As marketing specialists, your goal during an email campaign is for all messages sent to reach their recipients without any obstacles. To achieve this, it is imperative to verify addresses…
You already know it, although very powerful, emailing is not without risks. Among the scourges faced by professionals, today we will talk about spoofing. This fraud technique, although discreet, can…
So that the sending of your emails work, it is imperative to have up-to-date lists with valid addresses. If necessary, you are likely to end up with a high rebound…
An SMTP error code starts with 4 when the failure is temporary and with 5 when it is permanent. The second digit gives the category. The three-part enhanced code (5.1.1,…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
Very popular with marketing experts, commercial SMS is an increasingly supervised practice by French law and operates according to well established rules. Moreover, since the beginning of this year, new…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…