With the explosion of Chat GPT and other platforms, Artificial Intelligence has taken on a significant role in the professional world. Marketing experts are not spared from this technological revolution.…
While marketers typically talk about segmentation, open rates, or personalized content, the MTA and verification work behind the scenes to ensure that your email campaigns reach the inbox. Today we…
Emailing is a great marketing tool when used properly. The quality of your mailing lists and your content is critical to achieving your target, keep a good rate of deliverability…
Because prospects and buyers are above all human beings, psychology is an indispensable angle in a marketing strategy. Use it properly will allow you not only to increase the commitment…
If you didn’t know already, we inform you that as of February 2024, Gmail, Yahoo, and AOL will no longer accept unauthenticated emails. This is particularly valuable information for email…
Focus on Quadient Quadient is an international company that is a leader in enterprise communications. Its mission: to simplify and automate interactions between organizations and their customers, to make every…
The use of email marketing in the field of e-commerce can be extremely efficient and paying. Increased sales, customer engagement / prospects, increased loyalty, useful information sharing, etc. This versatile…
Some email endings are like swinging doors: you pass through them without realizing, and the opportunity to act closes immediately. Closing an email is no longer just a simple “Sincerely”…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company that uses it. Indeed, this method provides automated management of…
Customer’s life cycle and emailing are directly related. Indeed, optimizing the relationship you, business, maintain with your customers by accompanying them from beginning to end, and building with them a…
In B2B, Prospection Emailing is a tool that can be particularly effective if it is well-used. Transforming contact with appointments and prospects in future customers: these are the main objectives.…
Focus on Retraite.com Retraite.com is an independent site dedicated to the simulation and comparison of retirement savings solutions. Its mission? To offer the French free access to reliable information on…
In recent years, due to the digital age, one can only observe the explosion of personal data shared on social networks. Platforms like Facebook, Twitter, Instagram, and LinkedIn are teeming…
Progress is good, but it’s not everything. At a time when generative AI, dynamic content, and real-time personalization are invading our daily lives, it’s good to return to the essentials.…
It is not always easy for a company to know which acquisition lever to use to generate more traffic to its site, to convert prospects into customers, and to optimize…
The Gmail Promotions tab is often seen as a hurdle to visibility by marketers. However, this classification is not inherently negative and follows a precise logic, allowing it to be…
The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…
Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…
Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…
Given the vast number of messaging services available today, one might wonder what a solution like Mail.com is truly worth. How credible is it really? What can be expected in…
Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…
Prospecting is no longer just a numbers game. Today, every inbox is overflowing with solicitations. The difference? It lies in intent, clarity, and boldness. Many dream of explosive growth. But…
In emailing, the hyperlink is not just a simple path to a web page: it’s a crucial fork in the user’s journey, a direct bridge between your message and the…
As a company, do you really know your target, do you know who it is really? Reply “yes” to this question is a luxury that is only obtained by the…
GDPR, a direct impact on monetization and exploitation of client files The General Data Protection Regulation, abbreviated as GDPR for internationalized companies, is disrupting the digital landscape by introducing new…
In e-marketing, deliverability refers to the ability of an email to reach the recipient’s inbox. It is estimated that nearly 20% of commercial emails never reach their destination. This figure…
For some of you, the term “DNS” surely evokes something vague, or even ultra-technical, better left to the experts. Yet, this famous DNS is like the GPS of your emails.…
One of the key tools for measuring the effectiveness of an emailing campaign is the opening rate of sent messages. I propose here to better understand what it is, to…
Occasionally appearing in our inboxes or contact lists, the domain ymail.com often intrigues. Many question its validity or fear fraud, as this suffix is much less common than the traditional…
How to be sure that a message we receive is sent by a reliable sender? How to know if it is a legitimate email and not an attempt at spam…
The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…
Focus on Infocob Solutions For nearly 30 years, Infocob Solutions has been offering IT products to SMEs-SMIs in all sectors with the goal of increasing their productivity. To achieve this,…
Imagine opening your inbox, tired of the many monotonous emails you receive daily. Suddenly, a message catches your eye. Not because of its text, but because of its image. This…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy.…