The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this interaction has been done digitally. Thus, advice, opinions and information on a particular service or product are now displayed online via sites, platforms and forums, giving an ultra-connected dimension to sales. Let’s find out together what social selling is and how important it is to…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious…
Although the practice is less and less common, there are still many companies that, to communicate by email with their…
The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily access all the information about them. The main idea of CRM? Put the customer at the heart of the strategy to effectively respond to his needs and expectations. What is CRM? The CRM is the acronym for “Customer Relationship Management” and refers to customer relationship…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a…
E-mail marketing has become a must-see used by a very large number of companies. The opt-in is part of the…
In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is he who is responsible for sending the mail to your recipients. It is therefore an indispensable protocol for sending emails. Let’s look closer what these letters mean and how does this key device work. What is SMTP? First, it is important to remember that all…
Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it is unfortunately part of our daily life and remains very problematic. It’s not for nothing he is nicknamed “spam”! Despite great progress made in the fight against this unwanted, it resists largely and represents a very wide percentage of emails received by individuals. What is…
The newsletter is an essential, durable and redoubtably effective tool in a marketing campaign. Loyalty, accurate targeting, hike traffic, excellent…
