Progress is good, but it’s not everything. At a time when generative AI, dynamic content, and real-time personalization are invading our daily lives, it’s good to return to the essentials.…

Big Data: the essentials to know

The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…

Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…

Return Path: the essentials to know

Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…

KPI Marketing: Essential Indicators

Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…

Prospecting is no longer just a numbers game. Today, every inbox is overflowing with solicitations. The difference? It lies in intent, clarity, and boldness. Many dream of explosive growth. But…

gdpr email marketing

GDPR, a direct impact on monetization and exploitation of client files The General Data Protection Regulation, abbreviated as GDPR for internationalized companies, is disrupting the digital landscape by introducing new…

ymail valid email or not

Occasionally appearing in our inboxes or contact lists, the domain ymail.com often intrigues. Many question its validity or fear fraud, as this suffix is much less common than the traditional…

Customize sender DNS

Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…

Happy group using laptop with social media icons.

The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…

The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily…

Infographic on Simple Mail Transfer Protocol (SMTP) components.

In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is…

Mail, e-mail: choosing the right word

Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…

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