content marketing

Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content…

Big Data: the essentials to know

The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…

KPI Marketing: Essential Indicators

Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…

Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…

social selling

The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…

crm erp

The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily…

The essentials to know about the SMTP

In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is…