Structuring an email strategy means combining operational efficiency with quality interactions. Email templates allow for automation while maintaining personalization, turning each customer interaction into a conversion opportunity. Let’s explore how…
Emailing is a very common marketing strategy, redoutably efficient and useful for building a long-term relationship with prospects as customers. CAUTION However, it’s a double-edged weapon that, if it’s badly…
Creating effective professional newsletters without depending on a developer or designer has become accessible to everyone thanks to email builders. These solutions are transforming how businesses design, personalize, and send…
Have you ever heard of the RCS? Considered as the SMS of the future, this evolution of text messaging offers not only an incredible interactivity, but also interesting features, thus…
Email copywriting is not just about writing texts; it is the driving force behind Customer Lifetime Value (CLV). In an ecosystem where attention is a scarce resource, optimizing your email…
Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
As the light dims, activating dark mode becomes second nature on our screens. Dark mode has permeated our digital habits and is also changing the way emails are designed and…
Classic scenario: you’re checking your emails, and one catches your eye because you don’t recognize the sender. You then wonder whether it’s spam or an important email. How can you…
We repeated many times, the secret of a good emailing campaign is to send the right message at the right time. But what is this good time, this perfect timing…
In the face of inbox saturation, standing out with emails that quickly capture attention has become a real challenge. More than just a question of content, the structure of an…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
When a recipient marks your email as spam, it remains one of the most dreaded actions in digital marketing. Yet, behind this simple click lies a ruthless barometer: the complaint…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
Whether through messages, on social media, or communication platforms: emojis are everywhere. These colorful little icons have gradually found their way into our personal written conversations and have even infiltrated…
The way we interact with digital interfaces is evolving rapidly, exposing consumers to increasingly sophisticated manipulative practices. In response to this observation, a new significant European regulation is emerging: the…
One might think that it is a detail, yet it is of major importance in a campaign. Specialists know it, the object of the email is a crucial element that…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
Email marketing is emerging as an essential lever for many businesses. Faced with this reality, a common question arises: should companies entrust their campaigns to a specialized agency or build…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
With the growing number of spam and unwanted mails of all kinds, more and more visitors are saving their personal email address using single-use email, a bit likewise a digital…
Today, we are stepping away from e-marketing topics to focus on a very specific profession: that of a Business Development Manager. This hybrid profile, midway between a strategist, a salesperson,…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
Zoom on Isoskele Isoskele is a data marketing agency recognized for its expertise in personalized communication and multichannel relationship campaigns. Its mission: to help brands create relevant and engaging customer…
Emailing is one of the most effective methods for engaging an audience, yet the competition to capture the recipient’s attention is fiercer than ever. To stand out in crowded inboxes,…
After discussing the image format for email campaigns in a previous article, we’re returning to this topic with the equally important subject of image size. Why? Simply because an email…
Anticipate for Better Communication: Here is a practical and comprehensive calendar to structure your speaking engagements throughout 2026. This monthly guide highlights key dates and engagement opportunities to leverage for…
Microsoft’s announcement regarding the discontinuation of support for SVG images directly inserted in the code of emails for Outlook Web and Outlook Windows marks a significant shift in email design.…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…
Catch-All emails have advantages and disadvantages. They risk creating rebounds and negatively impact your delivery rate, but can also open the door on significant contacts. That’s why it’s important to…
Spotlight on Cofordis Cofordis is aimed at retail chains with a loyalty program. Its mission: to help these brands fully leverage their data to offer relevant and personalized offers to…
A true bridge between what the client expects and what the company delivers, the POC orchestrates exchanges, maintains consistency in communication, and saves everyone valuable time. Let’s discover together who…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
Ah, invalid email addresses… those contacts you think are good, but who, in reality, will never receive your messages. For e-marketing experts, they represent a major obstacle. Hardly visible, they…
Because our inboxes are flooded with messages, it is essential for you, email marketing experts, to stand out with the most attractive sends possible. A well-designed template creates a positive…
A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Nowadays, emailing is a widely acclaimed tool in the field of marketing, a double-edged force that requires a minimum of knowledge in terms of law. Why ? Because it directly…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Launching an offer is a bit like stepping onto a stage: everything must be ready, from the set to the speech, otherwise the audience may quickly lose interest in the…
Understanding Data Deduplication Data deduplication is an essential process that helps streamline storage systems by eliminating excessive copies of data and minimizing the space utilized. This significantly decreases storage capacity…
Writing the subject of an email is truly an art today. With inboxes being flooded, a well-thought-out phrase can determine the success or failure of an emailing campaign. Behind every…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
Your team is looking for new accounts, but your files are not progressing. Buying ready-made databases? Too risky. Collecting addresses one by one? Too slow. In between, there is a…
The SMS marketing, often underestimated, is a powerful and direct communication strategy that is gaining popularity in the digital marketing world. It’s worth noting that between saturated email inboxes and…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…
Gmail, an essential tool for accessing inboxes, is preparing to significantly tighten its requirements for senders. Starting November 2025, Google will introduce modernized controls and increased transparency during rejections. For…
The Growth Hacking is a very popular term in recent years. Yet it is not always easy to know what it really matches. Marketing, Data Analysis and Software Engineering: The…
Emailing is an essential asset as part of an inbound marketing strategy. It is a tool that will play a major role in the generation of qualified leads, in loyalty,…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the second, older and traditional. The question that arises then is…
Not all contacts retrieved through a form or a landing page have the same value for your business. Some are genuine sales opportunities, others are merely curious with no purchase…
Buy or rent an e-mail address file can be a very tempting solution. This allows you to quickly get many contacts to send your messages, without having to take the…
Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…
