If you observe the good practices of emailing, your shipment should arrive in the recipient’s box. However, despite the best will of the world, it happens that your email, as…
We have already overdrawn the subject of hard bounces and soft bounces in a previous article. We propose here to address the subject of the bounces in emailing, namely a…
Have you ever heard of the RCS? Considered as the SMS of the future, this evolution of text messaging offers not only an incredible interactivity, but also interesting features, thus…
Email is a great way for a site to establish contact with its visitors and acquire new subscribers. Among the different existing tools, the mailto link is efficient and easy…
Sometimes a single image makes it possible to translate many words. Animated gifs are part of our daily life and are now immisculated in the professional setting. The integration of…
Whatever the quality of your newsletters, you will always have a certain rate of unsubscribe to mailing lists, there is nothing to do against that. On the other hand, you…
In an emailing campaign, it often happens that the sent messages come back to their recipient. A case little appreciated by the experts of emailing. Our question of the day…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
Nothing like a good story to captivate a hearing. It is also for this reason that the storytelling is a force for the brand that knows how to master this…
As we have seen in a previous article, transactional emails have a rate of openness and responsiveness much higher than marketing emails. But that does not mean that it is…
Although the omnivore system set up by MailChimp is reliable and effective, however, the matrix is mistaken by signaling legitimate accounts as being suspicious. You are explained here how to…
A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
Emailing is an essential asset as part of an inbound marketing strategy. It is a tool that will play a major role in the generation of qualified leads, in loyalty,…
Inbound and Outbound are two common marketing approaches. In recent years, the first seems to take the step on the second, older and traditional. The question that arises then is…
Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…
In the world of sale in B2B, we designate as “qualified” a prospect that is likely to buy a product or service. To determine this degree of qualification of a…
To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information about your prospects / customers. Everything goes through it, it…
Grand Cleaning Time has come for your contact lists! It’s time to dust, rub and shine this inventory of valuable names for your email marketing campaigns, and so for your…