Email Marketing

Email marketing has been around for decades, but it remains one of the most effective digital communication channels when done right. Make sure your strategies are up to date so that your emails get delivered. Find out about our tips and best practices for creating engaging messages, testing campaigns, and creating emails that encourage readers to take action.

Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how the making of a site or another web support influences its performance. What is the A / B testing? A/B testing or split testing is a technique of simultaneously comparing two supports by presenting them with two groups of the same size, in order to…