A satisfied and confident customer is a customer who is likely to stay loyal in the long run. Among the different means for the company to maintain this relationship, the…
Nowadays, emailing is a widely acclaimed tool in the field of marketing, a double-edged force that requires a minimum of knowledge in terms of law. Why ? Because it directly…
Influence marketing, influencers: terms that we mean everywhere today. Why ? Because most consumers are now looking for an experience, sharing, but also confident opinion leaders on which they can…
Understanding Data Deduplication Data deduplication is an essential process that helps streamline storage systems by eliminating excessive copies of data and minimizing the space utilized. This significantly decreases storage capacity…
Inactive contacts in all email operations. However, between a small rate and a high percentage, there is a significant difference that will strongly influence the results of the campaign and…
The SMS marketing, often underestimated, is a powerful and direct communication strategy that is gaining popularity in the digital marketing world. It’s worth noting that between saturated email inboxes and…
We’ve all received at some point in our inbox a message indicating that the email we just sent couldn’t actually be delivered. Well, this is a bounce email. Not appreciated…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
Very popular with marketing experts, commercial SMS is an increasingly supervised practice by French law and operates according to well established rules. Moreover, since the beginning of this year, new…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…