It is not because your proposal is enticing, that your content is good, that your email will necessarily be well received, and this in every sense of the word. Sometimes…
After the email validation improves inbox placement, we stay here in the theme, but this time approaching in more detail the services which precisely offer to do so. If the…
Have you refined and tested your emails? Are you ready to send them? Not so quickly, there is still a crucial task to be forgotten, namely to validate the targeted…
A line in your DMARC report can show spf=fail even when the domain is still protected and the message still landed in the inbox. For each sending source, an aggregate…
Occasionally appearing in our inboxes or contact lists, the domain ymail.com often intrigues. Many question its validity or fear fraud, as this suffix is much less common than the traditional…
The first email of a sequence produces only 41.4% of replies. Follow-ups bring in the remaining 58.6%, according to the 2026 Belkins study of its 2025 B2B campaigns. An effective…
Why can an SMS marked “delivered” by the sending platform never actually show up on the recipient’s screen? The question comes up once a campaign wraps, with no clicks and…
Are your campaigns landing in spam while your sending tool reports successful deliveries? Open Postmaster Tools first: sender reputation shows up in the spam rate. A spam rate below 0.10%…
Do you have a website and want to attract qualified visitors to it? If you haven’t thought about it yet, sending SMS is an excellent tool for generating traffic and…
Should you change your signup form because Chrome can now confirm a Gmail address in one click? On July 8, 2026, Google opened the origin trial for a new protocol,…
Deliverability is crucial in an email campaign. No matter how much you will refine all the creation of your message, the main purpose of the latter is that it can…
After addressing the subject of the checklist before sending an email, it is natural to talk about the preview of email since that is just part of the tests to…
In marketing, above all sending email, a small control list is essential. This will allow you in particular to analyze different crucial elements of the message sent in order to…
We covered the subject of BIMI (Brand Indicators for Message Identification) in a previous article. Before it can be displayed correctly in the inbox, this logo must meet several requirements.…
The SMS marketing, which, let’s recall, reaches record reading rates of 98%, is a powerful tool that no longer really needs to prove itself. A formidable weapon indeed, but one…
Does your _dmarc TXT record still contain a pct=50 tag? It has served no purpose since May 20, 2026. On that date, the IETF published DMARCbis as three RFCs: RFC…
Your mail client shows only a few fields of an email header: From, To, Subject and Date. The rest of the technical block stays hidden, and that is where the…
Conventional wisdom says to send SMS at noon, during the lunch break. The largest available data volumes tell a different story. At Omnisend, which analyzed 294 million SMS sent in…
Common scenario: You send an email campaign to invite your clients to a webinar, a flash sale, or an exclusive event. They are interested, but among other emails, daily life,…
We have already seen it in a previous article, it is crucial to build and keep clean diffusion lists. Indeed, one of the main reasons for a weak king after…
Yet the contact list hasn’t changed in six months, and the bounce rate keeps climbing anyway. Plenty of email marketers have been living this scenario since late 2025: deliverability drops…
Update of November 4, 2026: Cybermalveillance.gouv.fr warns of a wave of fake texts impersonating ANTAI, the French traffic fine agency. One example reported by victims: “INFO ANTAI: Vous avez un…
Warm-up is essential for emails sent from a new IP and/or a new domain name. Instead of a massive cold sending, it is better to start small and then tend…
Open rates are no longer a safe baseline. On April 14, 2026, the CNIL published its recommendation on tracking pixels. Deliberation No. 2026-042 of March 12, 2026 classifies open-tracking pixels…
The management of unwanted emails is a headache for many. Gmail, known for its innovations in email management, seems to be preparing a new feature called Shielded Email. This innovation…
A brand’s logo can appear next to an email in Gmail or Yahoo Mail thanks to BIMI (Brand Indicators for Message Identification), a DNS record that tells mailbox providers where…
Will iOS 26 kill SMS marketing? That’s the question CRM teams have been asking since Apple announced the “Unknown Sender” filter. The short answer: no. The useful answer: it depends…
Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are…
As we know, SMS is a direct marketing channel that has the advantage of offering immediate reach and an impressive open rate. But what to do when your clients stop…
Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your…
You’re working the register on a Saturday afternoon. A regular customer pays, you slip them a newsletter signup card, and they scribble down their address between the next two customers…
Easy to use and inexpensive, emailing is an excellent communication tool which, when used well, allows you to make itself known, to quickly transform prospects into customers, to establish a…
Gmail continues to innovate to protect its users. Recently, Google announced its support for the Common Mark Certificate (CMC), a new type of BIMI (Brand Indicators for Message Identification) certificate.…
Your campaigns are landing in spam and your email platform says everything is fine? That’s one of the most frustrating situations for an email marketer: deliverability shows 98%, open rate…
Forced sale, cold and impersonal emails are no longer relevant. In a world where messages arrive every day by dozen in their reception box, consumers want real, conviviality, personalization and…
The rules for sending emails are of paramount importance to ensure the successful delivery of messages to users’ inboxes. Orange has recently revised its requirements for senders, aligning itself with…
The thresholds have been public since February 2024: Gmail’s sender guidelines set a hard requirement at 0.3% spam complaints, and most platforms consider a hard bounce rate above 2% per…
The silences after a first exchange can sometimes seem endless. Yet, a simple follow-up email can reignite a discussion, unblock a situation, or even turn a hesitant prospect into an…
Your campaign just went out. 400,000 emails sent, delivery rate reported by your ESP: 98.2%. Three days later, your CMO opens the report: open rate has collapsed to 8% compared…
Call-to-action is the key to interactivity in digital marketing campaigns. Despite its apparent simplicity, this small button is not always easy to design in terms of form, placement and integration.…
You’re 10 days out from Mother’s Day 2026. Most email marketing guides told you to start in April, build a gift guide 21 days out, segment your VIPs 30 days…
A visually attractive email makes all the difference. Why ? Because before reading the message sent, your audience will judge him at first glance and make a first impression. So…
Professional SMS offer an impressive open rate, with nearly 98% of messages opened within three minutes of receipt. However, an SMS can lose its effectiveness if sent at the wrong…
How many contacts do you lose because your first SMS reads like an automated acknowledgment? SMS open rates reach 98% according to 2025 industry benchmarks (Omnisend, Sinch, Infobip). 90% of…
The welcome email is the very first message that your new subscribers receive after registering or having created an account. This first real contact is therefore essential, especially since the…
We are in the era of inclusion and it is more than high time to adapt. An all the more important fact in marketing and, we will see here in…
After several months without sending, your list is no longer the same. Addresses become invalid, ISPs recycle abandoned mailboxes into spam traps, and subscribers no longer recognize you. Resuming sends…
Emailing is an essential marketing tool for the efficiency of your campaigns. Easy to set up, it offers large customization possibilities, an excellent interaction with your audience and good possibilities…
For email marketing experts, the CTR (Click-Through Rate) is one of the most revealing measures of user engagement who have taken action by clicking on a link. But beyond the…
Among the different choices to make to build your email campaign comes the question of the format, namely if you choose to opt for the HTML or the Plain-Text. It…
In March 2026, during an internal routing test, a deliverability team of a European ESP discovers that their emails to Mailman mailing lists consistently fail DKIM checks, despite correctly configured…
Today, we are talking about magic links. Nothing truly magical in the literal sense, but a method of authentication that is increasingly popular. It’s undeniable that this type of link,…