It is essential for a company to be able to communicate with its customers, whether they are acquired or potential. To not miss any important message, the Email Catch-All address presents itself as an effective solution since it allows you to receive all messages, including those sent to an erroneous address. However, it also has its limits. Let us look together at the advantages and disadvantages of this address “Catch-All”.
What is a Catch-All email address?
An Email Catch-All address is created in order to receive messages sent to nonexistent or non-valid addresses in your field. For example, if a recipient wishes to send you a message to email@example.com, but it is wrong and by typing rather firstname.lastname@example.org, the message will not happen to destination. On the other hand, if you have a Catch-All address for your domain, It is on this that the message will be received.
The advantages of a Catch-All address
The Catch-All address prevents an important email from escaping you because the address has been poorly seized or spelled. Thus, your business ensures that no prospects, requests or even no complaints relating to a possible problem. An asset to maintain good relations with your suppliers and your target audience.
The Catch-All address is also a good way to organize your emails, by offering a single reception box for all generalist messages, instead of creating several accounts. Thus, your professional address will not be drowned under a host of email.
The disadvantages of a Catch-All address
On the other hand, you may at the same time receive many unwanted emails, and sorting could be difficult between rotten and legitimate mail. You should know that spam are often very numerous on Catch-All, since they are designed so as not to reject any email. Moreover, it would seem that Google advises the creation of such an address, because that the number of incoming messages can, in some cases, exceed the limit accepted by Gmail messaging. An overflow that would cause the account closure, and therefore the delay or rejection of legitimate messages.
Regarding marketing specialists by email in B2B, the Catch-All addresses are to be avoided at all costs, because they generate a high rebound rate, and therefore unfortunate consequences for their campaigns. Hence, the importance of having the emails check and validates from a mailing list before sending.
The verification of your Catch-All email address
Given the number of emails received on an All Catch address, it is imperative to check it regularly. You can do it yourself, but know that this is likely to take time. The other option, more practical and faster, is to have it checked by a tool designed for this purpose as Captain Verify.
What if the address entered is invalid, but without catch-all?
If one of your customers, prospects or suppliers sends you a message, but is mistaken in the address, and you don’t have a catch-all, it will simply receive an error message. It will then have plenty of time to check the spelling of the address and then return the email. This certainly adds one more step, but at least the person will then have the right address, and you will receive the message in your inbox, Without having to sort through the spam tide.
So, Catch-all address or not? Let’s say that the answer depends on each company. If you notice for example that people are often mistaken in your email address or that you find it easier to organize yourself, in this case the answer is “yes”. If the idea of being invaded by spam repels you, in this case, keep your classic address. In case of hesitation, nothing prevents you from creating a catch-all email and seeing on a time defined if this solution works for you or not.