for evaluating your reputation as sender.…
If you observe the good practices of emailing, your shipment should arrive in the recipient’s box. However, despite the best will of the world, it happens that your email, as…
A hard bounce is a permanent rejection of an email: the address doesn’t exist or the domain is invalid, and delivery will fail every time. A soft bounce is a…
Structuring an email strategy means combining operational efficiency with quality interactions. Email templates allow for automation while maintaining personalization, turning each customer interaction into a conversion opportunity. Let’s explore how…
Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…
Creating effective professional newsletters without depending on a developer or designer has become accessible to everyone thanks to email builders. These solutions are transforming how businesses design, personalize, and send…
Email copywriting is not just about writing texts; it is the driving force behind Customer Lifetime Value (CLV). In an ecosystem where attention is a scarce resource, optimizing your email…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
As the light dims, activating dark mode becomes second nature on our screens. Dark mode has permeated our digital habits and is also changing the way emails are designed and…
Classic scenario: you’re checking your emails, and one catches your eye because you don’t recognize the sender. You then wonder whether it’s spam or an important email. How can you…
We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…
In the face of inbox saturation, standing out with emails that quickly capture attention has become a real challenge. More than just a question of content, the structure of an…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
When a recipient marks your email as spam, it remains one of the most dreaded actions in digital marketing. Yet, behind this simple click lies a ruthless barometer: the complaint…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
The way we interact with digital interfaces is evolving rapidly, exposing consumers to increasingly sophisticated manipulative practices. In response to this observation, a new significant European regulation is emerging: the…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
Email marketing is emerging as an essential lever for many businesses. Faced with this reality, a common question arises: should companies entrust their campaigns to a specialized agency or build…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
Today, we are stepping away from e-marketing topics to focus on a very specific profession: that of a Business Development Manager. This hybrid profile, midway between a strategist, a salesperson,…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
Emailing is one of the most effective methods for engaging an audience, yet the competition to capture the recipient’s attention is fiercer than ever. To stand out in crowded inboxes,…
Anticipate for Better Communication: Here is a practical and comprehensive calendar to structure your speaking engagements throughout 2026. This monthly guide highlights key dates and engagement opportunities to leverage for…
Microsoft’s announcement regarding the discontinuation of support for SVG images directly inserted in the code of emails for Outlook Web and Outlook Windows marks a significant shift in email design.…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…
A true bridge between what the client expects and what the company delivers, the POC orchestrates exchanges, maintains consistency in communication, and saves everyone valuable time. Let’s discover together who…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
Ah, invalid email addresses… those contacts you think are good, but who, in reality, will never receive your messages. For e-marketing experts, they represent a major obstacle. Hardly visible, they…
Because our inboxes are flooded with messages, it is essential for you, email marketing experts, to stand out with the most attractive sends possible. A well-designed template creates a positive…
A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Nowadays, emailing is a widely acclaimed tool in the field of marketing, a double-edged force that requires a minimum of knowledge in terms of law. Why ? Because it directly…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Launching an offer is a bit like stepping onto a stage: everything must be ready, from the set to the speech, otherwise the audience may quickly lose interest in the…
Understanding Data Deduplication Data deduplication is an essential process that helps streamline storage systems by eliminating excessive copies of data and minimizing the space utilized. This significantly decreases storage capacity…
Writing the subject of an email is truly an art today. With inboxes being flooded, a well-thought-out phrase can determine the success or failure of an emailing campaign. Behind every…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
Your team is looking for new accounts, but your files are not progressing. Buying ready-made databases? Too risky. Collecting addresses one by one? Too slow. In between, there is a…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…