How does inbound marketing work?

Unlike traditional marketing techniques and advertising, inbound is not about overtly pushing the consumer to buy, but rather about making it come naturally to you. A shade that is very…

5 Examples of B2B data enrichment

To optimize the efficiency of your campaigns and make the best possible decisions, you need accurate, reliable and consistent information about your prospects / customers. Everything goes through it, it…

content marketing

Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content…

Big Data: the essentials to know

The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…

KPI Marketing: Essential Indicators

Widely used in all modern businesses, especially at the marketing level, KPIs make it possible to measure different types of performance in relation to established objectives, and thus make decisions.…