As with each year-end, we offer you the chance to anticipate the following year by providing key dates you shouldn’t miss, as well as some suggestions for your future marketing campaigns. Focus on 2025 and its highlights!
January
January 1st: New Year’s Day
The beginning of the year is a great time for wishes and resolutions. Send personalized messages to wish your customers a happy new year and offer special New Year’s deals.
January 8th to February 11th: Winter Sales
Plan email and SMS campaigns to inform your customers about ongoing promotions, highlighting key products and limited-time offers.
Other dates to remember
- 20: Blue Monday
- 27: Community Managers Day
- 28: International Data Privacy Day
February
February 9th: Super Bowl
Although primarily followed in the United States, the Super Bowl is gaining international popularity. Take advantage of this event to engage your audience with themed campaigns, especially if your product or service is related to sports or entertainment.
February 14th: Valentine’s Day
Valentine’s Day is the perfect occasion to offer special deals. Segment your audience to send targeted messages, such as gift ideas or promotions for romantic dinners.
Other dates to remember
- 2: Candlemas
- 6 to 8: World Days Without Mobile
- 11: Safer Internet Day
- 27: Pokemon Day
March
March 8th: International Women’s Day
Celebrate this day by highlighting products/services for women or supporting women’s causes.
March 20th: Start of Spring
The change of season is a great time for new things. Present your new collections and encourage your customers to prepare for the beautiful season.
Other dates to remember
- 2: Grandmother’s Day
- 11: International Startup Day
- 14: Pi Day
- 15: Digital Cleanup Day
- 31: World Backup Day
April
April 20th: Easter
Easter is synonymous with celebration, sharing (and indulgence!). Offer special deals on seasonal products and organize contests to engage your audience.
April 22nd: Earth Day
Earth Day is an excellent opportunity to show your brand’s commitment to sustainability. Use this date to highlight your eco-friendly initiatives, offer special promotions on your ecological products or services, or launch an awareness campaign.
Other dates to remember
- 1: April Fools’ Day
- 26: World Intellectual Property Day
May
May 15th: International Day of Families
Highlight special offers or activities to share with the family. This day is an opportunity to strengthen ties with your audience by valuing time spent together.
May 25th: Mother’s Day
Celebrate mothers by offering gift ideas and special deals. Personalize your messages to touch your customers’ hearts and encourage them to celebrate this day.
Other dates to remember
- 1: World Password Day
- 4: Star Wars Day
- 20: World Bee Day
June
June 15th: Father’s Day
Just like Mother’s Day, offer gift ideas and promotions dedicated to dads. Consider segmenting your audience to send relevant and personalized messages.
June 25th to July 22nd: Summer Sales
Prepare your campaigns in advance to inform your subscribers of upcoming offers. Use teasers and previews to spark interest and encourage purchases from the start of the sales.
Other dates to remember
- 11 to 14: Viva Technology Fair
- 21: Start of Summer
- 27: Micro, Small and Medium Enterprises Day
July
July 14th: Bastille Day
Take advantage of this iconic date to present offers or events related to French culture.
Summer Holidays
Adapt your communications based on popular destinations at the moment and your clients’ seasonal needs.
Other dates to remember
- 2: UEFA Women’s Euro 2025
- 4: Baccalauréat Exam Results
- 25: System Administrator Appreciation Day
August
August 12th: International Youth Day
Take advantage of this occasion to highlight products or services aimed at the youth. Organize contests or events to engage this age group and strengthen your presence among them.
Other dates to remember
- 1: World Wide Web Day
- 8: International Cat Day
- 31: World Blog Day
September
September 1st: Back to School
Anticipate the back-to-school season by offering deals on school supplies, clothing, or educational services. Plan your campaigns starting in August to capture the attention of parents and students.
September 21st: International Day of Peace
Show your commitment to peace by supporting causes or organizing events related to this theme. Authentic communication will enhance audience trust.
September 22nd: Start of Autumn
The change of season is ideal for presenting new products or services. Encourage your customers to prepare for autumn with special offers.
Other dates to remember
- 6 to 7: Lille Braderie
- 13: Programmers and Developers Day
- 20: Software Freedom Day
- 30: International Podcast Day
October
October: Breast Cancer Awareness Month
Support the fight against breast cancer by participating in initiatives or donating a portion of your sales to associations. Communicate your commitment to raise awareness and mobilize your audience.
October 31st: Halloween
This Anglo-Saxon date has spread in France and presents excellent marketing opportunities. Organize themed campaigns, costume contests, or promotions on Halloween-related products.
Other dates to remember
- 1 to 31: Cybersecurity Month
- 5: Grandfather’s Day
- 13: International Hamburger Day
- October 18th to November 2nd: Toussaint Holidays
- 20: World Statistics Day
- 26: Daylight Saving Time Ends
November
November 28th: Black Friday
Black Friday has become an essential event and attracts many consumers. Offer exceptional deals and launch campaigns in the days leading up to the event to maximize your visibility. Also highlight key products or promotional bundles to boost sales.
Other dates to remember
- 1 to 30: No Tobacco Month
- 1 to 30: Movember
- 4: Common Sense Day
- 27: Thanksgiving
December
December 1st: Cyber Monday
Cyber Monday is an extension of Black Friday, focusing on online shopping. Implement special discounts and reduced shipping fees to encourage your subscribers.
December 25th: Christmas
Year-end holidays represent a crucial peak of activity for businesses. From the beginning of the month, run campaigns highlighting gift ideas, personalized services (like gift wrapping), and exclusive offers.
Also, plan an abandoned cart campaign to remind potential customers of items left in their carts.
December 31st: New Year’s Eve
In December, consumers also plan for New Year’s Eve. Use this time to promote festive items such as clothing, party products, or offers for restaurants and events. Last-minute campaigns, especially via SMS, can be particularly effective in capturing impulse buyers.
Other dates to remember
- 13: Raclette Day
- 19: International Ugly Christmas Sweater Day
- December 20th to January 5th: Christmas Holidays (all zones)
- 21: Africa Cup of Nations (in Morocco, until 1/18)
- 26: Boxing Day
Happy 2025 planning to you!
