More than just a performance indicator, the engagement rate tells how your subscribers interact with your content, how loyal they are to you, what they find interesting… or not. Real…
Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…
Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
Do you want to reopen dialogue with customers or visitors who left your site empty-handed? That’s exactly the purpose of email retargeting, an effective technique that allows brands to reconnect…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…
The topic of sending an anonymous email raises many questions and concerns. As electronic communication is now ubiquitous in both personal and professional communications, the issue of anonymity in emails…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
Let’s be clear: a lead is not a prospect. Even though these two terms are often confused, they signify distinct stages in the buying journey. Knowing exactly whom you’re speaking…
The SMTP server is an essential element for sending emails. Whether you are a casual user or a professional, it is important to know it to correctly configure your email…
Today, we are talking about writing, fonts, typography. Because yes, like any other detail, the visual aspect of your words, if well chosen, can transform a simple promotional message into…
The newsletter is an essential, durable and redoubtably effective tool in a marketing campaign. Loyalty, accurate targeting, hike traffic, excellent king, etc. It is a communication lever that offers valuable…
Regarding email communication, the way you conclude your message is just as important as the content itself. The quality of the closing phrases you use is crucial because they provide…
When we talk about performance in email marketing, we often mention the open rate, deliverability, or even the
Email address verification is a common practice for many email marketing companies. Here, we revisit the topic by clarifying the main differences between validation and verification, and then exploring the…
When looking to create a free email address, many email platforms now require mobile phone number verification. This measure is intended to enhance security and reduce the number of fraudulent…
For years, the open rate has been the quintessential barometer of email marketing. A simple number, seemingly reliable, that reassured as much as it guided: if an email was opened,…
In the digital age, using an email address to locate social media accounts has become a common practice. Whether for personal, professional, or security reasons, knowing how to conduct this…
Email has become an essential part of our daily lives and professional activities. There are two main methods for managing your emails: webmails and email software. Understanding the distinctions between…
After explaining in a previous article how to find an individual’s email address in general, we now focus on businesses. In the world of B2B, effective communication with other organizations…
Loyalty is not just a matter of promo codes or well-crafted newsletters. It relies on a more complex alchemy, where deciphering subscriber behavior, anticipating their needs, and the relevance of…
Since email is one of the primary means of communication and is ubiquitous in the professional realm, robust protection is essential. Indeed, the proliferation of junk mail and phishing attacks…
Finding email addresses can be useful in many situations, whether for emailing, professional networking, job hunting, or personal contacts. At first glance, it may seem like a daunting task, but…
We have discussed many times the fact that it is essential to regularly clean your contact lists. The question we are looking at today, therefore, does not focus on the…
Cold mailing, involves sending emails to prospects who have had no prior contact with your brand. Contrary to popular belief, this type of mailing is far from obsolete or useless.…
Imagine receiving an alert as soon as a prospect clicks on a link in your email, or having your CRM automatically update when a contact unsubscribes. No need to go…
With the increasing frequency of malicious activities and threats on the internet, it’s crucial for reputable businesses and users to be well-protected. Among the organizations significantly contributing to the fight…
Success in an email marketing campaign isn’t solely based on the open rate. There are other vital metrics to consider to gauge success. Today, we will delve into the topic…
In recent years, email marketing has been revolutionized by giants like Google and Yahoo who have imposed new standards regarding email authentication. Today, Microsoft joins them with its own series…
DomainKeys Identified Mail (DKIM) is a cryptography-based authentication mechanism for email sending. It allows for the verification of the integrity of messages as well as the legitimacy of the sender,…
In the digital realm, ensuring information security is paramount to protect users against various threats like phishing or other malicious attacks. One of the most effective ways to enhance security…
On shipping platforms, the term “delivered” seems to be good news. It’s a checked box, a milestone reached, a reassuring percentage when it is high. But what does it really…
Email marketing remains a fundamental pillar of business communication strategy. To ensure the success of your campaigns, the content sent isn’t the only key element to consider; your sender reputation…
A degraded customer database is a ticking time bomb and can bring numerous issues that affect not only conversion rates but also the sender’s reputation. Worse still, it can lead…
When you receive an email from an unknown or suspicious sender, it can be useful to know the geolocation of the person who originated the message. This is not only…
We live in a world where professional communication is primarily through email. Be it for marketing, customer interaction, or promotional operations. Therefore, the validity of the email addresses you use…
Digital marketers are heavily investing in automation and personalization, convinced that technology alone can ensure success. Yet, behind every successful campaign, an invisible element makes all the difference: data quality.…
When you send emails, it is essential that they reach their recipients and end up in their inbox rather than in a separate folder or in spam. Deliverability and inbox…
The proliferation of spam and irrelevant emails represents a daily challenge. Google, through its Gmail service, continues to innovate by employing the most advanced technologies to offer an unparalleled user…
Cold email is often seen as an intrusive practice or equated with spam. However, if done correctly, it can become a formidable weapon for generating qualified leads and forging professional…
The IP address is a key point in the field of emailing, and the reputation of this same address is essential to ensure the deliverability of your sending, as it…
Engagement is the key indicator that measures the interest and involvement of your subscribers in your email campaigns. It is not limited to open rates but also includes clicks, the…
Because in emailing each click can translate into potential gain, optimizing the click-through rate is crucial. A high click-through rate means your messages resonate with your audience and lead to…
Let it be known: a message that ends up in the spam folder is a lost message. Among the most commonly used tools for filtering spam, SpamAssassin is one of…
Imagine launching a meticulously prepared emailing campaign, only to realize that your emails never reach their destination. The reason? Your domain or IP address has been placed on a blocklist.…
The web is teeming with spambots, computer programs designed to send or assist in the sending of spam. They can collect email addresses directly from websites, as well as send…
In the case of an email campaign, how do you ensure that your messages are well received, do not end up in spam, and, most importantly, do not trigger user…
CRM (Customer Relationship Management) data represents a real treasure for businesses. It enables them to make informed decisions based on specific information, and to build strong relationships with their customers.…
The success of your email campaigns does not rely solely on the content you offer, but also on the flexibility you provide to your audience. Indeed, recipients should be able…
You have probably already found yourself in the following situation: you write an email, you press “send”, then immediately regret this gesture for a reason x. We all lived this…