Because prospects and buyers are above all human beings, psychology is an indispensable angle in a marketing strategy. Use it properly will allow you not only to increase the commitment…
A 0.45% response rate and a 5% response rate can describe the same campaign. Belkins shows this in its 2026 study of 2025 sends: the first is calculated on every…
If you didn’t know already, we inform you that as of February 2024, Gmail, Yahoo, and AOL will no longer accept unauthenticated emails. This is particularly valuable information for email…
Focus on Quadient Quadient is an international company that is a leader in enterprise communications. Its mission: to simplify and automate interactions between organizations and their customers, to make every…
Content marketing is literally mounted in grade this last decade, even outperforming some traditional marketing methods. Perceived as more natural, more relevant and guaranteeing a real added value, the content…
The use of email marketing in the field of e-commerce can be extremely efficient and paying. Increased sales, customer engagement / prospects, increased loyalty, useful information sharing, etc. This versatile…
Which email ending actually gets the recipient to reply or click? The one that asks for a single action, gives a deadline, then stops. One precise closing sentence and a…
Focus on Quintésens Since 2009, the Quintésens Group has been assisting individuals in managing and optimizing their assets. Its mission: to make asset management accessible, clear, and efficient, regardless of…
Strong many advantages and constant growth in recent years, marketing automation is definitely a competitive asset for the e-commerce company that uses it. Indeed, this method provides automated management of…
Where does each contact in your database stand: cold prospect, customer being onboarded, account drifting away? The customer lifecycle is the sequence of stages a contact goes through with a…
There is no such thing as an alt tag. Alt is an attribute of the <img> tag: it holds the image’s alternative text, shown when the image fails to load,…
Across 7.5 million cold emails sent in 2025, Belkins measures an average reply rate of 0.45%, calculated on the total number of emails sent (Belkins 2026 study). A B2B prospecting…
Focus on Retraite.com Retraite.com is an independent site dedicated to the simulation and comparison of retirement savings solutions. Its mission? To offer the French free access to reliable information on…
Pulling prices or product sheets from a public website is generally allowed in France. Data scraping changes nature when it targets identifiable people: the GDPR (EU Regulation 2016/679, applicable since…
Progress is good, but it’s not everything. At a time when generative AI, dynamic content, and real-time personalization are invading our daily lives, it’s good to return to the essentials.…
Are email marketing and a newsletter the same thing? Nearly: a newsletter is one type of email marketing, sent at regular intervals to subscribers who signed up to be informed.…
Which acquisition channel actually brings traffic to your site, and which one deserves your next euro? A traffic acquisition channel is the route a visitor takes to reach you: search…
The Gmail Promotions tab is often seen as a hurdle to visibility by marketers. However, this classification is not inherently negative and follows a precise logic, allowing it to be…
Eight customer retention actions can trigger a second purchase without crushing your margin, and all of them run by email, from the welcome email to responsive customer service. Each one…
The world has never produced as many data, especially because of digitization. Smartphones, social networks, social media, online services, connected objects, etc. The mass of information that passes every day…
A database of 50,000 contacts with 2% invalid addresses means 1,000 messages coming back as hard bounces on every campaign. The CRM still shows 50,000 rows. Data quality lives in…
How does the audience interact with your emails when they open them? This is the question answered by the reactivity rate, a very useful indicator for evaluating the real engagement…
Sending emails is essential for businesses. However, sending an email to a person is one thing, getting it to its destination is another. What happens to the famous bounce messages…
Given the vast number of messaging services available today, one might wonder what a solution like Mail.com is truly worth. How credible is it really? What can be expected in…
Email was not born in an ivory tower. It emerged from drafts, trials, errors, and above all, curious enthusiasts seeking instant connection. Understanding this journey is to grasp how a…
Prospecting is no longer just a numbers game. Today, every inbox is overflowing with solicitations. The difference? It lies in intent, clarity, and boldness. Many dream of explosive growth. But…
Mastering the use of email aliases is no longer reserved for a circle of digital insiders. Today, this essential feature is becoming indispensable for effectively organizing one’s inbox, limiting the…
In emailing, the hyperlink is not just a simple path to a web page: it’s a crucial fork in the user’s journey, a direct bridge between your message and the…
Do you know who opens your emails, and what it would take for that person to click? A marketing persona answers that question: it is a fictional, named profile built…
Finding your email address in a data breach does not prove your account was hacked. To know whether your email address has leaked, enter it on Have I Been Pwned:…
For some of you, the term “DNS” surely evokes something vague, or even ultra-technical, better left to the experts. Yet, this famous DNS is like the GPS of your emails.…
83% of deliverability failures come down to a degraded sender reputation (Mailforge, January 2026), a signal far more decisive than the content of the message itself. A good email open…
The authentication of an email allows the recipient to make sure the message is safe and that it comes from the right person. This is possible thanks to systems set…
Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…
The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…
Focus on Infocob Solutions For nearly 30 years, Infocob Solutions has been offering IT products to SMEs-SMIs in all sectors with the goal of increasing their productivity. To achieve this,…
Every day, hundreds of billions of emails flood our inboxes. It’s no wonder that brands struggle to make their mark. The problem is no longer sending a message: it’s about…
Imagine opening your inbox, tired of the many monotonous emails you receive daily. Suddenly, a message catches your eye. Not because of its text, but because of its image. This…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy.…
A PDF guide in exchange for an email address? Too easy! Nowadays, internet users can spot this kind of lure from miles away. Indeed, to engage a prospect and encourage…
The noreply address is disappearing from marketing campaigns. And not for good reasons. For years, companies used it out of convenience to sign their newsletters, order confirmations, and service alerts…
The most expensive business CRM on the market will not fix a team that logs its conversations in three different tools. A CRM (Customer Relationship Management) works as a customer…
The announcement hits hard. The Spanish messaging service of Orange, with its seventeen domains such as orange.es or wanadoo.es, will permanently close on September 5, 2025. Thousands of users could…
Microsoft 365 hosts the email of 734,305 domains out of the 4.77 million that publish an MX record among the web’s 10 million most visited. Google Workspace has 733,753. The…
Double opt-in (DOI) is a two-step signup: the address typed into a form joins your list only after the subscriber clicks the link in a confirmation email. Neither the GDPR…
More than just a performance indicator, the engagement rate tells how your subscribers interact with your content, how loyal they are to you, what they find interesting… or not. Real…
Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…
An email A/B test sends two versions of the same message to two randomly drawn halves of a list, then picks the winner on a single metric. Plan for at…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
An anonymous visitor has no email address. Email retargeting therefore only starts once the address has been captured on your site, through a signup form or a checkout step. It…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…