Because prospects and buyers are above all human beings, psychology is an indispensable angle in a marketing strategy. Use it properly will allow you not only to increase the commitment…
Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content…
The use of email marketing in the field of e-commerce can be extremely efficient and paying. Increased sales, customer engagement / prospects, increased loyalty, useful information sharing, etc. This versatile…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company that uses it. Indeed, this method provides automated management of…
Customer’s life cycle and emailing are directly related. Indeed, optimizing the relationship you, business, maintain with your customers by accompanying them from beginning to end, and building with them a…
In B2B, Prospection Emailing is a tool that can be particularly effective if it is well-used. Transforming contact with appointments and prospects in future customers: these are the main objectives.…
Establishing a good B2B email strategy is not an easy business, but well done, it turns out to be a powerful tool for the company to generate major income. To…
It is quite common to associate newsletter and emailing, in the sense that these two marketing communication tools may seem similar and, as a result, be confused. However, there is…
It is not always easy for a company to know which acquisition lever to use to generate more traffic to its site, to convert prospects into customers, and to optimize…
If it is properly used, emailing turns out to be a great tool to conquer new customers, but not only. The latter is also very effective at retaining these same…
The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…
Today data management is a major topic and a crucial asset for businesses. Indeed, these same data are valuable resources that will allow organizations to make the right decisions about…
Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…
Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…
As a company, do you really know your target, do you know who it is really? Reply “yes” to this question is a luxury that is only obtained by the…
One of the key tools for measuring the effectiveness of an emailing campaign is the opening rate of sent messages. I propose here to better understand what it is, to…
The authentication of an email allows the recipient to make sure the message is safe and that it comes from the right person. This is possible thanks to systems set…
How to be sure that a message we receive is sent by a reliable sender? How to know if it is a legitimate email and not an attempt at spam…
Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…
The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy.…
Although the practice is less and less common, there are still many companies that, to communicate by email with their customers, still use the famous sender address “noreply”. A false…
The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a real scourge. It is a common tactic that it is…
E-mail marketing has become a must-see used by a very large number of companies. The opt-in is part of the paramount steps and intervenes in the goal of recovering contact…
In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is…
Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
The newsletter is an essential, durable and redoubtably effective tool in a marketing campaign. Loyalty, accurate targeting, hike traffic, excellent king, etc. It is a communication lever that offers valuable…
