How to be sure that a message we receive is sent by a reliable sender? How to know if it is a legitimate email and not an attempt at spam…
Personalizing your email address using your site’s domain name is a key step in improving your email delivery, optimizing their open rate and strengthening your brand image. Here are the…
The fact of buying and selling something is already in itself and always a social activity, an exchange between several parties. Since the advent of social media, much of this…
Focus on Infocob Solutions For nearly 30 years, Infocob Solutions has been offering IT products to SMEs-SMIs in all sectors with the goal of increasing their productivity. To achieve this,…
Every day, hundreds of billions of emails flood our inboxes. It’s no wonder that brands struggle to make their mark. The problem is no longer sending a message: it’s about…
Imagine opening your inbox, tired of the many monotonous emails you receive daily. Suddenly, a message catches your eye. Not because of its text, but because of its image. This…
Spam traps are used to monitor, identify and block spammers. A very convenient system for recipients, but can cause serious damage to companies using sending emails in their marketing strategy.…
A PDF guide in exchange for an email address? Too easy! Nowadays, internet users can spot this kind of lure from miles away. Indeed, to engage a prospect and encourage…
The noreply address is disappearing from marketing campaigns. And not for good reasons. For years, companies used it out of convenience to sign their newsletters, order confirmations, and service alerts…
The CRM is a strategic tool within a company, as it allows to centralize, use and protect customer data and prospects. The organization can therefore better know these and easily…
The announcement hits hard. The Spanish messaging service of Orange, with its seventeen domains such as orange.es or wanadoo.es, will permanently close on September 5, 2025. Thousands of users could…
Online phishing, which aims to steal the confidential information of an individual through emails or false web pages, is a real scourge. It is a common tactic that it is…
Who controls the inbox still controls a part of the customer relationship. As digital channels multiply, the email remains one of the most effective tools in marketing. But for a…
Double opt-in refers to an email signup confirmed in two steps: the visitor enters their address, then clicks a validation link received by email before actually joining the mailing list.…
In the current digital context, the most used communication mode of communication is sending emails electronically. Whether private or professional messages, the SMTP offers a reliable distribution since it is…
More than just a performance indicator, the engagement rate tells how your subscribers interact with your content, how loyal they are to you, what they find interesting… or not. Real…
Great existential question or not? Well, let’s say it’s important to answer it because this choice of words, seemingly trivial, can transform the perception of your message by its recipients.…
Today widely used in the field of digital marketing, the A/B testing method is a key asset to significantly improve the strategy of a business, but also to understand how…
It is important to know if your emails are opened. But what do your recipients do after clicking? That is the real question, one that can be answered thanks to…
Different from spam and far from being as harmful, the Graymail is not better. Your sending of emails may be entirely legitimate, if they are not read then the commitment…
Do you want to reopen dialogue with customers or visitors who left your site empty-handed? That’s exactly the purpose of email retargeting, an effective technique that allows brands to reconnect…
Imagine a visually impaired subscriber receiving your newsletter without being able to understand its content. This is still the case for thousands of campaigns every day. Today, inclusivity is both…
The topic of sending an anonymous email raises many questions and concerns. As electronic communication is now ubiquitous in both personal and professional communications, the issue of anonymity in emails…
Today, when we go on the internet or that we consult his mailbox, it is almost impossible to miss the spam. Waste time and resources, even sometimes dangerous scam, it…
Let’s be clear: a lead is not a prospect. Even though these two terms are often confused, they signify distinct stages in the buying journey. Knowing exactly whom you’re speaking…
The SMTP server is an essential element for sending emails. Whether you are a casual user or a professional, it is important to know it to correctly configure your email…
Today, we are talking about writing, fonts, typography. Because yes, like any other detail, the visual aspect of your words, if well chosen, can transform a simple promotional message into…
The newsletter is an essential, durable and redoubtably effective tool in a marketing campaign. Loyalty, accurate targeting, hike traffic, excellent king, etc. It is a communication lever that offers valuable…
Regarding email communication, the way you conclude your message is just as important as the content itself. The quality of the closing phrases you use is crucial because they provide…
When we talk about performance in email marketing, we often mention the open rate, deliverability, or even the
Email address verification is a common practice for many email marketing companies. Here, we revisit the topic by clarifying the main differences between validation and verification, and then exploring the…
When looking to create a free email address, many email platforms now require mobile phone number verification. This measure is intended to enhance security and reduce the number of fraudulent…
For years, the open rate has been the quintessential barometer of email marketing. A simple number, seemingly reliable, that reassured as much as it guided: if an email was opened,…
In the digital age, using an email address to locate social media accounts has become a common practice. Whether for personal, professional, or security reasons, knowing how to conduct this…
Email has become an essential part of our daily lives and professional activities. There are two main methods for managing your emails: webmails and email software. Understanding the distinctions between…
After explaining in a previous article how to find an individual’s email address in general, we now focus on businesses. In the world of B2B, effective communication with other organizations…
Loyalty is not just a matter of promo codes or well-crafted newsletters. It relies on a more complex alchemy, where deciphering subscriber behavior, anticipating their needs, and the relevance of…
Since email is one of the primary means of communication and is ubiquitous in the professional realm, robust protection is essential. Indeed, the proliferation of junk mail and phishing attacks…
Finding email addresses can be useful in many situations, whether for emailing, professional networking, job hunting, or personal contacts. At first glance, it may seem like a daunting task, but…
It only takes a few numbers to change the game. Whether you like it or not, the SMS shortcode, a set of 5 or 6 numbers behind which lies a…
We have discussed many times the fact that it is essential to regularly clean your contact lists. The question we are looking at today, therefore, does not focus on the…
Cold mailing, involves sending emails to prospects who have had no prior contact with your brand. Contrary to popular belief, this type of mailing is far from obsolete or useless.…
Imagine receiving an alert as soon as a prospect clicks on a link in your email, or having your CRM automatically update when a contact unsubscribes. No need to go…
With the increasing frequency of malicious activities and threats on the internet, it’s crucial for reputable businesses and users to be well-protected. Among the organizations significantly contributing to the fight…
Success in an email marketing campaign isn’t solely based on the open rate. There are other vital metrics to consider to gauge success. Today, we will delve into the topic…
High read rate, significant number of clicks: in the current digital landscape, SMS serves as a powerful and direct means of communication. Indeed, the majority of the French population owns…
In recent years, email marketing has been revolutionized by giants like Google and Yahoo who have imposed new standards regarding email authentication. Today, Microsoft joins them with its own series…
DomainKeys Identified Mail (DKIM) is a cryptography-based authentication mechanism for email sending. It allows for the verification of the integrity of messages as well as the legitimacy of the sender,…
In the digital realm, ensuring information security is paramount to protect users against various threats like phishing or other malicious attacks. One of the most effective ways to enhance security…
On shipping platforms, the term “delivered” seems to be good news. It’s a checked box, a milestone reached, a reassuring percentage when it is high. But what does it really…
Email marketing remains a fundamental pillar of business communication strategy. To ensure the success of your campaigns, the content sent isn’t the only key element to consider; your sender reputation…
An SMS database with 15% inactive numbers doesn’t raise any red flags at the point of entry. It shows up in your deliverability rate and on your bill at the…