Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Building relationships and converting interested prospects depend on your ability to build a B2B email list and use effective techniques. Here are 11 ideas you can use today, whether you’re…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…
Although he can be tempting to send emails containing only images, know that it is not at all recommended. As in everything, excess is not a good thing. For an…
Email marketing is notoriously effective. A well-crafted message can significantly influence consumers and their purchasing decisions. However, for that to happen, said message must meet a myriad of criteria and…
The email template, does that mean anything to you? If you thought that creating an email required sharp graphics or computer coding expertise, know that this is not necessarily the…
Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…
Wondering why Gmail sometimes truncates your email messages, thus hiding the content with a “Message Clipped” and “View entire message”? An unpleasant technique that prevents recipients from seeing the entire…
Transactional email is one of the important points of the email marketing strategy. It not only makes it easier to reach recipients than with a promotional message, but also helps…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
A bounce is a bit like a package returned to the sender: the message did not reach its recipient for some reason. However, where a simple address error can be…
Because deliverability is essential in an emailing marketing campaign, it is essential to use all the tools and techniques available to you to make your emails arrive well in the…
In this blog, we often talk to you about emailing without having clearly explained what it is. That is precisely the goal of this article: to go back to basics…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
You have refined the object, content and design of your email, your list is ready, but did you think of the Pre-Header? Often forgotten or wrongly neglected, the header of…
In a list of subscribers, there are always a number of inactive contacts. Indeed, once registered, some people will stop opening the communications you send them for X or Y…
For email marketing experts, the quality of leads is crucial, as it ensures the success of their campaigns. Indeed, bad leads, or low-quality prospects, can not only harm conversion rates…
There are many details to check and refine to maximize the chances of your emailing campaign even before it is sent. Among these, today we will talk to you about…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
Although we are numerous and numerous to exchange dozens of e-mails every day, or more, some points are still fuzzy. When you send an email, the field “To” allows you…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…
One of the essential factors to ensure the success of your email sending operations is choosing the right port for your emails. In this article, we will explore the main…
And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…
The main purpose of any respecting web marketing campaign is to reach the recipient inbox. A journey shot, and especially monitored by organizations responsible for evaluating your reputation as sender.…
If you observe the good practices of emailing, your shipment should arrive in the recipient’s box. However, despite the best will of the world, it happens that your email, as…
We’ve already touched on the topic of hard bounces and soft bounces in a previous article. Here, we’ll take a closer look at the concept of “bounce” in email marketing—that…
Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…
Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
Classic scenario: you’re checking your emails, and one catches your eye because you don’t recognize the sender. You then wonder whether it’s spam or an important email. How can you…
We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
One might think that it is a detail, yet it is of major importance in a campaign. Specialists know it, the object of the email is a crucial element that…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
With the growing number of spam and unwanted mails of all kinds, more and more visitors are saving their personal email address using single-use email, a bit likewise a digital…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
Emailing is one of the most effective methods for engaging an audience, yet the competition to capture the recipient’s attention is fiercer than ever. To stand out in crowded inboxes,…
After discussing the image format for email campaigns in a previous article, we’re returning to this topic with the equally important subject of image size. Why? Simply because an email…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…