The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this interaction has been done digitally. Thus, advice, opinions and information on a particular service or product are now displayed online via sites, platforms and forums, giving an ultra-connected dimension to sales. Let’s find out together what social selling is and how important it is to…

The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily access all the information about them. The main idea of CRM? Put the customer at the heart of the strategy to effectively respond to his needs and expectations. What is CRM? The CRM is the acronym for “Customer Relationship Management” and refers to customer relationship…

In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is he who is responsible for sending the mail to your recipients. It is therefore an indispensable protocol for sending emails. Let’s look closer what these letters mean and how does this key device work. What is SMTP? First, it is important to remember that all…

Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it is unfortunately part of our daily life and remains very problematic. It’s not for nothing he is nicknamed “spam”! Despite great progress made in the fight against this unwanted, it resists largely and represents a very wide percentage of emails received by individuals. What is…